Digital Marketing. What is Digital Marketing? Applying digital technologies which create online communication channels to market.

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Presentation transcript:

Digital Marketing

What is Digital Marketing? Applying digital technologies which create online communication channels to market

What is Digital Marketing? Web Databases Mobile / wirelessDigital TVBlogs FeedsVideo / PodcastsSocial Networking

Digital Marketing For a business, the sole purpose is to increase sales and profitability

One of the greatest example in recent times is AAAAB

Communication Paper & Pen Face to Face Brand Power

Communication Paper & Pen Face to Face Brand Power Digital Marketing

Marketing has changed for good!

Benefits of Digital Marketing P ROVIDES NEW CHANNELS OF C OMMUNICATION ( CREATE A DIALOGUE )

What is it? From this....

Digital Eco System

Social Media

Quiz Can you ignore power of Facebook, YouTube / Vimeo and Twitter? Do you think organizations have separate marketing budgets for the same?

Other Benefits of Digital Marketing Cost Effective Fast Flexible National and International Retain Customer Loyalty Direct, there does not have to be a connection to third parties YOU CAN MEASURE ITS IMPACT!!

Digital Marketing Mix E-Business Product Price Place PromotionMeasurement Processes Eyes and Ears Partnerships E-Marketing Communications Tools 1. Search Marketing 2. Online PR 3. Online Partnerships 4. Viral Marketing 5. Permission Based Marketing 6. Tracking & Analytics COMPANY WEBSITE

Four Key Stages of Customer Relationship by Level of Intensity Level of Intensity Stages of Customer Relationships AwarenessExplorationCommitmentDissolution Intensity

Internet Marketing Mix Branding Product Pricing Communication CommunityDistribution

Impact of the 2Is on the Internet Marketing Mix Branding Product Pricing Individual Communication Distribution Community Interactivity

The Marketspace Matrix Relationship Stages Categories of Levers Branding Branding can also accentuate (or lessen) the impact of the levers in each cell The 2Is should influence the design of each cell in the matrix