Distributor Presentation 2012

NEW YORK – Energy drinks have become a driving force behind a resurgence in the beverage market, according to market research publisher Packaged Facts. Sales of energy drinks — along with the performance of ready-to-drink (RTD) teas and sports drinks — have helped functional and natural RTD beverage market grow to $23 billion.

Retailers Embrace Value Even wealthier Americans are clipping coupons and watching spending at retail. MARIETTA, Ga. – Rising food and gasoline costs, plus a somewhat unstable job market, have families from all economic levels, including the more well-to-do, are looking harder than ever at value when shopping. Retailers from 7-Eleven to Walmart are finding ways to provide more value to their customers, USA Today reports. “There's a fundamental shift in consumer behavior, and retailers have had to adapt.” Retailers Embrace Value

“Several shopper trends have converged to create this dichotomy,” said Thom Blischok, IRI president of consulting and innovation. “The most obvious trend is the move to trade down. Shoppers have moved away from their traditional brands to value brands, including both retailers’ private brands as well as economy brands from national brand manufacturers.” Shift to Value Brands

Delivered Case Cost :$14.16.(full truck) 80 Cases per pallet 20 Pallets per truck Must order in pallet quantities We will offer a per case intro allowance for the first 90 days from the customers first purchase. (Paid Via Bill Back) Sales Incentives Programs to Promote Store Placement We will offer a full truck pick up at the bottler price of $12.50 per case. Terms are net 10 days EFT Pricing & Promotions

Flavor ZER0 Can UPC Code: Case UPC Code: Flavor Fruit Punch Can UPC Code: Case UPC Code: Flavor Original Can UPC Code: Case UPC Code:

Available POS Shelf Tags Barrel Wraps Posters Cooler Door Clings