The Telecommunications Industry Association (TIA) ADVANCING GLOBAL COMMUNICATIONS

2 MembershipPolicyStandardsEnvironmentNetworkingIntelligence = Constituents Pillars Priorities Activities TIA Framework

Membership Policy U.S. PolicyInternational Standards & Technology TechnologyStandards Environment EIATRACKEcyclingcentral.orgGreen AlliancesBest PracticesGreen Standards Networking TradeshowsRegional EventsWebinarsOnline CommunityAffinity Programs Intelligence Market Review & ForecastMarket Research ServiceInformation Service Pillars Priorities Activities New Constituents 3

PolicyU.S. PolicyLegislativeRegulatoryDivisionsInternationalKey Markets Trade and Regulation Pillar Priorities Activities 4

Stimulus Package Efforts TIA is working on behalf of the industry to advocate for broadband spending in the Stimulus Package. TIA estimates that some $26.45 billion dollars will be potentially available to TIA member companies through the Stimulus Package. This chart details the total funds available. 5

Economic Stimulus Bill Breakdown Broadband:$7.2 billion DTV:$650 million Health IT:$2 billion R&D:$3.8 billion Energy:$4.5 billion Business Tax: $6 billion TAA:NA Buy America: NA Other:$2.3 billion TOTAL for TIA members: $26.45 billion Broadband Grants, RUS ($2.5 billion) 75% of areas to be served shall be in a rural area without sufficient access to high speed broadband service to facilitate rural economic development. Priority will be given to projects that: Will deliver a choice of more than one provider. Provide service to the highest proportion of unserved rural residents. Include borrowers or former borrowers. Can be completed if the funds are provided. Can commence promptly following approval. No double dipping in Broadband Tech Opportunities Program (below). Broadband Grants, NTIA ($4.7 billion) $4.7B to NTIA, in consultation with the FCC, to create Program. $350M to fund PLU , broadband mapping. $4.35B for broadband… $3.89B to broadband providers:  Broadband in “unserved” and “underserved” areas.  Providing broadband equipment and support to schools, libraries, vulnerable populations (unemployed, aged).  Improve access to and use of broadband by public safety. $250M to increase broadband adoption. $200M to upgrade technology at public computing centers. NTIA must grant funds on a technology-neutral basis to the extent feasible. Adhere to non-discrimination, interconnection, and Policy Statement. 6

Standards & Technology Technologies Mobile & Wireless Communications User Premises Equipment Intelligent Transport Systems Healthcare ICTEnvironmental New Standards Sales/Funding/ Marketing Program Participation Tools Pillar Priorities Activities New 7

TIA International Standards  Companies participate in more than 70 committees  Mobile and personal communications systems  Fiber optics and cabling infrastructure  Vehicular telematics  Terrestrial mobile multimedia  Healthcare ICT  Structural standards for steel antenna towers  …and many more 8

Recognizable TIA Standards  Data centers  Ethernet cable  cdma2000® technology  Cell towers  Cat 5e/Cat 6 cabling  Commercial building wiring 9

Environment EIATRACK Strategic AlliancesMarketing & SalesService Improvements Expansion into Other Industries Ecyclingcentral.orgGreen AlliancesBest PracticesGreen Standards Pillar Priorities Activities New 10

EIATRACK  EIATRACK – an online environmental intelligence analysis service  Tracks environmental regulations worldwide  Helps companies save costs and remain compliant  RoHS, WEEE, REACH, energy efficiency, recycling, batteries, takeback regulations  11

Pillar Priorities Activities New Networking Tradeshows SUPERCOMM Participation in Other Shows Regional Events Small Business Events Spring Policy Summit Broadband & Technology Events Regional Events Webinars Online Community Membership Directory/Catalog Affinity Programs Job Board 12

Date change: October 21-23, Chicago, IL New management – Reed/Krause New educational/networking opportunities –“Green” boot camp –Certification 13 SUPERCOMM

A visionary forum through which industry leaders connect and discuss new ideas and long-term projections Bimonthly e-Magazine launched March 2009 Features include: John Donovan, CTO, AT&T Small business focus relating to economy Podcast on latest TR-42 standards Video on EIATRACK Europe focus Innovators Forum 14 ICT2020 e-Magazine

Intelligence Market Review & Forecast Product DevelopmentMarketing & Sales Market Research Service Information Services White Papers, News, Best Practices ICT2020 e-Magazine Pillar Priorities Activities New 15

 The recession in and the expected recovery in : dominant drivers in ICT market during next four years  Wired and mobile data traffic surging, putting pressure on existing capacity  Once economic conditions improve, expect a rebound in equipment revenue  Growing demand for high-volume data applications by households and business is driving all segments of market TIA‘s ICT Market Review & Forecast – to be published April Market Review & Forecast

Marketing our Standards TIA is reaching out to our engineering committee participants (ECPs)… 1. To better promote our standards work 2. To obtain additional contact info from their companies (e.g. PR, HR, marketing, tradeshow and government affairs) 3. To obtain names of companies that can benefit from joining 4. To receive input and improve our marketing efforts 17

Specific Questions Can you suggest companies for TIA membership? Can you give us an intro? What publications do you read? Send us an to so we can send them our Send to to be added to press release 18

Marketing your Company Think about TIA with any new technology launch! 1. Offering visibility to your company 2. White papers and podcasting 3. Tradeshow presence, e.g. CeBIT, CTIA 4. Industry news on 5. Soon – TIA member directory/product catalog 19

New TIA Standards Cover 20

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