1 Prime Fresh Interactive Webinar Series Webinar January 29, 2013

Welcome! 2 Jeff Lederer President Host David Fiderer Director of Marketing Moderator

Monthly Webinar Series 3 Attendees Webinars take place during the last week of each month Discuss trends, hot markets, new items and selling ideas Introduce 1-3 new items before they are released to the industry Interactive Format – send questions and comments during webinar

Today’s Agenda 4 Fresh Selling Ideas For Vertical Markets: Health Care Education Energy These markets represent 25% of distributor sales Total Industry Sales = $19.4 Billion 2011 Distributor Sales By Industry

Health Care 11.8% of Distributor Sales in Includes: Health Medical Hospitals

Health Care Trends 6 Health Care Industry Growing Because: Baby boomers are reaching retirement More seniors are using home health care and assisted living Fresh Idea: Increased competition among health care providers means more opportunities for you PL-4026 Exercise Band As low as $3.59 (C) PL Day Pill Box As low as $1.29 (C) Also for wellness programs & fitness promotions A colorful reminder & organizer for pharmacies, nursing homes and senior driven marketing

Health Care Trends 7 The Affordable Care Act (ACH): Rewards hospitals for maintaining a healthy population instead of the number of transactions involving sick patients Hospitals have become wellness centers PL-4022 Clip 'N Step Meter As low as $2.79 (C) Fresh Idea: Expect a growing demand for products that encourage healthy day-to-day habits NEW LT-4383 Velour Sport Towel – Dark Colors As low as $1.95 (C)

Health Care Trends 8 Longevity Centers Are Gaining In Popularity: Help clients maintain overall health by promoting wellness and healthy living through physical assessments, early detection and lifestyle modification Clients include executives, athletes and high-income individuals PL-4020 Hand Sanitizer - 2 oz. As low as $1.25 (C) NEW PL-4075 Thirstinator Sipper with Infuser As low as $4.75 (C) Fruit-Flavored Water

Health Care Trends 9 Increased Marketing to Women NEW LT-3081 Nairobi Jute Tote As low as $7.95 (C) Mammograms Women’s-Only Clinics PL-4101 Flexi-Vase ® As low as $1.39 (C)

Hospitals 10 Doctor’s Day & Nurse’s Day PL-4363 Nurse Flexi-Bottle As low as $2.50 (C) PL-4364 Doctor Flexi-Bottle As low as $2.50 (C) Applicable To Any Industry: A Cure For Your Customer Service Woes The Prescription For Your IT Needs

Hospitals 11 Health Fairs Custom Apple Stress Reliever NEW PL-4259 Touch Stylus and Cleaner As low as $1.19 (C)

12 Pharmaceuticals 3.2% of Distributor Sales in 2011 Items for Sales Reps NEW PL-4438 Emergency Mobile Device Battery/Charger As low as $24.95 (C) NEW PL-4440 Wireless Bluetooth Keyboard & Case for iPad ® /Tablet As low as $49.95 (C) LT-4508 Expandable Auto Organizer – 80GSM As low as $5.95 (C) Click for video

13 Education 11.1% of Distributor Sales in 2011 #2 market in our industry Has slipped because of tightening budgets and increased scrutiny of marketing expenses

Education Trends 14 Universities are Looking for New Revenue Streams to Help Keep Costs Down Fresh Idea: Selling an online store is a win-win situation for you and the school NEW LT-3036 Diamond Pattern Backpack As low as $15.95 (C) NEW PL-3086 City Scape iPad ® /Tablet Messenger Bag As low as $3.95 (C)

Education Trends 15 Universities are using creative marketing to engage alumni and increase giving Fresh Idea: Approach the organizer of alumni events, which take place regularly in cities across the country PL-4255 Stylus/Ballpoint Pen for Touchscreen Mobile Devices As low as $3.99 (C) NEW PL Panel Structured Cotton Cap with Sandwich Visor As low as $3.98 (C) NEW PL-1217 Stone Paper Spiral Notebook with Pen As low as $2.95 (C) Available with

Education 16 Donor Gifts NEW LG-9192 Eclipse Rolling Overnight Bag As low as $ (C) NEW LG-9193 Eclipse Messenger Bag As low as $69.95 (C) Can be Personalized with Initials NEW LG-9194 Eclipse Tote Bag As low as $75.95 (C)

Education 17 Universities are Using Promotional Items to Recruit Prospective Students PL-4685 Rubik's ® 9-Panel Full Stock Cube As low as $6.69 (C) Success Story: Challenge: A university wanted to promote to prospective students its strength in the disciplines of science, technology, engineering and math (STEM) Solution: They distributed branded Rubik’s ® Cubes at science fairs Result: Applications increased by 18%

Education Trends 18 Online Education is Exploding! Fresh Idea: Target online schools with ideas that will generate repeat business and referrals. NEW PL-1228 Robot Hub 2.0 As low as $9.50 (C) NEW PL-1208 Mobile Phone Holder with Screen Cleaner As low as $2.25 (C) NEW PL-4471 Gumbite ® Clippi Cable Organizer As low as $1.59 (C) 67 million people are taking courses online 9% annual growth rate

Education 19 High Schools, Middle Schools & Elemantary Schools NEW LT-3051 Round 6-Can Cooler As low as $3.49 (C) PL-0562 Big Squeeze Sport Bottle As low as $1.62 (C) NEW LT-3013 Cushion Cinchpack As low as $3.65 (C) Selling Opportunities: Teams Clubs PTA Volunteer Organizations

20 Energy 2.4% of Distributor Sales in 2011

Energy Trends 21 Fresh Idea: Aggressive marketing required for sustained growth. Target trade show giveaways and b2b gifts PL-0249 Light Bulb Stress Reliever As low as $1.22 (C) NEW PL-1203 AC Mobile Charger As low as $8.25 (C) The Renewable Energy (Wind) Industry is: Showing high growth in windy areas such as Texas, the Midwest and California A $3 billion industry now that is expected to double in size by 2025

Energy Trends 22 Promotional Opportunities: Giveaways for residential and commercial customers PL-3896 Sunflower-In-A-Can As low as $1.98 (C) Solar Energy: Cost has come down radically fueling explosive growth New growth is among mom-and-pop companies performing solar panel installations in homes and warehouses PL-4018 Solar Safety Key Light As low as $2.98 (C)

Energy 23 Utilities Government regulated Usage of promotional items is primarily internal

Energy 24 Safety Program Rewards NEW PL-4052 Click 'N Sip Stainless Thermal Bottle As low as $12.95 (C) PL-4429 USB Car Charger As low as $8.25 (C)

Energy 25 Employee Incentive & Recognition Programs BT-5705 BYO ® by BUILT ® Chomp ™ Lunch Bag As low as $12.75 (D) NEW LT Can Honeycomb Cooler As low as $13.95 (C) PL-3802 Pocket 9 LED Torch As low as $4.25 (C)

Energy 26 Items For Field Technicians PL-4365 Waterproof Bag As low as $1.98 (C) Success Story Challenge: A utility company was looking for a way to maintain cell phone contact with technicians working in the field during periods of inclement weather Solution: Distributor recommended our PL-4365 Waterproof Bag, which provides a waterproof seal for a cell phone. Allows the user to dial, talk, text and in the rain Result: After an initial test order of 500 units, the utility buyer placed an order for 12,000 units for the entire staff of field technicians. Several re-orders have followed Selling Ideas: Hotels & Resorts Cruise Lines Outdoor Lifestyle Marketers Wireless Carriers Insurance Companies Companies With An Outdoor Workforce Agricultural

New Items for March 27 PL-8001 Travel Chargers Kit As low as $19.25 (C) PL-8002 Gumbite ® Accessories Kit As low as $8.15 (C) PL-8003 Car Accessories Kit As low as $13.98 (C)

Thanks For Attending! We Hope To See You Again Next Month 28