Chris Beltran Messaline Clement Mireya Gama Cody Prue Introducing SolarCell: The Solar Powered Cell Phones

Agenda Introduction of Solar Cell Current Market & Trends SWOT Analysis Company Objectives Product position & Competition Marketing Mix Financials Q&A

The Product Solar Powered Mobile Phones Solar Panel placed on front & back of the phone Photovoltaic Panel with Amorphous cells 2 year Warranty SolarCell aims to develop smartphones that recharge themselves powered by solar and artificial light.

Trends According to Solar Energy for Homes: “Cellphones account for a large portion of the huge increase in electricity consumption that has occurred in the last decade” Eco Awareness Sustainability Needs Reduction in E-waste Passive charging Trends & Market Needs

Target Market

SWOT Analysis

Market Growth According to the newest data issued by Chetan Sharma Consulting, the global mobile industry is now the most “vibrant” and “fastest growing industry” on the planet.

Marketing Objectives Value Proposition: Solar Cell is convenient, easy to use, and it meets a lack in the current market. Indeed, it will make the life of our customers easier by not having to worry about their cellphone’s battery. Create a solar alternative for all cell phone users To achieve a 60% product awareness among the target audience within the first year of operation Expand to all future cell phone markets

Product Positioning Competition Companies: Everbright Solar Inc. Earthtechproducts EnerPlex Cell phone models: Samsung Crest Sharp Solar Hybrid

Distribution Online Pricing Cost- based pricing strategy 10% markup Marketing Communications Google Ads, Facebook Ads Forums & Events Printed Ads Marketing Mix

Financial Plan Revenue Expenses

Financial Plan

Questions?

"San Francisco, California (CA) profile: population, maps, real estate, averages, homes, statistics, relocation, travel, jobs, hospitals, schools, crime, moving, houses, news." Stats about all US cities - real estate, relocation info, crime, house prices, cost of living, races, home value estimator, recent sales, income, photos, schools, maps, weather, neighborhoods, and more. N.p., n.d. Web. 15 Oct "San Francisco County Demographics - Census Data for San Francisco County, CA."California Demographics - Get Current Census Data for California. N.p., n.d.Web. 15 Oct The Most Current, Easy-To-Consume San Francisco County Demographics AvailableINSTANTLY, In One Place. (n.d.). San Francisco County Demographics.Retrieved December 5, 2013, from Candy-Colored Solar Panels Don't Need Direct Sun. (2010, August 28). NationalGeographic. Retrieved December 5, 2013, fromhttp://news.nationalgeographic.com/news/2009/09/ solar-video-ap.html Solar Cell Phones Change the Way the World Communicates. (n.d.). Solar Cell PhonesChange the Way the World Communicates. Retrieved December 5, 2013, fromhttp:// for-homes.com/solar-cell-phone.html Fallon, S. (2009, June 11). Samsung Crest E1107 Solar Cellphone: Sun-Powered, DirtCheap At $59. Gizmodo. Retrieved December 8, 2013, from dirt-cheap-at-59 dirt-cheap-at-59 References: