Webinar Logistics July 22, 2012Footer text here1 This hides this entire menu bar so you can see your full screen. This mutes just you Write me or all attendees a note

Break it Down: A Marketing Plan to Grow!

Overview Growth vs marketing dollars Start big – but break it down Marketing Machine Campaigns Inbound vs Outbound Low hanging fruit Golden streets Direct mail Timeline to action items to goals July 22, 2012Footer text here3

Growth vs Marketing Dollars In this industry you should be aiming for $100 cost per sale. July 22, 2012Footer text here4

The Big Picture The current state of affairs? What is my current revenue? How many customers do I have? What is my revenue per customer? Do many of my customers have more than one program What is my Revenue goal for 2015? July 22, 2012Footer text here5

THE Spreadsheet July 22, 2012Footer text here6

Excel Basics Workbook vs Worksheet The file itself is the workbook At the bottom there are tabs that are called worksheets Formula bar vs cell To change the formula you click on the cell and then change to formula in the bar at the top July 22, 2012Footer text here7

Small do-able goals Bell curve season goals into month goals Don’t wait start NOW! – the fly wheel needs to warm up July 22, 2012Footer text here8

Small do-able goals Bell curve season goals into weekly goals July 22, 2012Footer text here9

HOW???????? July 22, 2012Footer text here10 Sounds great, but HOW can I achieve these numbers?

Marketing Machine July 22, 2012Footer text here11 You must be who they think of when their pain is greatest! A M Z Reality Marketing Eric Keiles Square 2 Marketing

Inbound vs Outbound July 22, 2012Footer text here12 Inbound Proving you’re an expert and building trust Time consuming and hard to prove ROI SEO Social Media Blogging Content Generation Videos blast Outbound Old School Prove ROI Telemarketing Direct mail Tradeshows TV/Radio Ad Door to Door

Low Hanging Fruit People who already know who you are 2x more likely to buy from you Cancels, Other Services, Request Estimate July 22, 2012Footer text here13

Golden Streets Think outside of the box! How can I make personal relationships and gain referrals and be part of the bus stop marketing in these 3-5 neighborhoods July 22, 2012Footer text here14 Invitation Frisbee Postcard Prepay Offer

Direct Mail 2 Schools of Thought – Personalized vs Generic Every Door Direct Mail - $0.25 July 22, 2012Footer text here15

Campaign Worksheet July 22, 2012Footer text here16

Time Line July 22, 2012Footer text here17 In order to hit your goals assign specific campaigns and tasks to each week

Growth Some key tips that we discuss with every company ready to grow July 22, 2012Footer text here18 Great System- Don’t waste money growing your company if you don’t have a great system to keep track of you prospects, customers, and marketing Make sure your message is crystal clear ~ What is your brand promise? Focus, Focus, Focus Specific service lines one at a time Golden Streets KISS

How can Holganix help? Homeowner Brochures Lawn Signs Marketing Plan Production Support Conference Calls Real Green Support Holganix.com Log-in for all materials digitally Blogs & Monthly s Facebook & Twitter July 22, 2012Footer text here19

Questions?