Marketing Basics - How can I satisfy customers? 1 Marketing Basics Essential Question? How can I satisfy Customers?

Marketing Basics - How can I satisfy customers? 2 Marketing Process of developing, promoting, and distributing products or services to SATISFY customers needs and wants

Marketing Basics - How can I satisfy customers? 3 Marketing is a part of Business Management/ Administration Marketing Human Resources Finance/ Accounting Operations/ Logistics

Marketing Basics - How can I satisfy customers? 4 Marketing concept Satisfy customers

Marketing Basics - How can I satisfy customers? 5 Vs. business goal - Make a profit

Marketing Basics - How can I satisfy customers? 6 Repeat 4 times The marketing concept is to SATISFY CUSTOMERS

Marketing Basics - How can I satisfy customers? 7 Satisfy Customers Think Pair Share On your own, describe what it means for a customer to be satisfied Discuss your description with a partner Share with the class

1. On your own – describe what it means for a customer to be satisfied: Marketing Basics - How can I satisfy customers? 8 2. discuss your description with a partner 3. Share with the class

Marketing Basics - How can I satisfy customers? 9 Market All potential customers who share wants and willingness to buy product Customer Buys the product Consumer Uses the product

Marketing Basics - How can I satisfy customers? 10 Customer vs. Consumer Think - Share 1.On your own, think of an example of a customer who is also a consumer: 2. Be prepared to share with the class

Marketing Basics - How can I satisfy customers? 11 industrial Makes products to resell to consumers

Marketing Basics - How can I satisfy customers? 12 Products: Goods Tangible products, ex. Sports equipment Services Intangible products, ex. Live concert, movie

Marketing Basics - How can I satisfy customers? 13 Class Vote Good or Service? Laptop Computer Car Cell Phone College education Airplane flight

Marketing Basics - How can I satisfy customers? 14 Goods & Services Think - Share On your own, think of an example of a company who sells both goods and services: Be prepared to share with the class

Marketing Basics - How can I satisfy customers? 15 Approaches to Sell Mass Marketing Appeal to all audiences for basic products ex. Soda, chewing gum Market Segmentation Demographics – age, gender, income, job, ethnic background, education Psychographics – attitudes, lifestyles, behaviors Geographics – local, regional, national, global Product benefits – Shampoo for color treated hair Natural products – to eat healthy

Marketing Basics - How can I satisfy customers? 16 Orbit Gum McDonalds Aquafresh Toothpaste Dick’s Sporting Goods WalMART Gamestop Class Vote: Mass Marketing or Market Segmentation

Marketing Basics - How can I satisfy customers? 17 Alike and Different On your own, describe yourself in the following categories: –Age, gender, ethnicity, hobbies, music style Create a list of 10 of your favorite products With a partner create a T chart comparing how you are alike & how you are different Create a list of 5 products that you both like and could be “mass marketed” to you.

Alike & Different: On your own, describe yourself in the following categories: –Age: –Gender: –Ethnicity: –Hobbies: –Music Style: Marketing Basics - How can I satisfy customers? 18

Alike & Different cont. Create a list of your 10 favorite products: Marketing Basics - How can I satisfy customers? 19

Alike & Different cont. With a partner, create the T chart below comparing how you are alike and different: Marketing Basics - How can I satisfy customers? 20 ALIKEDIFFERENT

Alike & Different cont. Create a list of 5 products you both like & could be “mass marketed” to both of you Marketing Basics - How can I satisfy customers? 21

Marketing Basics - How can I satisfy customers? 22 Target Market Focus all marketing decisions on a specific market of customers

Marketing Basics - How can I satisfy customers? 23 Target Market Pair Share With a partner, discuss - Who do you think the target market is for following companies? –Food Lion –Harris Teeter –Game Stop –Best Buy –Taco Bell –McDonalds What clues can we find to help us?

Marketing Basics - How can I satisfy customers? 24 Marketing Mix – 4 P’s

Marketing Basics - How can I satisfy customers? 25 Repeat 4 times Product Price Place Promotion

Marketing Basics - How can I satisfy customers? 26 Positioning Get people to think of a product in a certain way ex. Axe body spray – cool, attractive Ex. Raplh Lauren - scholastic

Marketing Basics - How can I satisfy customers? 27 Discuss with a partner: How is Gatorade trying to position this product? What clues can you find? Positioning Pair Share Buehrl

Marketing Basics - How can I satisfy customers? 28 Positioning Pair Share Buehrl Discuss with a partner: How is Dentine Ice trying to position this product? What clues can you find?

Marketing Basics - How can I satisfy customers? 29 Wants Things people desire, such as Gatorade (rather than just water) Needs Basic necessities food, clothing, shelter

Marketing Basics - How can I satisfy customers? 30 Levels of Needs Pair Share With a partner come up with 2-3 products that meet the needs of each level of the pyramid

Levels of Needs cont. With a partner, come up with 2-3 products that meet the needs of each level of the pyramid: Self actualization – Esteem – Love/Belonging – Safety – Physiological - Marketing Basics - How can I satisfy customers? 31

Marketing Basics - How can I satisfy customers? 32 Buying motives The reasons you buy a product or service Emotional motives Buying a product for reasons such as feelings and social status Rational motives Buying a product based on factual info and data

Marketing Basics - How can I satisfy customers? 33 Rational or Emotional?

Marketing Basics - How can I satisfy customers? 34 Rational or Emotional?

Marketing Basics - How can I satisfy customers? 35 Rational or Emotional?

Marketing Basics - How can I satisfy customers? 36 Rational or Emotional?

Marketing Basics - How can I satisfy customers? 37 Rational or Emotional?

Marketing Basics - How can I satisfy customers? 38 Trends in Marketing Impact of technology Faster distribution Ecommerce Social Websites Social responsibility Green products

Marketing Basics - How can I satisfy customers? 39 Review of Competencies & Essential Questions

Marketing Basics - How can I satisfy customers? 40 Identify the components of the marketing mix P

Marketing Basics - How can I satisfy customers? 41 Describe the marketing concept S C

Marketing Basics - How can I satisfy customers? 42 Explain the concept of target marketing

Marketing Basics - How can I satisfy customers? 43 ESSENTIAL QUESTION How can I satisfy customers? TARGET MARKET – know who they are, make decisions based on them Marketing Mix/4 P’s: Product – quality products Price – low price/value Promotion – show them products they need & want Place - convenient