Training Session 7 Needs Analysis and Marketing

Topics Covered 1. Brief overview of NEEDS ANALYSIS 2. What drives a Decision Making 3. Marketing Material

Number of Businesses in U.S. U.S. Census Bureau Employer Businesses 5.8 Million Non Employer Businesses 22.7 Million Total of over 28 Million businesses Advertising (Avenues) Avenues to get the Marketing Message out HOW Many are in your Area?

2 Buying Principals Know Now and Forever! 1. NEED and WANT People will only buy if they perceive they need it “Need” must out way fear of loss 2. TRUST and LIKE People buy from people they TRUST! People buy from People they Like! Benedict Arnold Syndrome

Marketing Messages depends on Niche Advertising Avenues Free or Paid methods Prospect In Marketing Pipeline Done for you Marketing Services s, Texts Marketing Templates Webinars Website, FB Page, Posts Client for one or more of our Services Client RETENTION! Increase ROI! SALES CYCLE NEEDS ANALYSIS Provoke Needs and Wants

Needs Analysis Questions establish Credibility!

What are they doing now How is it working What do they like about it What would they change about it What results do they want CHIROPRACTOR EXAMPLE See Analysis form

What Drives Decisions! Will it benefit me, benefit others, costs pros and consequences Do I really need it, whats in it for me

The formula! The Power of PAIN! Fear of Loss vs PAIN ALWAYS RULES $$$$$$$$$$$$$ Possibility of Gain PLEASURE BUSINESS, CLIENTS

Quick Links Direct to page on site Marketing Pieces are in the Dropbox quick link Direct to Google web tools

Future Webinars How all services work together (Double your Income) How to make the sale and set up the client How to build your empire How to Retain Clients with out Selling!!!! Specialty Niche Marketing Social Media Responsibilities

Assignments 1.PROVIDE SMANTHA WITH YOUR NAME, CELL. PIC AND WE ARE GOING TO RANK A VIDEO IN YOUR AREA 2. 25% Promo to get you started, 50% for COI! 3. Review AEMobilized.com (QUIZ COMING UP) 4. Sharing our company FB Posts (12p-8p) 5. Text you coach your finished with this webinar and your questions