SWOT Analysis of Sarah Taqui

I. Presentation of Samsung II. SWOT Analysis A. What is it? B. Application

I. Presentation of Samsung

II. SWOT Analysis A. What is it? SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a company or a project.

B. Application Internal External Strengths Weaknesses Opportunities The widest range of product portfolio, Predominance in market share in mobile phones, Samsung brand value expansion, Heavy assets of technology. Focus on the innovations, Investments. Weaknesses Not proactive in introducing new products, Image of low quality products, Samsung products are not user friendly. Opportunities Gain market share, Introduction of unique products or more variety, Launch of new user friendly mobile phones, Opening of stores.   Threats The competitors in mobile phones market: Nokia, Apple, etc. Samsung competitors in electronic market: Sony, Panasonic, LG, etc. Its competitors’ advertising, Lack of fashion statement.

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