United Country Real Estate – Highly Confidential – Do Not Copy or Distribute to Non UCRE Affiliates New UCRE Marketing Tools

United Country Real Estate – Highly Confidential – Do Not Copy or Distribute to Non UCRE Affiliates Agenda  New Mapping Solution  Effective Videos and Photos  Drones  New Listing Presentations  Commissions Strategy

United Country Real Estate – Highly Confidential – Do Not Copy or Distribute to Non UCRE Affiliates Mapping Google Maps (Free) Draw Borders Add Property Points of Interest Insert into Listings

United Country Real Estate – Highly Confidential – Do Not Copy or Distribute to Non UCRE Affiliates Effective Videos and Photos – Video filmed on a Cell Phone!, – Watch whole thing, promo o appraisal, contact info throughout, review embed code, keywords, incomplete web address SEO – Titles/ Description / Tags / Keywords – “land near blue ridge parkway” – # 4 Google Places, Video # 6 Video Editing Apps – (Jason W) FinalCutPro – Mac – YouTube Video Editor Video Contact Info Throughout – Call to action when they are ready (Matts Video) Tagging Video, website address and SEO content in description Photos, Quality and Quantity – /- is the correct amount – Filename by SEO

United Country Real Estate – Highly Confidential – Do Not Copy or Distribute to Non UCRE Affiliates Drones    To Get Listings - Free Drone of Your Property whether Selling Now or Not! Effect on Commission Rates Embedding into your listing, MLS rules against YouTube - Wista.com Photos from Drones (examples) How do you decide which properties to Drone? Live Demonstrations Regulations and Safety Buying or Hiring Drones Services DJI Phantom 2 Vision Pro

United Country Real Estate – Highly Confidential – Do Not Copy or Distribute to Non UCRE Affiliates Listing Presentations “Marketing Plan” vs “Listing Presentation” 2015 New Listing Presentation (Marketing Plan) Spin Spelling Classroom Exercise – Partner up / switch roles / critique / switch again Examples – Travis Hamele – Cindy Garvey

Marketing Plan

About Us United Country Leipers Fork Land & Home offers a fine selection of Middle Tennessee real estate including private luxury estates, country homes, hunting property, recreational property, waterfront property and other real estate for sale throughout Williamson County, the Nashville, Franklin, Leipers Fork and Central Tennessee. In addition, we offer farms, land for sale and businesses. We offer both traditional and auction real estate marketing. Our professionalism and knowledge, coupled with our marketing and advertising programs build an unmatched winning combination. If you are a buyer or a seller, our experienced team members will guide you throughout the process. Why sell your property with United Country Leipers Fork Land & Home? Simple. No one can locate buyers better, bringing to bear more than 90 years of marketing experience, to get you the best price in the shortest time possible. To sell property, you need more than a “For Sale” sign and a local newspaper ad. Buyers have a harder time finding your property. That’s why you need the benefit of United Country’s professionalism and exclusive, proven marketing tools. We expose your property locally, regionally and nationally from the first day. National Marketing, Local Expertise ©

Marketing Plan  Internet Marketing – #1 Source of Buyer Leads 98% of Buyers Begin Their Search on the Internet (NAR) – We Focus on Websites that Rank on Page #1 for Buyer Search Terms on Google – Exclusive, Top Ranked United Country Websites Office Site State Wide Property Type Sites National Property Type Sites Agent Sites Listing Sites – Top Rank Third Party Websites Zillow, Trulia, FrontDoor MLS (REALTOR.com), other LandsofTennesseee, LandsofAmerica, LandWatch

Marketing Plan  E-Marketing – Attractive E-Fliers to Potential Buyers  Buyer Databases – Largest, National Real Estate Buyer Database (over 500,000 Buyers) – We Focus on Websites that Rank on Page #1 for Buyer Search Terms – Exclusive, Top Ranked United Country Websites Office Site State Wide Property Type Sites  National Print – Only National Catalog (also Digital) – Advertise Like Properties in National Magazines

Marketing Plan  Direct Mail  Property Fliers  Digital Photography  Property Video  Social Media  Public Relations  Auction Services  Other Local Marketing  Optional Advertising Agency Services (EMS) – Attractive Custom Multi-layer Property Website – Additional Third Party Sites, Featured Property Ads, Banner Ads – Purchased Target Buyer Lists – Extensive Targeted Direct Mail – Professional Video Production (w Drone) – Property Specific Local and National Magazine Advertising (Enhanced Plan Attached)

Sites We Advertise On United Country Sites 500,000 Sites Trying to get on page #1. We advertise on the Top 5 Sites on Google on this search.

Sites We Advertise On 1.7 Million Sites Trying to get on page #1. We rank on page 1 for many buyer searches United Country Sites

Sites We Advertise On United Country Sites 1.7 Million Sites Trying to get on page #1.

United Country Sites 27,800 Sites Trying to get on page #1.

United Country Sites Every listing in United Country has it’s own Page #1 ranked web page

Every United Country Listing Has It’s Own Page 1, Ranked Web Page Example of a Ranked Listing Web Page

We Advertise on 3 rd Party Sites that Rank on Page #1 When Buyers Search Google

We Leverage an Innovative, Proprietary Technology Marketing Platform Market Properties to Individuals via “Virtual Postcard” −Professionally branded with property images, information & hyperlinks to more details. Mass Market A Property – Over 500,000 United Country Leads. Target buyers based on interest, location and propeprty type. Sample of Virtual Postcard UC Contact - Mass Sample

Marketing Plan Options Marketing Program5.5%6%7%8%9%10%Custom Elements Pricing Consultation √√√√√√ Digital Photography √√√√√√ Top Local Website √√√√√√ MLS Website Syndication √√√√√√ Yard Sign √√√√√√ Office Team Selling √√√√√√ Office Local Advertising Buyer Leads √√√√√√ Standard Listing Website √√√√√ Local Buyer Database Blast √√√√√ Open House √√√√ Home Flier √√√√ Direct Mail Postcards (50) √√√ Featured Office Website Ad √√√ Regional Buyer Database Blast √√√ 2nd Yard Sign / Enhanced Sign √√√ 3rd Party Top Websites √√ Regional Buyer Database Blast √√ National UC Specialty Websites √√ Virtual Postcard √√ Direct Mail Postcards (100) √√ National Buyer Database Blast √ Professional Photography √ Custom Home Brochure √$200 Enhanced Custom Website $500+ Virtual Tour / Drone $150 Target Consumer Buyer List and Postcard $250 Ad Agency (EMS) Options Menu of Items

Cindy Wilson-Garvey Real Estate Broker and Luxury Home Specialist United Country Real Estate Leipers Fork Land & Home 4151 Old Hillsboro Rd Franklin, TN office cell fax

Listing Opportunity You are the administrator of your father’s estate. There are three other siblings that are included in the will. The estate is to be divided equally among the heirs. The estate consists of a 640 acre farm with a farmhouse built in 1915 from a Sears Roebuck home kit. There are 100 acres in mature timber, 400 acres in cropland and 140 acres in pasture, fenced and cross fenced. The farm has a barn, four horse stalls and hay loft. The estate also includes furniture, farm machinery, tools, cattle, etc….. 23 Possible Key Listing Differentiators:  Special confidentials on farms, 2 nd home, vacation homes, retirement, retreats, horse property buyers etc.;  SEO on farm, ag land, Sears Roebuck;  Free search power on ”Sears Roebuck”, horses, pasture  National advertising in farm mags, horse mags, historic homes  Niche marketing expertise  Niche websites – farm, horse, historic homes  Catalogs with farm properties, country homes, horse properties  John Deere  Auction the Personal Property

New UCRE Marketing Tools

United Country Real Estate – Highly Confidential – Do Not Copy or Distribute to Non UCRE Affiliates Appendix Anyone who has not seen the new websites stay after

United Country Real Estate – Highly Confidential – Do Not Copy or Distribute to Non UCRE Affiliates Commission Strategy Commission Rate as Advertising (4 Ps) You must understand your worth it – confidence How to use UC to justify higher commissions Basic, Silver, Gold, Platinum with associated services per level.

United Country Real Estate – Highly Confidential – Do Not Copy or Distribute to Non UCRE Affiliates The Value of United Country Marketing Realtor Telephone Office Location Yard Signs Local NSP Ads Local Internet Site Home Mortgage Home Warranty Fliers, Brochures Virtual Tours Most Experienced Local Office Purchased Buyer lists Postcards and Campaigns Online Bidding 500 Offices, #1 RE Franchise* National Referral Network #1 Lifestyle Property Marketers #1 Country Websites Exclusive RE Catalogs Largest Traditional and Auction Integrated Network 500,000+ Buyer Database Complete Advertising Services National Adv of Local Listings 50+ Specialty Websites and Specialty Marketing (ex. Lake) 10% 4% 7% Commission Rates

United Country Real Estate – Highly Confidential – Do Not Copy or Distribute to Non UCRE Affiliates Marketing Plan Options Marketing Program5.5%6%7%8%9%10%Custom Elements Pricing Consultation √√√√√√ Digital Photography √√√√√√ Top Local Website √√√√√√ MLS Website Syndication √√√√√√ Yard Sign √√√√√√ Office Team Selling √√√√√√ Office Local Advertising Buyer Leads √√√√√√ Standard Listing Website √√√√√ Local Buyer Database Blast √√√√√ Open House √√√√ Home Flier √√√√ Direct Mail Postcards (50) √√√ Featured Office Website Ad √√√ Regional Buyer Database Blast √√√ 2nd Yard Sign / Enhanced Sign √√√ 3rd Party Top Websites √√ Regional Buyer Database Blast √√ National UC Specialty Websites √√ Virtual Postcard √√ Direct Mail Postcards (100) √√ National Buyer Database Blast √ Professional Photography √ Custom Home Brochure √$200 Enhanced Custom Website $500+ Virtual Tour / Video / Drone $150 Expanded Target Consumer Names / Mailer $250 Ad Agency (EMS) Options Menu of Items

SEO preserved and improved Each listing indexed Auction and Real Estate Sites combining Show Auctions immediately Allows for searching County, City, UC MLS Integrated mapping and videos Auction Calendar immediate display Sold listings and Auctions Online Auctions Property type searches Catalog ordering on website – more address Advanced searching One touch searches preserved for SEO Document section on websites Shows all listings on slider on first page Featured listings improved Dual setup

Result page Shows pins nearby Listings by county

Result page Shows pins nearby Listings by cities Listings by type Listings by price

Detail page Auction details or Agent details Print listing listing Social media Sections Documents Map Videos