Design for the Environment Free Quality Assignment Andre Loumeau 11/19/2012

Outline What is design for the environment? How can it be applied to your organization? What are the nuts and bolts of “green design” and how does it work exactly? Company DfE Programs Hewlett Packard – A Real World Example A mental Exercise to help you think about the environmental impacts of products 11/19/2012Design for the Environment2

What is DfE? Design for the environment  the process of designing the entire life cycle of a product or service so that at each phase of its life it is creating the smallest detrimental effect possible on overall human health and the environment as a whole 11/19/2012Design for the Environment3

Brainstorming Exercise How can this tool be used in your organization? Choose a product or service that you are familiar with Write down the basic life cycle stages including procurement, manufacture, packaging, and disposal Pick one of the four life-cycle stages Write down a list of five possible ways to improve Estimate the environmental and financial impact of each possible solution you have suggested 11/19/2012Design for the Environment4

Example 11/19/2012Design for the Environment5

DfE at each Stage in Life Cycle 11/19/2012Design for the Environment6 ProcurementManufacturePackagingEnd-of-Life

Designing the procurement process Standards are available in most countries The key is to be as transparent as possible in how you procure your raw materials or input parts Managing supplier relationships is becoming increasing important Example: Casio 11/19/2012Design for the Environment7

Green Procurement - Casio 11/19/2012Design for the Environment8

Designing the manufacture process Digital Prototyping of both product and workflow Energy Efficiency Materials Analysis Lean Manufacturing The Five S’s 11/19/2012Design for the Environment9

Designing the packaging process Use recycled materials Eliminate or reduce hazardous substances from packaging materials Use as few packaging materials as possible Use materials that can be recycled in the future Create awareness among consumers Use materials of greener origins 11/19/2012Design for the Environment10

Designing the end-of-life process Design for reuse Design for disassembly Design for remanufacture Sell to other companies who can reuse or remanufacture specific parts Proper disposal of waste 11/19/2012Design for the Environment11

Company DfE Programs Harmful effects of greenhouse gases and waste materials are now known Consumers are demanding greener products Companies have responded by creating their own DfE programs As programs have proven beneficial to the bottom line, more and more companies are adopting them 11/19/2012Design for the Environment12

Creating a DfE program There are many ways to create a DfE program but the following general guidelines give a good starting point: Assign product stewards Product stewards and product designers work together and submit regular reports Reports should identify, prioritize, and recommend environmental improvements 11/19/2012Design for the Environment13

Creating a DfE program Upper management decides which changes in the product life cycle will have the greatest impact Upper management assesses how these initiatives jive with the core competencies and resources available to find the best plan of action Upper management publishes a list of priorities and principle measures that are being taken to achieve those priority goals 11/19/2012Design for the Environment14

A Real World Example 11/19/2012Design for the Environment15

Created in 1992 Product stewards and designers work together on each project to achieve vision Three major priorities: – Energy efficiency – Materials innovation – Design for recyclability HP’s DfE Program 11/19/2012Design for the Environment16

HP’s DfE Program Main initiatives implemented to achieve priorities: Eliminating the use of harmful flame retardants Reducing number of parts used and standardizing parts for multiple products Using mold-in colors and finishes as opposed to paint and coatings Helping customers reduce energy consumption through using HP products 11/19/2012Design for the Environment17

HP’s DfE Program Increase the use of recycled materials in products Minimizing waste through reducing amount of packaging materials Designing for disassembly and recyclability through using less parts and implementing ISO /19/2012Design for the Environment18

Results of HP’s DfE Program Last year, HP took back 140 million pounds of end-of- life HP products and either reused them or properly disposed of them HP better understands how customers use their products HP has seen a big positive impact on their bottom line Energy efficiency is now second nature to HP employees 11/19/2012Design for the Environment19

A Mental Exercise You own a restaurant and you are trying to decide whether paper napkins or cloth napkins have less of an effect on the environment Write down on a piece of paper all of the possible effects that each type of napkin could have on the environment at each stage of its product life cycle 11/19/2012Design for the Environment20

A Mental Exercise What did you come up with? What are the procurement and manufacturing effects of each? What about washing and drying the napkins? Disposal or reuse? 11/19/2012Design for the Environment21

Summary DfE is about being a good steward of your company’s impact on the environment and the general public health At each stage of the product life cycle, initiatives can be set to reduce negative impacts on the environment Your company can establish its own DfE program to protect the environment, improve public perception, and help the bottom line 11/19/2012Design for the Environment22

Readings List Design and Environment: A Global Guide to Designing Greener Goods by Helen Lewis and John Gertsakis Cradle to Cradle: Remaking the Way We Make Things by Michael Braungart Sustainable by Design: Explorations in Theory and Practice by Stuart Walker ecoDesign: The Sourcebook by Alastair Fuad-Luke The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function by Daniel C. Esty What is Lean Six Sigma by Michael L. George 11/19/2012Design for the Environment23