2015 Directors Conference Community Solar 1 Dave Deihl, Manager Communications and Marketing

We work to provide low-cost, reliable electric service and to enhance the relationship between the co-op and its members Mission statement – to meet and exceed members’ expectations 2

Solar Industry statistics There are currently more than 111 solar companies working in Missouri In 2014, Missouri installed 73 MW of solar, ranked 11 th nationally Weighted average price now is $2.59/Watt Industry forecast is 7.5 percent a year growth through 2040, reaching 48 GW EIA says solar will increase more than 60 percent in As of Oct. 2014, co-ops owned/purchased nearly 95 MW of solar capacity in 34 states Co-op solar development has been gaining speed. With the addition of 144 MW of solar capacity by 2017, cooperatives will more than double existing solar capacity Utility execs are saying DG and the customer relationship will be the new revenue centers. 3

4 Why are we doing this?

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Platte-Clay member surveys 2013 ACSI survey results – Higher concern for climate change and willing to pay more for renewables (American Consumer Satisfaction Index) 2014 annual meeting survey (May) Given to members attending annual meeting 2014 Renewable Energy Survey (Oct) Sent to all members 6

7 Survey - objectives Determine support for various solar and renewable initiatives Determine level of concern among members for climate change and fossil fuel environmental impacts Determine what members would want from a member- owned solar project Profile respondents more likely to support or oppose solar

Concern for environment - annual meeting survey 8 74%

Annual meeting survey results 9 54% Develop and use more renewable, environmentally-friendly energy sources like solar and wind, with significantly higher electric rates.

Annual meeting survey results Q: How much more would you pay for renewable energy? A: 49% would pay at least $10 more a month %

11 All member survey Applied Marketing, Kansas City Survey sent to all members October-December Results tallied in January Confidence level 95%

Are you concerned about climate change? 12

13 PCEC should develop and use more renewable, environmentally-friendly energy sources like solar and wind, even though it will mean higher electric rates 30% 33% 14%24% 63% All member survey results

14 How much would you be willing to pay each month to reduce effects of climate change? All member survey results 46%

15 Assuming you had a choice, who would you consider buying renewable energy from? All member survey results

Would you support a Platte-Clay pilot community solar project? 16 All member survey results

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AECI Community Solar Project Model Platte-Clay Tax exempt Platte-Clay Member Pardners LLC Taxable REP – Renewable Energy Purchase PPA AECI Renewable Energy Rate N.W. Renewable Energy Rate 18

19 Why tenKsolar? Company’s experience with other rural electric cooperatives Relationship with NRTC and Arkansas Electric Co-op Solar’s best energy density per square foot (20% more) 12-year product warranty tenKsolar system design— Cell independence Safety of the system—48 volt low voltage design means less chance for injuries Visit

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Platte-Clay array specs kW AC Annual avg. energy production 218,213 kWh Footprint 118’ x 102’ Foundation – Chance/Hubble Installation – PCEC employees 416 panels 525 avg. annual panel kWh CO 2 prevented – 180 tons year Platte-Clay photo

22 Member / Marketing Activities Solar committee – 40 members – viral marketing Traditional public relations and marketing activities – print, bill stuffers, newsletter, Rural Missouri, editorial coverage Lobby Monitors Mobile App Website Solar dashboard

23 Live Solar Dashboard

24 Member solar options Option 1 Purchase output of solar panels – Output 1-5 panels (avg. 525 kWh annually per panel) One year commitment/month-to-month Unbundled solar rate - Energy – variable cents/kWh O & M – variable – 2.84 cents/kWh Gen’l distr – variable – 5.24 cents/kWh

25 Member solar options Option 2 Long-term 25 year lease Purchase upfront 1-5 panel lease (est. $815 each) Lock in solar energy rate Friendly leasing terms Unbundled solar rate - Energy – fixed rate – 0.0 cents/kWh O & M – variable –.83 cents/kWh Gen’l distr – variable – 5.24 cents/kWh

26 Member take rate Option 1 – buying monthly solar output 14 members, 54 panels Option 2 – leasing up to 5 panels 2 members, 10 panels Numbers as of 7/1/2015

Actual vs. estimated output 27 65%78%74%

28 Info at www pcec.coop Scroll down or click on Energy Dave Deihl, Manager, Communications & Marketing

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