© 2009 LifeSize Communications. Green IT: Video Communications Broadband and Climate Change Federal Communications Commission August 25, 2009 Colin Buechler.

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Presentation transcript:

© 2009 LifeSize Communications. Green IT: Video Communications Broadband and Climate Change Federal Communications Commission August 25, 2009 Colin Buechler Sr VP Marketing LifeSize Communications, Inc

© 2009 LifeSize Communications. Green IT and Telecom Companies today seeking green IT solutions Corporate responsibility dictates companies take active approach to carbon reduction Entities are aggressively pursuing green strategies within current budget constraints Best way to reduce carbon emissions is to remove the need Video Communications: The green communication technology; Broadband the enabler Green IT: “optimal use of information and communication technology (ICT) for managing the environmental sustainability of enterprise operations and the supply chain..." Gartner 2009

© 2009 LifeSize Communications. Video Communications and Telepresence Video Communications has come of age  High Definition – the game changer Immersive, natural interaction: technology is transparent  Network ubiquity; broadband accessibility HD video under 1Mbps  Dramatically improved price performance HD video under $5,000 … and continuing to improve Video Communications vs Telepresence  Telepresence is simply HD video communications optimized by the surrounding environment

© 2009 LifeSize Communications. Remove the need to travel Expand to include everyone Empower teleworkers Teleworker population expanding from 20M in 2002 to 34M in 2008 Be there, without going there. Enable ‘connected communities’ Rural schools Rural hospitals Small business By 2012 video conferencing will remove $3.5B in annual revenue from the travel industry. Gartner 2009 Telepresence and Video Communications Driving Change Anytime, anywhere collaboration Save money, time and the environment

© 2009 LifeSize Communications. BT has eliminated more than 860,000 face-to- face meetings and saved at least 97,000 tons of CO2 Vanguard Truck Lines saved over 135,000 lbs of CO2 in 1 year by reducing travel for just 3 executives National Geographic in 6 months saved over 48,000 lbs of CO2 in 1 office alone Large Enterprise to Small Business: Companies are going green today “Being green is more important to us than money or travel savings…and HD video is a green technology.”

© 2009 LifeSize Communications. Page 5 Do More. Travel Less. Be Present. Be Green. Thank You