CFL Assignment LI HARRIS

Change For Life, What is it?  Change for life is a Project that promotes healthy eating and exercising they have signed up 1million people and It was first introduced January 2009

Who the project sponsor?  The project sponsor Is the NHS they sponsor the project so that in the long run they will save money on health costs

Target audience for the project  The Target Audience for change for life is everyone although the way they advertise is targeted and aimed at children

Key objectives / outcomes of the project and what they mean  Too make people less obese/diabetic which costs the NHS £4.2 billion a year so the NHS would be able to help more people with more un Avoidable Health Problems and For people to live a longer healthier life

Different media available to learn about the project  There website - is the best source of media and has up to date information  Tv – they sometimes advertise via the tv although not very often  Radio – they advertise a lo via the radio but not as much as hey should do

Whether you think the project is successful or not I don’t think the project is successful they aim to much at children which makes It less appealing to adults which really are the only people that can make a change! There food looks horrible and the fact that they have only signed up 1million people in 4 years is silly considering England alone has 53million People in it

What Affects Change for Life's Success And Why?  Problem: There food Price, and the fact they don’t help towards it Why this effects CFL: because the price of food is high and CFL could help by Giving out Food Vouchers Or even giving out Starter Kits Is it Internal Or external?: This is a external issue because the price of food is isn’t there fault Although at the same time they could help out by giving out food Vouchers/Starter Sets so it can be Internal Too Solution: Food Vouchers, Starter Kits, Create Your own CFL Brand

What Affects Change for Life's Success And Why? Problem: some people haven't heard of CFL Why this effects CFL: because they are losing potential Joiners Internal Or External?: Internal Because they are not targeting the right people and need to expand There Advertising Too New platforms of media And Target a different Range of people Solution: advertise in supermarkets, hospitals news papers and magazines also change your advertising strategies to target a different audience of people

What Affects Change for Life's Success And Why?  Problem: Some people don’t have time to cook or exercise Why this effects CFL: They are losing people who could be joining But don’t have time too Internal Or External?: Internal Because you can exercise at work And Behind a desk there are many tips you could come up with that help people to exercise even at work You could also create a healthy food take away Service this is also a external issue because you cant control what Your clients are doing and what time they have Solution: Create a Healthy Fast Food Service and Provide ways of exercising at work or on the go

What Affects Change for Life's Success And Why?  Problem: The Android Application Is Hard To Find Why this effects CFL: because CFL advertise There application as part of there service Which they cant find this is limiting the options that there clients have and may lead to them losing Clients Internal Or External?: External because Change for life doesn't know how the Play Store (Android Market) Indexes and categorizes there applications and they cant control the way there service indexes There applications Solution: Re Word their application And/or Contact The play store to re categorize The Application