{

I NTELLIGENT OBJECTS SAVE LIVES

W AL -M ART E XAMPLE

Wireless network technology advances Standardized comm. Protocol (IP) Small, cheap, capable, low power chips Massive storage and comute through cloud “The basic idea of the IOT is that virtually every physical thing in this world can... feature tiny computers that are connected to the Internet (ITU, 2005). When they do so, they are often called smart things, because they can act smarter than things that have not been tagged” Prof. Elgar Fleisch, ETH, Zurich Internet of Things Cloud computingCommunications Sensorsactuators Process Automatization Process optimization New ways to create values and new business models Reduce operation risk & diminish cost W HAT ARE “I NTELLIGENT O BJECTS ”

I NFORMATION AND A NALYSIS A UTOMATION AND C ONTROL Enhanced Situational Awareness Sensor-driven Decision Analysis Process Optimization Consumption Optimized resource Complex Autonomous system Tracking Behavior

New Business Models Tracking and Metering Models Sensor and Automation Applications Data as Business

B ENEFITS Process Optimization Save Money Process Automatization Traceable New Business Markets

D ANGERS Take place of jobs Security Concerns Reliance on Technology Doesn’t beat the opportunity that comes with the competitive advantage of using smart objects. Use resources more efficiently. More business opportunities. RSA security is researching new ways to make smart objects more secure for businesses. R ESPONSE High Costs Moore’s Law the premise that the power of microprocessor technology doubles and its cost of production drops in half every 18 months

Future Applications Digital Life Services (AT&T) Human Chips (VeriChip) Autonomous Vehicles (Google) Pills to monitor temperatures Sensor Mouth guards

Conclusions