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A Production f Operation: Dogs’ Refuge Home

Did you know?

It is estimated that a week’s worth of the New York Times contains more information then a person was likely to come across in a lifetime during the 1800’s. Translation Such an exponential amount of information requires selective listening. You’ve selected to listen to this presentation. Kudos

Welcome Back Last time we met Presented our new logo designs Current PR events Style guide Misconceptions and realities Future promo material Free publicity

Activity/TaskProject Team - Four RhysNicoleJennyOther Due DateSign off Date Promotional StandI/R/SAI/R26 th May25 th May Services/BrochuresI/R A DesignI/R/PA Photo CollageAI/R Presentation 3AI/R/S/PI/R/P27th May26 th May FormatAI/R/P ContentI/R/PA Creative BriefAI/RI/R/S7th June6 th June Story BoardingPP/SA19 th May18 th May ContentI/R A Digital CopyAI/R 12 month/ point planPP/SA9 th June8 th June Style GuideAI/R EventsI/R A PublicityAI/R Responsibility Matrix

Communications Audit PAP/S9 th June8 th June ServicesI/RA GAPSI/R A Final ReportP/SAP10 th June9 th June ReviewI/R A Write-upI/RA Final PresentationAP/SP16 th June15 th June Web 2.0I/R/SI/RA27 th May26 th May Activity/TaskProject Team - Four Responsibility Matrix

After meeting with our affiliates it would be beneficial to The Dogs Refuge and ourselves to create a 12 month plan. This would include a calendar of proposed future events which can later be implemented. We also discussed some new methods of media distribution and possible advertising with The Melville Herald. Since we last spoke

In a phone conversation which took place on the 12/05/09 possible news articles and advertising opportunities where discussed to be placed in The Melville Herald. It was confirmed via the meeting that a “spot has been reserved and it had already been sorted by Karen.” We are currently looking at more possible opportunities in the free publicity area Free Publicity

We have constructed a Facebook page for The Dogs Refuge Home, however it is currently set to private and we are currently awaiting a confirmation date for the big debut of the: ‘The Dogs Refuge Home Group Page’ Web 2.0

What we intend to put into our 12-month Plan. Possible future events Calendar of events Style guide Volunteer information and progress 12-month Plan

We are currently constructing a communications audit. Communication Audit

Display Stand

Position

Board 1: Services such as, dog training, bathing and grooming, boarding, pet cemetery Information about volunteering and how to donate Content

Board 2: Will have a The Dogs Refuge Home banner displayed across the top of the pin up board. Content

Board 3: Displays photographs of both happy dogs and their loving owners. Also displayed on this board will be important information on adopting a dog and requirements for matching a dog with its owner. Content

WARNING: please bring tissues, they are not provided 4our has created an uplifting story of hope and determination. It will be broadcast to the public on June 9 th at our display stand. Story Boarding

It is our objective to increase the awareness of The Dogs Refuge Home, in doing this we can potentially increase volunteer numbers. As this is apart of our SMART objective we aim to spread as much awareness as possible. What we aim to achieve

As apart of the new partnership between the dogs home and The Melville Herald they are now able to advertise for volunteers through this service. There have been a few new enquiries about volunteering for the dog home through free publicity. SMART Progress

Address: 30 Lemnos Street Shenton Park Web site: Phone: Volunteering

? Questions

Team Members: Nicole Bignold: Rhys Heron: Jenny White: IM: Contact Details