Best Practices, DDU-GKY Odisha ‘Beneficiary Identification Mobilization, and IEC’

Honourable Prime Minister of India "Our goal is an economy where skills, infrastructure and resources will not be constraints to growth." ~ Shri Narendra Modi, Honourable Prime Minister of India

Presentation Content Skill Initiatives in Odisha: Introduction and Footprints Best Practices DDU-GKY Odisha: Beneficiary Identification, Mobilization, and IEC PFMS (Public Fund Management System) Best Practices DDU-GKY: Outcomes and Learning.

Introduction and Footprints Govt. of Odisha gave ORMAS an added responsibility to monitor and coordinate SGSY (SP) program in the state in June 2010 Strengthened and streamlined SGSY (SP) program across the state Odisha became Annual Action plan State (AAP state) in the year 2013-14 May require more than one slide

Best Practices : Levels of Engagement for Mobilization Engagement at the GP Level GRS PRIs Engagement at the Block Level. Block administration ORMAS IEC Engagement at the District Level. District Administration TSA IEC agency Engagement at the State Level PR Department ORMAS TSA IEC agency

Best Practices : Vision and Scope of Mobilization Use of SECC data to reach to and bring the real needy 01 02 03 04 Use of folklore, street-plays, intense outreach, constructive dialogue with youths Comprehensive use of media to create a strong mobilization net Addressing entire training chain to make input-output flow productive Reaching Sensitizing Mobilizing Uploading- Token generation Bringing Counselling Tagging Bank A/Cs Aadhar card Training Placing Tracking

Reaching Sensitizing Mobilizing Best Practices : Vision and Scope of Mobilization cont.….. GRS and PRI Identify households Counsel youths & parents Fill-up application forms Generate and give a Token number Reaching Sensitizing Mobilizing Village/ GP level Uploading (Token generation) IEC coordinator/ TSA DCs/ District team IEC agency brings candidates to counselling camps PIAs present career / trade options Candidate chooses trade and PIA Bringing Counselling Tagging III I II BPM/ Skill Coordinator MIS upload of filled-in forms Pulling up BPL/ SECC data Token generation, handover to candidates in counselling camps District Level Block Level

Bank Account Opening Adhar card Best Practices : Vision and Scope of Mobilization cont.….. IEC Filling-up of the bank account opening form Collection of biometric data and candidate details for Aadhaar card Processing of data Bank Account Opening Adhar card Block/ District level Training Placing Tracking IV V PIA/ORMAS-TSA Residential training OJT Placement counselling Sample based tracking District Level

Best Practices: Manpower Deployment Level 1 Level 2 Level 3 Level 4 ORMAS TSA (PwC) IEC (CEWS) State District Block GP/Village District Administration TSA (PwC) IEC (CEWS) Block Administration ORMAS/ OLM Block Team TSA- DC GRS PRIs

Best Practices: Use of Media Posters Sticker on Rikshaw Auto, and Bus TV spot Leaflets Newspaper Hoarding 1 2 3 4 5 6 Wall Painting Mobile Application Bulk Messages Toll Free No. 7 8 9 10

Best Practices: Use of Media 112 Flex Hoardings 10’ x 20’ Hoardings

Best Practices: Use of Media Leaflet 7 lakh leaflets 7” x 9”

6359 Wall Paintings 10’x8’ and 8’x6’ Best Practices: Use of Media 4000 vinyl posters 20” x 30” 6359 Wall Paintings 10’x8’ and 8’x6’ Posters Wall-painting

Best Practices: Use of Media 1700 Flex Banners 6’x4’ Banner

Best Practices: Use of Media Sticker Mobile Vans 3000 die cut stickers Demai & 1/8 Crown Newspaper Ad 30 vans to run in a cluster of 6 districts in one cycle of campaign, total 5 cycles of campaigns of 18 days each Twice in a week in 4 main local newspapers

PFMS – Current Status 01 Deregistered ORMAS Skill account under NRLM. 02 03 04 Deregistered ORMAS Skill account under NRLM. ORMAS State Skill Bank Account is linked to PFMS Collected the PFMS format from all PIAs. ORMAS is registered in PFMS under DDU-GKY.

PFMS - Pipeline Activities PIA Registration & Bank Account Linkage District & Block Account to be registered and Linked Real Time Fund Management Real Time Component Wise Expenditure Tracking

Physical Target for 2015-16 2 1 4 3 ….within March 2016 ….and achieving the sub-target of 63585 placement Achieving the target of 84780 training ….mobilizing 1.6 lakh candidates

+ = Strategy to Achieve 1. Bringing at least 100 odd PIAs on board 2. Setting PIA targets- Not less than 1200 per PIA At least 5 training centres per PIA At least 2 concurrent batches per training centre No batches less than a trainee strength of 30 + = 2 months of Classroom Training + 1 Month of OJT Target Achievement PIAs TCs Batches

How the Strategy will work 100 PIAs x 1200 training target= 120000 training target Even with 70% capacity utilization, we achieve our target 5 TC x 2CCB x 4 TCy30= 1200 training target per PIA 100 PIAs x 1200 training target = 120000 training target 5 TC x 2CCB x 4 Tcys x30 trainees = 1200 training target per PIA Even with 70% capacity utilization, we achieve our target TC= Training Centre CCB= Concurrent Batches Tcys= Training Cycle

03 01 05 02 04 Standards Model Training Centres / SDC s Centre Grading Protocol for PIA entry and performance PIA Rating . Migration Support centres

New PIA Application Eligibility and Approval Protocol 1 2 3 4 5 Selection Eligibility (Administr ative) Selection Eligibility (program matic guiding principles) Desk Appraisal Field Appraisal Technical Appraisal Step

New PIA Application Eligibility & Approval Protocol cont.…. 6 7 8 9 Putting up in PSC Putting up in PAC MoU Signing Go-ahead letter/ start of training centre Step 10 Step Go-ahead letter/ start of training centre

Outcome of Strategy PIAs relieved of direct mobilization task PIAs get time to focus on training and placement Last mile reach State-wide perceptibility of the program 01 02 03 04

Outcome of Strategy Cont.…. Optimal utilization of training centre resources Effective use of training manpower / machinery High target vision matched with matching mobilization practice 05 06 07 08 Higher trainee retention

Learning 1 Effective mobilization through holistic approach- youth along with the household Matched with mass outreach, and 2 Mission approach 3 Enhances training output achievement 4

Honourable Prime Minister of India "Millions and Millions of Indian youth should go for acquisition of skills and there should be a network across the country for this and not the archaic systems. They should acquire the skills which could contribute towards making India a modern country " ~ Shri Narendra Modi, Honourable Prime Minister of India

Thank You !