1 CHINGO BLING

2 Objective: To brand Oakley to the growing Latino market.

3 Chingo Bling averages over (10) performances per month, making it an average of (120) performances per year. With an average of 1,000 persons per show (promoter contracted) and 8,000 persons per concert event. 50% of the shows performed are traveled by vehicle.

4 The 2005 Tour- Chingo Bling toured 23 states out of the 50 states in the U.S. Washington, Oregon, Idaho, California, Nevada, Utah, Arizona, New Mexico, Arkansas, Colorado, Wisconsin, Kansas, Oklahoma, Missouri, Texas, Arkansas, Louisiana, Illinois, Minnesota, Michigan, Georgia, Florida, New York.

5 Within these performances, they include High profile events such as: Lowrider Magazine tour (12 events/10-15,000 persons per show) Dub Magazine tour (16 events/10,000 persons avg. per show) SXSW Music Festival (Over 16,000 persons avg. per year) Calle Ocho (Over 1 million persons), Spring Break (Over 1 Million persons)

6 Hispanic/Latinos tend to settle in ten top urban markets in the U.S. With these markets alone, marketers can effectively reach 60% of the entire Hispanic/Latino population. Source: U.S Census Bureau

7 1.) Los Angeles, 2.) New York, 3.) Miami, 4.) Chicago, 5.) Houston, 6.) Dallas 7.) San Francisco, 8.) San Antonio, 9.) Pheonix, and 10.) Rio Grande Valley Source: U.S Census Bureau

8 Guess what? Chingo’s a regular performer in all of the ten cities listed and will visit each of these markets by vehicle several times this year. Given any advertiser or endorsement at least 75% ROI and a guaranteed effective reach in targeting the Hispanic/Latino demo.

9 How can your company take advantage of this exposure?

Chingo Mobile By advertising Your Company on the 2006 Chingo Mobile!

11 In the Houston metro market alone, the Chingo Mobile travels over 5,000 miles in in-town travel per month. Based on Clear Channel DEC levels on one single billboard on the main strip on 45 freeway frequently traveled by the Chingo Mobile, the board receives a DEC of 230,000 impressions per day. The Chingo Bling Mobile travels this strip at least six times per day making it at least over 20,000 impressions per day at the least just on this one strip not including other in-town travel.

12 NBA ALL STAR GAME: Houston, TX Week of Feb. 13, 2006 Estimated Attendance: Record Numbers Chingo will be attending, hosting, and performing at several NBA All Star Events. (BET, NBA Hoops, etc.) Rare Opportunity to GAIN valuable EXPOSURE to the fifth largest Hispanic market!

Estimated IMPRESSIONS: (6) month Chingo Mobile Sponsorship. TOTAL: 3,580,000 IMPRESSIONS

14 Houston Metro: 800,000 impressions Events (SXSW, Calle Ocho, Spring Break, All Stars): 2.5 Million Impressions Concerts (Lowrider & Dub Mag Tours (21) events total) 220,000 Impressions Promoter Contracted Performances: 60,000 impressions The Breakdown per impression: 6 mo.

15 (6) Month Sponsorship Includes: 6 mo. Logo and company themed vehicle Wrap (includes cost and design of materials) Exposure to the Hispanic/Latino market in the U.S. Company Concert Mentions

16 SPONSORSHIP TOTAL: $15,000 for (6) month Sponsorship Cost per thousand: $4.18 Cost per impression: $

Estimated IMPRESSIONS: (12) month Chingo Mobile Sponsorship. TOTAL: 4,640,000 IMPRESSIONS

18 Houston Metro: 1.6 million impressions Events (SXSW, Calle Ocho, Spring Break, All Stars): 2.5 Million Impressions Concerts (Lowrider & Dub Mag Tours) 420,000 Impressions Promoter Contracted Performances: 120,000 impressions The Breakdown per impression: 12 mo.

19 (12) Month Sponsorship Includes: 12 mo. Logo and company themed vehicle Wrap (includes cost and design of materials) Exposure to the Hispanic/Latino market in the U.S. Company Concert mentions

20 SPONSORSHIP TOTAL: $30,000 for (12) month Sponsorship Cost per thousand: $6.47 Cost per impression: $