Organizing IPI services around investor needs Mr. Kevin Bessoondyal Assistant Director Board of Investment October

2 The Board of Investment  Apex Government institution responsible for:  Investment promotion in Mauritius  Investment facilitation  Improve the business climate  Policy Advocacy  Operates under the Ministry of Finance & Economic Development  Fully state funded but operates under private sector basis  Created & Regulated under the Investment Promotion Act (IPA) 2000.

3 The Board of Investment (03-05) Structure  Inefficient communication & coordination between department  No specialisation of labour w.r.t. economic sectors of the country  Loss of information between departments Board of Directors & Chairman MD’s Office DIR IP DIR IF DIR PME BPO SEC DIR CS DIR R&D From a Silo Based Model… Inefficient Line of Communication High Dependency between Depts.

4 The Board of Investment (06 Onwards) Structure  Market facing clusters organised as per economic sectors of the country  Specialisation of workforce leading to a professional follow up of project from investor targeting, project implementation & follow ups  Creation of personal relationship with investors which builds up trust and sense of security to investors  Optimisation of time & resources as each cluster responsible for promotion, facilitation & aftercare management of projects under their banners  Efficient line of communication  Clear & well defined objectives MD’s Office Board of Directors & Chairman SAMEE Policy & Planning HCLS NBD IBS HPD CORP. Dev

5 How do we do customer acquisition  Structured Overseas investment missions in traditional and new markets  Participation in conferences  Participation in trade fairs  Direct marketing: Intelligence on potential investors  Visits at BOI: -Structured -Walk-in

6 How do we communicate on investment and business opportunities  BOI Portal  (  Sector Website (  E-Newsletter  Annual Report (Printed and Electronic Format)  Brochure (Printed and Electronic Format)  Advisory Centre – Telephone / chat /  Overseas Offices - (IP Telephony)  SMS to Portal  (send a SMS on for instant reply on business opportunities and work and live in Mauritius) All the above support investment promotion missions

7 Board of Investment Website

8 Facilitation Services: Inquiry Handling at the Board of Investment

9 How Investors generally chose investment locations?  Investors look at multiple investment destinations at the same time  Generic information:  Information on opportunities, cost of doing business, information on different sectors being promoted through portal  When information is not available on website, the investor makes an inquiry. Already a potential lead.  Upon inquiry, timely, critical, correct and clear information to the investor  Appropriate follow up actions  Invite them to visit the country  Organise programmes of appointments during their visits  High profile public and private sector meetings  Meet potential local JV partners  Information to potential lead on incorporating a company, permits etc…  Aftercare services after investment

10 Service to Facilitate Project Implementation Investment Management Information System (IMIS)  Contact Management System  Leads Management System  3 levels (Low/Medium/High Potential)  Investment Tracking System  (Committed /Realised)  Visitors Tracking System  Mission Tracking System

11 The IMIS & Project Follow Ups  Officers in Market facing clusters act as accounts officers for each project  Performance Management System  HR optimisation through track record on officers workload & action initiated on each project acquired  Transparent performance valuation through work logs entered by officers on system  Motivation:  Rewards through performance bonuses and promotion Contact Management System Customer Relationship System Leads Management System Investor Tracking System Aftercare System

12 Case Study: Rubric Quality Consultants Ltd About Rubric Consulting: Rubric Quality Consultants, Ltd. Is a young and dynamic South African company specializing in the field of Software Testing and Quality Assurance serving the Southern African IT market Rubric Quality Consultants Advisory Centre Website Timely responses & provision of relevant information MKT facing unit IBS, ICT/BPO DPT Info on investment opps. in the ICT/BPO sector of Mauritius & follow up on contact Fact finding Mission Nurturing of relationship leads to a fact finding mission from Rubric Company Establishes Investment USD 322k, Employment:15 APR 2008 Nov 2009 Company establishes with export of services in software dev & qual. Assurance

13 Sustaining the long-term reform program: E-Regulations Project

14 The International Perspective Mauritius: 17 out of 183 Countries in World Bank’s Ease of Doing Business survey 2010 Mauritius Rankings by field World Bank Doing Business Survey

15 1st in Africa International Benchmarks IndexRank World Bank Doing Business Survey th out of 183 countries 1 st in Africa Outsourcing Readiness Index (Africa) nd out of 15 African countries Ibrahim Index of African Governance st out of 51 African countries Global Competitiveness Index th out of 133 countries Democracy Index th out of 167 countries International Property Rights Index th out of 115 countries Index of Economic Freedom th out of 179 countries A.T. Kearney Location Index Report – th out of 50 countries Mauritius is among Top 3 in Africa for all indexes

16 Economic Modernisation Mauritius… …towards a Global Service Delivery Platform Global Service Delivery & Assoc. dev.

17 Thank You