Eyeblaster Rich Media Platform Achieving Rich Media Success

 The Eyeblaster Advantage  Online Marketplace  Creative Opportunities  Reporting Options  EZ Blaster

Whatever Your Rich Media Needs….Eyeblaster Gets It Done Eyeblaster The Global Leader in Rich Media 1 st rich media vendor approved system-wide by the “Big 3” – AOL, Yahoo, MSN  Rich media leader since 1999  The ONLY end-to-end solution to manage all your rich media needs  Global reach  More ad formats  Unmatched, unlimited creative flexibility  Interactive and video solutions  Complete reporting  Expert client service and support – 24/7 Voted 2004’s best rich media provider by Jupiter’s ClickZ

The Advantages of Working with the Best Eyeblaster Delivers Global Reach United States  New York  Chicago  Detroit  Los Angeles  San Francisco International  UK  France  Spain  Brazil  Germany  China  Israel  Japan  Sydney

Eyeblaster The Rich Media Partner for Publishers, Agencies and Advertisers Around the World

The Eyeblaster Rich Media Platform Advertisers and Agencies: Helping You Leverage Rich Media Benefits Complete solution to managing rich media campaigns  Strong brand awareness and high response rates  Easy to operate, no “middle man”  Comprehensive reporting  Real-time control over appearance, frequency and targeting  Supported by thousands of leading websites  No campaign set-up or management fees

The Eyeblaster Rich Media Platform Creative Agencies: Providing the Greatest Creative Flexibility Complete solution to managing rich media campaigns  Creative leadership: more adopted formats than any other provider  Easy to build and deploy  Video – available in any format – delivered in any way (streaming, progressive)  Simple integration of any interactive feature – from data collection, polling and games to dynamic data and more  A variety of tools to make your job easier  Plug & play features  No campaign set-up or management fees

The Eyeblaster Rich Media Platform Single Empowering Solution to Manage Rich Media Campaigns  Manage all your ad formats in one place  Easy flight creation  Robust reporting  No set-up or management fees  Manage rich media campaigns in real time  Maintain total control  24/7 client support Track DeployManageCreate Report

The Online Marketplace and Value of Rich Media

Source: eMarketer,3/2005 Dollars in millions Rich Media Spending Continues To Rise Spending Will Exceed $2 Billion By 2008

Source: Dynamic Logic MarketNorms 2005  gif/jpg/html  Rich Media % Lift  Eyeblaster Aided Brand Awareness Online Ad Awareness Message Association Sponsorship Association Brand Favorability Purchase Intent The Value Of Rich Media Greater Returns Than Other Creative Options

Source: DoubleClick, February 2004  Rich Media  gif/jpg/html 2.3% 1.47% 1.11% 0.54% % Lift The Value Of Rich Media Prompts Interest And Sales

TV + Online = Limitless Video Options 20% of all ads served in 2004 included video 30% of all ads in 2005 will include video The Power Of Video A Growth Opportunity

Source: JupiterResearch, 2004; ClickZ, July 2004 Online Video Ad Spending in the US: Online Video Ad Spending Is On The Rise Will Total More Than $650 Million By 2009 $121 $198 $282 $372 $509 $657

Source: Dynamic Logic MarketNorms 2005  gif/jpg/html  Rich Media % Lift The Value Of Rich Media And Video Greater Returns Than Other Creative Options  Rich/Video Aided Brand Awareness Online Ad Awareness Message Association Brand Favorability Purchase Intent

Source: OPA, Drivers & Barriers to Online Video Viewing, 2/2005 Of consumers who have seen a product advertised in an online video ad: 34% Checked out a related website 15% Requested more information 14% Went to a store to see the product 10% Forwarded an ad 9% Made a purchase The Power Of Rich Media And Video Video Prompts Action

Creative Opportunities  Ad Formats and Examples

Eyeblaster Interactive Features Opportunities to Create Relationships and Deliver Insights  Behavioral Ads (demo 1, 2)12  Ads “remember” how a user responded previously  Dynamic Data (demo)demo  Include quick changing information to any campaign, from houses for sale to pricing, promotions and more  Fully automated within Eyeblaster platform  Data Collection (demo)demo  Viral Marketing (Send to a Friend)  Text/SMS and Reminders  Simple, easy way to obtain user information  Eliminates the burden of managing databases  No extra charges  Polling (demo)demo  Add interactivity and engage your audience  Ask unlimited questions  See live results within your ad  Downloadable Documents, Icons, Screensavers, Ring Tones, Games, Quizzes and More

Polite In Banner Formats A Showcase of Creative Uses of Eyeblaster Formats BMW XeroxSony Ericsson Sultana Bran ExpandablePush Down ING DIRECT Caesars Red Lobster

Out-of-Banner Formats A Showcase of Creative Uses of Eyeblaster Formats Floating AdPage Curl Alien PlanetNutriGrain INGDIRECTKotexMini

VideoStrip  Strip of video plays in banner space  A rollover or click reveals the video in a full-sized panel with audio Eyeblaster Video Solutions Video Specific Formats Kingdom Of Heaven Mitsubishi Commercial Break  Plays in-between pages

 Video request launches player  Rich media banner expands  Synchronized video ad plays  User can interact with Flash components if desired Eyeblaster Video Solutions PreRoll Samsung In-Page Video

Mobile Devices Interactive TV Games Rich Media Road Map: Extending Into Other Digital Channels WWW

Eyeblaster Unified Digital Marketing Solutions Unified Planning/Trafficking Mobile Devices Interactive TV Games WWW Unified Serving/OptimizationUnified result analysis Multiple Marketing Channels

Screen Shots of Eyeblasterwiz Login Campaign Set Up Ad Preview Window

Eyeblaster Reports Ad Interactions Delivery Performance by Frequency

Eyeblaster Reports Get a Full View of Your Campaign Success Best Practice: Track all elements in an ad Camcorder TV Camera Logo Main Click

Custom Reports Builder Data fields defined by you Reports formatted to your unique definitions Savable formats for future campaigns Report Types Delivery Ad interactivity Reach / frequency Post click activity Powerful, Customized Reporting Features Delivering the Data You Need, the Way You Need It

The Advantages of Working with the Best Eyeblaster Delivers Superior Service Expert client service representatives  Reporting and platform user assistance  Creative assistance  24 hours / 365 days

The Eyeblaster Creative Connection Keeps You Informed Creative Showcase  Monthly spotlight on creative running in around the globe Client Newsletter “The Blast”  Monthly update on Eyeblaster, creative features, client service tips, and more

FeatureCompetition One empowering platform to facilitate communication among creative shops, media agencies and Web publishers Yes No Single solution to consolidate all rich media ad formats and tracking Yes No Tremendous flexibility Yes No Robust, customized reporting Yes No Limitless creative possibilities Yes No Broadest reach Yes No Creative services Yes Scalable solutions Yes No The Advantages of Partnering with the Best Eyeblaster Delivers Rich Media Solutions

Achieve Rich Media Success With Eyeblaster Single, innovative technology solution to manage all your rich media needs Unlimited creative opportunities Smart analysis Scalable, reliable service Ability to control your process Expert support always available

EZ Blaster

About EZ Blaster DemoMaker and AdMaker EZ Blaster for Publishers Case Study: AutoByTel EZ Example Roadmap Pricing

EZ Blaster is Eyeblaster’s rich media extension A rich media advertisements creation tool Simplifies the process of rich media mockups and ad creation Eliminates campaign set-up turnaround times About EZ Blaster Rich Media Ads Made EZ EZBlaster DemoMaker: Instant demo creation tool (presale) EZBlaster AdMaker: Instant rich media ad creation tool (post sale)

Provides rapid and simple rich media creative capabilities Delivers powerful sales opportunities Sponsorships, co-branded minisites, video commercials, and more Enables unique unit offerings Publisher specific custom made units Enforces publishers creative spec Templates are based on publisher’s spec Rich media components are built-in Action scripts and interaction are built in to templates EZ Blaster for Publishers Makes Your Media Sell EZ

Case Study

Case Study: AutoByTel Achieving Success with EZ Blaster The Challenge: Using rich media, create a simple and unique way to enhance the sell of sponsorships The Inventory/Units: InventoryNew sponsorship unit - across 6 sites FormatRich media expandable banner with dynamic content The Solution: EZ Blaster Quick and easy to use custom-designed templates that showcase the advertiser’s message The Result: AutoByTel generates over 20 different ads each month AutoByTel advertisers are happy with the creative work - saving them time, money and leveraging their creative assets Monthly Volume: Over 10 different campaigns, Over 30 different ads Over 10MM impressions

Case Study: AutoByTel Achieving Success with EZ Blaster Click Here

Set-up is as easy: 1.Define the template(s) – only once 2.Insert the advertiser’s images and messaging 3.Publish the flash files – using the same template to create rich media ads according to the advertiser creative needs 4.Upload to the Eyeblaster Rich Media Platform And you are done EZ Blaster in Action A Simple Process

EZ Blaster in Action Create Rich Media Ad from Selected Template

EZ Blaster in Action Insert Creative Assets - start with a “naked” template

EZ Blaster in Action Customize the template to the advertiser’s needs and look & feel

EZ Blaster in Action Publish Flash Files - Instantly

EZ Blaster in Action Upload to Eyeblaster Rich Media Platform

EZ Blaster in Action …And it’s on your site

EZ Rich media creative templates EZ way to make demos for presale needs and actual creative for post sale needs EZ way to cut creative turn around time EZ way to deliver advertiser solutions EZ way to achieve success EZ Blaster Rich Media Made Simple. Rich Media Solved

Thank You For questions about this presentation or to learn more about Eyeblaster, please contact: Name: Mick O’Brien Phone: