Welcome Dial in: Conference Line #: Passcode: To mute and unmute your line, press * 6. Feel free to use the chat function to share thoughts or questions.

Agenda 1.Welcome and Roll Call 2.Check In 3.Case Study and Tips: Events 4.Tips: Interns and Social Media Support 5.Update on Microgrants 6.Next Steps

Check In  What did you try coming out of the last webinar?  What worked?  What didn't? Please type your responses into the chat.

Case Study: Texas Advocacy Toolkit Contents: Links to Medicaid expansion petition, “Thunderclap,” and visuals Partner’s “share your Medicaid story” resources Example tweets & hashtags (#Advocate4Medicaid, #TxMM) Example FB posts

Case Study: Texas Online Materials with Consistent Branding Used similar colors and images to make materials recognizable, cohesive.

Case Study: Texas Collaboration Before, during, & after event, worked with dozens of groups to get out the ‘Texas Medicaid Matters’ message! Shared efforts involving: Online event promotion ( , FB, Twitter) Live tweeting Interacting with audiences during event

Case Study: Texas Sharing Images & Info Post-Event Thunderclap Infographic “Testimonial-style” photos

Case Study: Texas Measuring Impact From 11 event-related FB posts on the KidsWellTexas page, we: received 204 likes 131 shares 10 comments 14 new pages likes

Using Social Media For Events Tips and Tools Get Organized Anticipate, Excite Before Live Coverage Bridge Offline/Online During Leverage Relationships Document, AAR After

Get Organized Goals/KPIs/Tracking ID Champions/Support The Perfect Hash Tag Event Management Hybrid Virtual Editorial Calendar Before During After Integrates with FB Page

Champions: Experiment with Amplifier Tools

Don’t Forget Traditional Champion Cultivation “It is easy to set up and you know people tweet. But the downside from being one-up opportunity – you don’t get tweets throughout the day.” – Paul Young, charity:water

Promote Multiple Channels

Use Social Media To Build Excitement and Anticipation Clear Call To Action

Conversions Track conversions for petitions, donations, sign-ups so you know what your conversion rate is ….

Set-Up Tracking and Measurement for Hashtags Track who used the #hashtag and mentions. Identify what sample tweets worked best.

During the Event Hybrid: At the offline event, share what’s happening online with live tweeting or streaming Virtual: Use chat clients and have a moderator or webinar

Hybrid: Live Tweeting and Streaming Pre-schedule mundane stuff Live tweet the rest Keep conversation going Pay attention Use rich media Link back to earlier tweets Follow others at event Keep search on hashtag going Curate/document as you go

Hybrid: Offline/Online Connections

Twitter Fall

Hybrid Signage Twitter Fall

Hybrid: Audience Interaction

Hybrid: Audience Interaction

Virtual Chat Events: Tools & Tips

After the Event: Document

AAR Review Metrics Goals?Results? Good/Bad?Next Time? AAR

Increasing Capacity Free Intern Volunteer Board Members Hybrid Spread tasks across staff jobs Staff Quarter Half Full

Increasing Capacity

Spreading Across Staff

Tips for Working with Interns 1. Recruit on social channels 2. Make it a team effort led by the intern 3. Make training part of the assignment 4. Give interns a safe place to talk internally 5. Lean on interns for learning the tools 6. Reverse mentoring

Tasks for Interns Account Creation/Customization Social Media Research, Benchmarking, Influencer Research Template Creation Social Media Monitoring Reports Blog Drafts or Research for Blog Posts Post Videos Repurpose Content for Facebook Answer Comments on Facebook Create Lists on Twitter Write and Schedule Tweets Collect or Visualize Measurement Data

Mid Terns

Microgrants

Next Steps What action step will you commit to trying between now and the next call? Type your responses into chat and we’ll ask you to unmute (*6) to share.

Thanks! The next webinar is scheduled for: Tuesday, April 23, pm ET/11am-12pm PT Please contact your Spitfire coach if you have any questions about today’s presentation.