Kathi Kruse 10 Dynamite Ways to Get Traffic, Leads & Sales with Social Media

Kathi Kruse Google: 95% of Car Shoppers The Road to the Sale Begins Online

Kathi Kruse Online Marketing + Sales Dealership Operations Adapt

Kathi Kruse Marketing Must Reach All Stages of Buying Process

Kathi Kruse 10 Dynamite Ways to Get Traffic, Leads & Sales with Social Media

Kathi Kruse #1: Be Social

Kathi Kruse Customer’s Perspective When You’re Not Social You don’t care You’re not paying attention You’re not interested in gaining them as a client

Kathi Kruse #2: Set Clear Goals & Objectives

Kathi Kruse Examples of Goals: Marketing Action Plan Grow page likes and followers Consistent fresh content on Blog Increase reach & engagement Drive traffic to your website Convert fans into customers

Kathi Kruse #3: Solid Content Action Plan (What you’re going to post and why)

Kathi Kruse What is a Content Action Plan? A plan for adding unique, expert, indexable content to your site & social media on a regular basis. Getting the right message to the right customer at the right time.

Kathi Kruse “See” Customer “Think” Customer “Do” Customer Branded, Unique, Shareable Expert, Helpful, FAQs Indexable, Offers, Lead Gen Content Type

Kathi Kruse NOT a Content Action Plan

Kathi Kruse #4:

Kathi Kruse Step 1: Publish Awesome Content

Kathi Kruse

Kathi Kruse The Perfect Facebook Post

Kathi Kruse

Kathi Kruse Helpful Information

Kathi Kruse Instagram: #WashMyWhip

Kathi Kruse Thousand Dollar Test Drive

Kathi Kruse

Kathi Kruse Step 2: Grow Likes, Reach & Engagement Promote Your Page (Grow Likes) Boost Your Posts (Increase Reach & Engagement)

Step 3: Generate Leads Send People to your Website Increase Conversions on Your Website Use Facebook “Unpublished Post” Ads to:

Kathi Kruse #5: Target the Right Audience Audience Demographics Interests Shopping Behaviors Custom Audience Lookalike Audience Website Custom Audience

Kathi Kruse #6: Landing Pages Call to Action Lead Form

Kathi Kruse #7: Incorporate “Social Selling” in Sales Process Study: 79% of salespeople who use Social Media as a selling tool outperform those who don’t.

Kathi Kruse If your customers are online… And your product is online… WHY aren’t your salespeople online?

Kathi Kruse Ways to Motivate Team for Social Selling Address WIIFM Leverage your “Teachers” Spiffs: ex. “Best Testimonial Video” Check in at Sales Meetings Track Metrics, Reviews & Leads from Social Networks

Kathi Kruse Online Reviews: What’s In It For Me?

Kathi Kruse #8: Social Customer Service Study: 87% of customer Facebook messages are ignored 71% of those who receive positive Social care are likely to recommend your brand to others

SEO “Likable Expert” Social Signals Leverage Staff Expertise (WIIFM) Generate Traffic, Leads & Sales #9: Blog for Business Kathi Kruse

Dealership Blog Kathi Kruse

Kathi Kruse Blog Content Tips 1.Examples of “Why Buy Here” 2.Clickable Headline 3.Hyper-local Content 4.Employee Engagement 5.Optimize for Search 6.Publish Consistently 7.Video Blog? 8.Syndicate through Social

Kathi Kruse #10: Personal Business Blogs Opt-in Form

Fact: Customers Google Salespeople Test it! Google Yourself & Your Staff Kathi Kruse

“Social Media validates me to my customers. They know doing business with me is the right decision. My strong presence makes it easy for a prospect to do their own “Googling” and they’re always impressed with what they find.” Mike The Car Guy

Kathi Kruse 1.Be Social 2.Set Clear Goals & Objectives 3.Solid Content Strategy 4.Kickass 3-Step Facebook Marketing 5.Facebook Ad Targeting 6.Landing Pages 7.Social Selling 8.Social Customer Service 9.Blog for Business 10.Personal Business Blogs 10 Dynamite Ways to Get Traffic, Leads & Sales with Social Media

Kathi Kruse Action Time!

Kathi Kruse Social Media Strategy & Marketing Online Reputation Management krusecontrolinc.com Facebook: kathikruse LinkedIn: krusecontrol Thank You! Q & A