Does Your Real Estate Career Have a Foundation?

Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings $0……… …..$39,999 $40K+$60K+ $100K+ $18,000 $250,000-2M >1%

No Predictable Recurring Revenue Streams Geographic Farm Area Demographic Farm 16% said they have a Farm 9% said more than 6 months 3% more than a year

Predictable Recurring Revenue Streams Geographic “Subdivision Farm Areas” Demographic “Social & Sphere of Influence” Farming 64% said more than one year! Predictable Recurring Revenue Streams Geographic “Subdivision Farm Areas” Demographic “Social & Sphere of Influence” Farming 64% said more than one year!

Once we noticed the void… We began to see “Farming” as the Cornerstone of… Listing Skills Presentation Skills Marketing Skills Market Share

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #3 August 1st, 2014 Systematize your farm and create that True Pride In Ownership as it relates to your Geographic Farm

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #4 August 8th, 2014 Create a sense of community and culture that centers around your expertise in your Geographic Farm

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #5 August 22 nd, 2014 Using annual events to drive interest, awareness and commoraderie with your Geographic Farm Area

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #6 August 29 th, 2014 Conduct your Annual Inventory Survey and other telemarketing or doorknocking opportunities.

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #7 September 12 th, 2014 Electronic or Digital Farming techniques that used To be expensive or difficult for small businesses like you

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #8 September 19 th, 2014 Managing your distribution resources… How to get the most bang for the buck!!!

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #9 September 26 th, 2014 Continue the $pend a Dime make a Dollar philosphy Grow your farm and/or partner your farming activities

Your First Assignment To review the most recent 24 months of closings in your “potential” Farm Area Inventory the Names of the LISTING AGENTs and calculate if any one (1) Agent is closing 25%+ Next… To review the most recent 24 months of closings in your “potential” Farm Area Calculate the TOTAL LISTING SIDE COMMISSION closed per year!!! So what is 10% Finally … Calculate 10% of the 10% to determine your GROSS OPERATING BUDGET We need to evaluate the VIABILITY of this Geographic Farm Area from an ECONOMIC Perspective What’s the budget? With these 3 Simple Rules We can project the viability of your farm We can protect the sustainability of your farm We can Manage Your Expectations of… Monthly Quarterly Annual Results

Hawk’s Landing **** Hawk’s Nest Elementary 1150 Plantation Middle South Plantation High School

32 17 HALF YEAR 10,440,000 12,000,000 6,460,000 28,900,000 29

11,560,000 x.03 = 11,560, ,800 34,680 3,468 7% 28,900,000 / 2.5 =

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #1

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #2

Coral Square Mullins Park (sports) Magnolia Movie St. Elizabith Ann Seton st Baptist Beth Orr Coral Springs Medical FLL Ft. Lauderdale Int

Expired YTD Seasoned Expired FSBO

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #3 Lis Pendens FORECLOSURE NOTICES Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #4 Expired Listing (YTD) Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #5 Expired Listing (Seasoned) Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #6 For Sale By Owner Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #7 Recent Purchases (past 36 months) Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #8 Renters (probable) Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #9 Absentee Owners Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #10 Established Residence Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #11 Empty Nester (probable) Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Hawk’s Landing $34,680

11,560,000 x.03 = 11,560, ,800 34,680 3,468 7% 28,900,000 / 2.5 =

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Hawk’s Landing Wyndham Lakes Oriole Margate $34,680$21,400$18,800 $74,880

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #3 August 1st, 2014 Systematize your farm and create that True Pride In Ownership as it relates to your Geographic Farm

Geographic Farm Area BluePrint… Objective: Apply forethought within a predetermined budget to achive maximum exposure and credebility within our target audience. Plan: To make contact 24x during the next 12 months while investing less than 10% of our projected income.

11,560,000 x.03 = 11,560, ,800 34,680 3,468 7% 28,900,000 / 2.5 =

2 x Each Month Doorhanger Postcard Letter Newsletter Report Giveaway Garage Sale Event Web Update Value Report Announce Webcast Social Media Doorknock Telephone Call Survey Collect Data $3,468 Higher Cost Lower Cost No Cost

For 28 Years And over 500 Associates We have used Forethought & Budget To capture 10% Marketshare 1 st year 15% 2 nd year 20% 3 rd year

11,560,000 x.03 = 11,560, ,800 34,680 3,468 7% 28,900,000 / 2.5 = $34,680 1 st year $52,020 2 nd year$69,360 3 rd year

1.Create a Private Group on Facebook “XYZ homeowners” 2.Buy a Domain that represents your farm “ XYZ homeowners.com” 3.Construct your Master Task List and Accountability Deadlines Build my website and facebook Private Group Announce my website and private group via DH/PC

1.Create a Private Group on Facebook “XYZ homeowners” 2.Buy a Domain that represents your farm “ XYZ homeowners.com” 3.Construct your Master Task List and Accountability Deadlines Build my website and facebook Private Group Telemarket Annual Inventory Survey make Announce

1.Create a Private Group on Facebook “XYZ homeowners” 2.Buy a Domain that represents your farm “ XYZ homeowners.com” 3.Construct your Master Task List and Accountability Deadlines Build my website and facebook Private Group Doorknock Survey & announce Website /Private Group

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #4 August 8th, 2014 Create a sense of community and culture that centers around your expertise in your Geographic Farm