Printing: This poster is 48” wide by 36” high. It’s designed to be printed on a large-format printer. Customizing the Content: The placeholders in this poster are formatted for you. Type in the placeholders to add text, or click an icon to add a table, chart, SmartArt graphic, picture or multimedia file. To add or remove bullet points from text, just click the Bullets button on the Home tab. If you need more placeholders for titles, content or body text, just make a copy of what you need and drag it into place. PowerPoint’s Smart Guides will help you align it with everything else. Want to use your own pictures instead of ours? No problem! Just right-click a picture and choose Change Picture. Maintain the proportion of pictures as you resize by dragging a corner. Augmented Reality Augmentation is conventionally in real - time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology ( e. g. adding computer vision and object recognition ) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world. As a result, the technology functions by enhancing one ’ s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. HOW IS IT USED ? The GPS on AR is only accurate to about 30 feet. Devices that are AR capable are in the early stages. Phones are not convenient AR devices. Privacy concerns are a big issue as well. As AR advances, people could find out incredible amounts of information on people they see on the street. Difference between VR and AR Personalization: the customer can upload their own content to create a personalized form of media which is marketed at them only. Novelty: augmented reality is considered to be the ‘latest thing’ on the technology front so there is still that drive to be an early adopter. Socialization: there is the opportunity for customers to share their personalized content with others, i.e. viral augmented reality marketing. Accessible: it enables customers who do not have the technical skills or know-how to create their own multimedia product. There is also ‘customer experience’ to consider: augmented reality can inject a playful, fun element into in an everyday product. It adds a sense of excitement to the process which appeals to a greater number of customers. This is the aim of marketing CURRENT CHALLENGES Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. “an overreliance on augmented reality could mean that people are missing out on what's right in front of them. Some people may prefer to use their AR iPhone applications rather than an experienced tour guide, even though a tour guide may be able to offer a level of interaction, an experience and a personal touch unavailable in a computer program.” Outlook of AR The future of AR is very exciting. Education could see major changes. Imagine going on a filed trip with a tablet, pointing it at a landmark and seeing in depth facts on it. Social media would be revolutionized as well. People could interact with the physical world through the digital world. This is the technology that could be the intersection between the physical and cyber world.

Printing: This poster is 48” wide by 36” high. It’s designed to be printed on a large-format printer. Customizing the Content: The placeholders in this poster are formatted for you. Type in the placeholders to add text, or click an icon to add a table, chart, SmartArt graphic, picture or multimedia file. To add or remove bullet points from text, just click the Bullets button on the Home tab. If you need more placeholders for titles, content or body text, just make a copy of what you need and drag it into place. PowerPoint’s Smart Guides will help you align it with everything else. Want to use your own pictures instead of ours? No problem! Just right-click a picture and choose Change Picture. Maintain the proportion of pictures as you resize by dragging a corner. References