WEBCASTING: Developing and Maintaining a Video Presence on Your Website Joel Doepker, Director of Public Relations and Communications.

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Presentation transcript:

WEBCASTING: Developing and Maintaining a Video Presence on Your Website Joel Doepker, Director of Public Relations and Communications

College Profile: Fall Semester 2008: 11,116 Students 5 Locations in Southwest Missouri (2 Campuses, 3 Education Centers) Technical, Allied Health, 2-year Transfer Degrees

10 years, News Videography/Editing 5 years, On-Air Reporter/Anchor 2 years, Director of Public Relations and Communications (Media and Community Relations, Internal/External Communications, Recruitment) Five Michigan Emmy Awards, News Photography and Editing Michigan Photographer of the Year, 1996, 1997, 1998,1999 Joel Doepker Director of Public Relations and Communications

College Administration Media Services (Former Professionals) Web Services/IT Public Relations Key Partnerships for Success:

jdkGovernor’s Campus Visit

Video Topics: College Events College Programs New College Initiatives President’s Video Monthly Video Newsletter Student Profiles Employee Profiles Department Profiles Year-In-Review College Orientation

How Does it Get Done? Selecting Story Ideas Recording Interviews Recording Video Writing Script Editing Script Posting Video to Website

Production Time (Average): Video Length: 3 minutes 3 to 4 interviews: 20 minutes Recording Video: 45 minutes Transcribe Interviews: 45 minutes Script Writing: 1 hour Editing Video: 3-4 hours Posting Video: 15 minutes ApprApproximate Total: 7 hours

Benefits Beyond the Website: College Recruitment Community Relations Governmental Relations Internal Communications Media Relations

MeMedia Relations Media Relations

Videos streamed using Windows Media Player Video Camera Apple Editing System Wireless Microphones Tri-Pod Technology & Equipment Utilized:

LeLessons Learned Work closely with I.T. Staff Student Background Communicate Your Vision

Questions? Joel Doepker Director of Public Relations and Communications (417)

Webcasting: Developing and Maintaining a Video Presence on Your Website