M ARKETING 201 EMS: Differentiated Marketing Services Kevin Oldham Vice President – United Country Marketing Services

I NTERNAL M ARKETING R ESOURCES A VAILABLE TO UC A FFILIATES Internal Marketing Firm UCMS’ Suite of Services These are optional marketing services

W HAT IS U NITED C OUNTRY M ARKETING S ERVICES ? Your in-house marketing team: –Strategic marketers: 4 –Graphic designers: 4 –Web designers & SEO Specialists: 3 –Media planners: 1 –Media buyers: 1 –Copywriters: 1 –Public relations specialists: 2 –Editors: 1 You have a full marketing team of 17 professionals supporting you….can your competitors stake this claim? We free you up to do what you do best…list and sell real estate and conduct auctions.

W HAT IS EMS? United Country Marketing Services’ exclusive suite of services Designed to address need for seller-paid marketing services These optional services are above the standard UC offering

EMS IS A C OMPETITIVE D IFFERENTIATOR D ESIGNED TO H ELP Y OU L IST AND S ELL … Common denominator: Seller typically funds a campaign with your company’s name tattooed on the advertising

T HE V ALUE OF D IFFERENTIATION Realtor Telephone Office Location Yard Signs Local NSP Ads Local Internet Site Home Mortgage Home Warranty Fliers Virtual Tours Oldest Local Office Purchased Lists Postcards Online Bidding 700 Offices National Network #1 Horse Property #1 Website Exclusive Catalogs Largest Integrated Network Confidentials EMS Natl. Adv. of Listings Increase Listings Increase Commissions 10% 4% 7% Commission Rates

H OW Y OU C AN MAKE M ONEY L EVERAGING EMS Use EMS to open doors that previously may have been closed Leverage EMS to drive buyers to your listings Revitalize marketing efforts on existing listings Eliminate the Opportunity Cost of executing marketing tasks yourself Use EMS as a differentiator to increase listings & commissions

EMS M ARKETING P ROCESS

T HE EMS S UITE OF S ERVICES Fully Integrated multi- media auction marketing campaigns ‘One-off’ services –Brochures –Media Plans –Digital Campaigns –Corporate ID –Any marketing needs you need, we can handle them for you

A NNOUNCING THE UCM ARKETING S ERVICES. COM W EBSITE Important Differentiator For EMS Clients

O UR V ISION S TATEMENT United Country Marketing Services’ vision is to deliver professional, fully integrated marketing solutions that give United Country affiliates a competitive advantage by: –Creating opportunities to for you to list and sell large properties, real estate developments and auctions –Increasing the likelihood of an acceptable offer –Stimulating the market by focusing a spotlight on your listing or auction –Serving as a differentiator in listing presentations

M ARKETING 201 EMS: Differentiated Marketing Services Kevin Oldham Vice President – United Country Marketing Services