Baltimore City DrillDown: Results, Lessons Learned, and Opportunities Matthew Kachura Program Manager BNIA-JFI University of Baltimore November 12, 2008

Baltimore City DrillDown Background Process DrillDown Results Next Steps/Opportunities

Background Initial Need Oldtown Grocer Problem Traditional vs. Asset-Based Market Analysis Social Compact

Asset-Based Market Analysis Inner cities have investment potential Traditional market profiles undervalue and cloud the investment potential of inner cities. Information gap as a key barrier to development There is a lack of reliable and specialized market intelligence about urban neighborhoods. Development begins with the neighborhood City-level information obscures neighborhood market characteristics. Response to 3 themes in community economic development:

Traditional vs. Asset-Based Market Analysis Traditional Poverty/Unemployment Overcrowding Aging housing stock/low homeownership rates High crime (media focus) Asset-Based Analysis Higher market density Concentrated spending power Prime housing stock/alternate view of homeownership Accurate portrayal of crime

Social Compact Asset-based market analysis DrillDown Cities San Francisco, Oakland, Chicago, Cleveland, New York, Washington DC, Baltimore, Miami, Houston Endorsements: Federal Reserve Urban Institute ICSC General Growth Properties

DrillDown Analysis Measures core market drivers Size/Growth Buying power Stability/risk Methodology Integrate diverse datasets to understand urban communities Households and population Income and expenditures Business and leakage Crime

Baltimore City DrillDown - Process Initial need – expansion of scope Partners Funding Data Community input Analysis Validation Release Next Steps (NEW)

DrillDown - Process Initial need Grocer Expansion of scope Partners City – BDC, Planning State - Transportation Foundations – Annie E. Casey, Enterprise, Citi Other BNIA-JFI

DrillDown - Process Funding Greater cost Single year Funders Data Who What How

DrillDown – Process Datasets Tax Assessor Records Building Permits Home Sales Utility Hook-Ups and Usage Utility Payment Methods Mortgage Records InfoUSA Records Credit Bureau Records USPS Delivery Points IRS HMDA Crime incidents

DrillDown - Process Community Input Who How What Analysis Social Compact Methodology Indicators

DrillDown – Process Validation Partners City Foundations BNIA-JFI Community and other Community/Neighborhood groups Residents Other

DrillDown – Process Release Event Media Web Other - Presentations NEXT STEPS

DrillDown – Results (Baltimore City) Population – 663,717 Households – 267,068 Average HH income - $51,800 Aggregate income - $13.8 billion Income density - $265,000 per acre Owner Occupancy – 53% (unit) & 68% (building) Grocery demand - $217 million (633,000 sq ft.) % HH lacking credit histories – 17%

1.Belair Edison 2.E. Baltimore Development Area 3.Edmondson Village 4.Govanstowne 5.Highlandtown 6.Oldtown 7.Park Heights 8.Pennsylvania Avenue 9.Pigtown 10.Reservoir Hill-North Avenue 11.Station North 12.West Baltimore MARC 13.West Baltimore Street Baltimore DrillDown - Snapshots

DrillDown – Snapshot Results Population – CBP (+15%), Belair Edison (+2%) Median HH income – Pigtown (+21%), CBP (+11%), Oldtown (+3%) Informal economy – Highlandtown (12%), Oldtown (11%), CBP (11%), City (7%), EBDI (6%) Owner occupancy (building) – Edmonson Village (79%), EBDI (50%), CBP (43%) New residential units – Oldtown (287), CBP (13), Reservoir Hill (2) Crime – Total (-46% to -12%) & Violent (-41% to -8%)

DrillDown – Snapshot Results % HH lacking credit histories – 39% to 5% Average distance to bank – ½ mile Sq ft. of grocery space per person – 1.4 to 3.2 Average distance to grocer -.53 miles

Next Steps - Opportunities Uses Current – market analysis Retail attraction Grocery/Financial attraction Potential Support community initiatives Data for grants, annual reports, funding Business development Public policy (banking, health, TOD..)

Next Steps - Opportunities Completed Data and methodology transfer Website Mailing list Request Snapshots Static Maps Info Report

Next Steps – Opportunities Completed Processes University – Snapshot contracts Costing (Snapshots) Based on hourly rates New Snapshots Fells Point CDC Main Streets BDC Grocery Analysis Downtown Business District Charles Street Corridor

Next Steps – Opportunities In progress Training (Use of data & indicators) Foundations/Non-profits/Community groups Developers Government Other Presentations Colleges and University classes Business Groups Foundations/Non-profits/Community groups Other

Next Steps - Opportunities To be done Updates Partners (funding/data) Data (who, what) Costing Methodology/Indicators Market Analysis (Social Compact, other) Other NNIP BNIA-JFI

With generous support from Baltimore DrillDown Leadership and Funding Partners

Matthew Kachura BNIA-JFI University of Baltimore