T ECHNIQUES for E FFECTIVE A LCOHOL M ANAGEMENT TEAM C OALITION A LCOHOL M ANAGEMENT B EST P RACTICES

TEAM C OALITION An alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

TEAM C OALITION M EMBERS

S TRATEGIC P ARTNERS GHSA: Governors Highway Safety AssociationGHSA: Governors Highway Safety Association HERO CampaignHERO Campaign IACP: International Association of Chiefs of PoliceIACP: International Association of Chiefs of Police NSA: National Sheriffs’ AssociationNSA: National Sheriffs’ Association RADD: The Entertainment Industry’s Voice for Road SafetyRADD: The Entertainment Industry’s Voice for Road Safety SMA: Stadium Managers AssociationSMA: Stadium Managers Association SUM: Soccer United MarketingSUM: Soccer United Marketing

R ESPONSIBLE D RINKING … O XYMORON OR M ANAGEABLE C HALLENGE

W HEN E VERYONE T AKES R ESPONSIBILITY League, security reps Sports Franchise Facility Managers Arena Authority Concessionaire Alcohol Industry League, security reps Sports Franchise Facility Managers Arena Authority Concessionaire Alcohol Industry Staffing Companies Parking Management Maintenance Liquor Control Board Law Enforcement Fans Staffing Companies Parking Management Maintenance Liquor Control Board Law Enforcement Fans E VERYONE W INS

H OW C AN TEAM H ELP P ROMOTE R ESPONSIBLE D RINKING ? R EASONABLE E FFORTS Train ALL facility employees in effective alcohol management Define, communicate, and enforce Code of Conduct and alcohol service policies Provide tools for guests to support your efforts Alert stakeholders of your efforts R EASONABLE E FFORTS Train ALL facility employees in effective alcohol management Define, communicate, and enforce Code of Conduct and alcohol service policies Provide tools for guests to support your efforts Alert stakeholders of your efforts

R EASONABLE E FFORTS Training for ALL facility employees in effective alcohol management, including certification – –Look for WARNING SIGNS OF IMPAIRMENT – –Enforce ALCOHOL SERVICE POLICIES – –INTERVENE to avoid escalation and keep fans safe – –Instill TEAMWORK among all job functions Training for ALL facility employees in effective alcohol management, including certification – –Look for WARNING SIGNS OF IMPAIRMENT – –Enforce ALCOHOL SERVICE POLICIES – –INTERVENE to avoid escalation and keep fans safe – –Instill TEAMWORK among all job functions

Evaluating Responses Level One Most Effective –The employee handles the situation effectively Level Two Moderately Effective –The employee attempts to intervene but is not completely successful Level Three Ineffective –The employee does not effectively manage the situation

NBA A RENA E MPLOYEES TEAM-C ERTIFICATION Operations Security/ Staffing ConcessionsTotal 20101, ,7295,051 Previous 2 Yrs 2, ,64912,458 Total3, ,37817,509

5,051 NBA Arena Employees TEAM-Certified in 2010 Milwaukee Bucks Levy23 Minnesota Timberwolves ARAMARK409 New Jersey Nets ARAMARK142 New Orleans Hornets Centerplate New York Knicks In House 610 Oklahoma City Thunder Levy58 Orlando Magic Levy Philadelphia 76ers ARAMARK1,734 Phoenix Suns Levy Portland Trailblazers AEG, Ovations 86 Sacramento Kings In House San Antonio Spurs ARAMARK, Argus 8 Toronto Raptors In House Utah Jazz In House Washington Wizards ARAMARK519 Atlanta Hawks Levy Boston Celtics DNC SS 137 Charlotte Bobcats Levy81 Chicago Bulls Levy, Std Prk 557 Cleveland Cavaliers ARAMARK Dallas Mavericks DNC SS Denver Nuggets ARAMARK245 Detroit Pistons Centerplate Golden State Warriors Levy Houston Rockets Levy Indiana Pacers Levy Los Angeles Clippers AEG, Levy Los Angeles Lakers AEG, Levy Memphis Grizzlies Levy127 Miami Heat Levy

71,000 Designated Drivers in 2009/10

Top 5 NBA Teams for Designated Drivers in 2009/10Top 5 NBA Teams for Designated Drivers in 2009/10 Top 3 NBA Teams for Designated Drivers in 2008/09Top 3 NBA Teams for Designated Drivers in 2008/09 Top 5 NBA Teams for Designated Drivers in 2009/10Top 5 NBA Teams for Designated Drivers in 2009/10 Top 3 NBA Teams for Designated Drivers in 2008/09Top 3 NBA Teams for Designated Drivers in 2008/09 Designated-Driver Program Winners

R EASONABLE E FFORTS Define, communicate and enforce Code of Conduct and alcohol service policies – –Limit tailgating hours – –Deny entry to those showing significant warning signs – –Limit number of alcohol beverages per transaction – –Set maximum serving size – –Cut-off alcohol sales before end of event – –ID checks – –Keep outside alcohol out and inside alcohol in Define, communicate and enforce Code of Conduct and alcohol service policies – –Limit tailgating hours – –Deny entry to those showing significant warning signs – –Limit number of alcohol beverages per transaction – –Set maximum serving size – –Cut-off alcohol sales before end of event – –ID checks – –Keep outside alcohol out and inside alcohol in

R EASONABLE E FFORTS

Provide tools for guests to support your efforts – –Designated-driver program – –Responsibility Has Its Rewards campaign – –Safe ride home – –Public transportation Provide tools for guests to support your efforts – –Designated-driver program – –Responsibility Has Its Rewards campaign – –Safe ride home – –Public transportation

R ESPONSIBILITY H AS I TS R EWARDS Buckle Up Never Drive Drunk Always Have A Designated Driver Buckle Up Never Drive Drunk Always Have A Designated Driver RHIR PLEDGE Branded Photos Video Messages Tickets to Future Events Branded Photos Video Messages Tickets to Future Events REWARDS

R ESPONSIBILITY H AS I TS R EWARDS S WEEPSTAKES Sweepstakes encouraging fans to be designated drivers NBA, MLB, MLS, NFL, NHL and NCAA participate Over 500,000 fans pledged in 2009 Grand prize winners attend NBA Finals – Designated Drivers for the Season representing the two teams competing in the Finals First prize winner attends the NBA All-Star Game in the following year Sweepstakes encouraging fans to be designated drivers NBA, MLB, MLS, NFL, NHL and NCAA participate Over 500,000 fans pledged in 2009 Grand prize winners attend NBA Finals – Designated Drivers for the Season representing the two teams competing in the Finals First prize winner attends the NBA All-Star Game in the following year

L OS A NGELES L AKERS D ESIGNATED D RIVER FOR THE S EASON J ULIE H SU B OSTON C ELTICS D ESIGNATED D RIVER FOR THE S EASON B ILL F ONTE B OSTON C ELTICS D ESIGNATED D RIVER FOR THE S EASON B ILL F ONTE 2010 NBA F INALS

R EASONABLE E FFORTS Alert stakeholders of your efforts – –Fans Don’t Let Fans Drive Drunk program – –Communications for radio and TV broadcasters – –Press releases – –Web site posts – –Prepare message points to respond to media inquiries Alert stakeholders of your efforts – –Fans Don’t Let Fans Drive Drunk program – –Communications for radio and TV broadcasters – –Press releases – –Web site posts – –Prepare message points to respond to media inquiries

P ROMOTE A CCOMPLISHMENTS

When Everyone Takes Responsibility Everyone Wins Jill Pepper Executive Director TEAM Coalition Jill Pepper Executive Director TEAM Coalition