Online and Offline Communication Proposal December 2012.

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Presentation transcript:

Online and Offline Communication Proposal December 2012

Getty: everything you need to tell your story

Our Clients

Perceptions

Getty in Spain: perceptions and needs

Objectives Increase visibility Establish different identities New ways of positioning Strengthen relationships with the public

Offline action Press office Relationships with the Community (RSC) Speaking opportunities

Press office RELATIONSHIP WITH THE MEDIA CORPORATE INFORMATION MANAGEMENT  Database creation and maintenance  Press dossier  Key messages  One to one meetings  Production, delivery and tracking of press releases  Interview management

Input and media types Event organization (Awards, forums, workshops...) Lifestyle, cultural or communication and marketing publishing Launch of new products and services Specialised media in technology and photography Getty structural changes Main national newspapers: El País, El mundo, La Vanguardia…

One to one meetings CONCEPT GOALS It is about relating with different key figures within the sectors through informal meetings, for example lunch. These kind of interactions would be carried out with:  Journalists and technology coordinators  Event and contest planners specialised in the sector  Make the product known to consultants  Create a solid contact network for the firm  Turn communication media in our showcase  Be present in the main events and announcements of the sector

Relationships with the community

Getty Forum regarding audiovisual communication

Master classes

Other speaking opportunities

Blogger relations Information delivery ( dossier and announcements ) One to one meetings Special actions

Fan page management Products and services Blog Campaigns Engagement Events and appearances in the media User support Fan celebration Content

Twitter management Provide information about the product and the brand Tweeting events Generate conversation Management and lists creation Actions

Youtube: create your own television Videoblog focused on new trends and audiovisual innovation Interviews and meetings with photography figures and video creators Acoustics from musicians from the Getty catalogue

iStockphoto and Thinkstock: individual identities