WHAT TRAVEL PAYMENT IS ALL ABOUT. Welcome to the 4 th Industrial Revolution – Big Data and Travel Ron DiLeo, President and CEO, AirPlus International, Inc. P. 1 Dateiname / Datum

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. 90% of the world’s data was created in the last two years Sources: IBM, IDC Most of this data is unstructured and unmanaged Big Data in Figures

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Source: Gartner July 2012 All industries – and companies – will have to address the big data challenge…

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Travel management is no different: data management is a best practice Increased use of tools and software to analyze travel data P. 4 Dateiname / Datum 45% 49% 71% 22% Source: AirPlus Travel Management Study 2013

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. What makes for good travel data?  Multiple sources: airline, travel management company, GDSs, card program, etc.  Frequently updated  Globally consolidated P. 5 Dateiname / Datum

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. A revolution? Getting the data is only the first step Step 3 Strategic Decision-making and Organizational Transformation Step 1 Data Collection; Consolidation Step 2 Prediction and Model Creation P. 6 Dateiname / Datum

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. How can data support a travel management program?  Transparency into actual costs  Support program compliance  Enhance supplier optimization  Explain the value of the travel program as an investment in a company’s growth P. 7 Dateiname / Datum

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. What the future of data holds for travel management P. 8 Dateiname / Datum

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. What the future of data holds for travel management  Ancillary services (e.g. in-flight meal preferences, preferred seating, in-flight WiFi, preferred floor, in-room movie preferences, etc.)  Travel suppliers will be able to predict travelers’ needs, wants and expectations based on past trips  Resulting in customized packages for each business traveler – outside pre- negotiated deals between companies and suppliers Better opportunities for individual traveler customization P. 9 Dateiname / Datum

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. What the future of data holds for travel management  Ancillary services  Traveler tracking tools and technology (e.g. geo-location data)  Bookings via alternative methods (e.g. Open Booking model)  Comparative fare data  Mobile tools and apps (e.g. mobile payment)  Meetings data  Sales budgets, costs and statistics  Social network integration  HR and demographic data More data sources to consolidate P. 10 Dateiname / Datum

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. What the future of data holds for travel management  Support cradle-to-grave marketing and sales ROI and KPI reporting  Demonstrate shifts in near-term future markets  Corporate social responsibility: measure the impact of travel on physical health, family or personal life Fully measure company results and KPIs; enhance strategy P. 11 Dateiname / Datum

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Better methods of data visualization will become essential

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT global AirPlus customer route heat map

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Closer look at the AirPlus heart: Germany – Not heavy domestic and continental routes

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Every city tells a different story: London

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Every city tells a different story: Paris

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. It’s easy to see economically paired cities