Agency Briefing Document This document has been developed to help agencies understand what we want to achieve with the magicolor 2450 Specifications and accessories are based on the information available at the time of generating the presentation, and are subject to change without notice. (17-02-2005)

magicolor 2450 Graphical workgroup colour printer direct photo print ready

Primary Specifications A4 multi-pass color laser Emperon driven 5 ppm color A4 20 ppm mono A4 600x600x4 PhotoArt Con-Tone PS3/PCL emulation Direct Photo Print PictBridge compatible Interfaces 10/100 BaseT network USB 2.0 high speed connectivity Parallel (IEEE1284) Paper input: 200 Standard 700 Maximum Paper output: 200 sheets Standard Memory: 128 MB Powered by Emperon

What we want to achieve with magicolor 2450 We are a leading manufacturer in low speed colour laser printers. We need to maintain this position with the magicolor 2400 series.

Product Strengths

magicolor 2450: Paper handling Duplex unit (Optional) Standard paper output 200 sheets face-down Standard paper input feeder, incl. dust cover 200 sheets multi-purpose Lower paper feeder (Optional) 500 sheets multi-purpose

magicolor 2450: Controller The magicolor 2450 developed a new PCL / PS controller EMPERON Driven High performance 300 MHZ CPU 128 MB memory standard 640 MB memory Maximum (TBD) 1 Free memory slot, up to 512 MB Competitive processing speed of print jobs Fully HP4550/4600 compatible HP 4600 is leading Extensive Printer management tools available PageScope NetCare PageScope Web connection PageScope Network Setup PageScope Peer to Peer Printing Tool PageScope EMS plug-in PageScope Web Jet Admin plug-in PageScope Plug and Print PageScope NDPS Gateway Download manager Print monitor Status monitor Powered by Emperon

magicolor 2450: Photo Art Con-Tone The magicolor 2450 uses PostScript 3 with 600x600x4 Contone resolution to ensure the best possible print quality Contone allows varying the intensity of a single pixel This leads to 16 times sharper prints, and smoother gradients A traditional, non-Contone printer, will always compromise on sharpness or gradients traditional halftones need 16 pixels to ‘mix’ one colour A contone pixel intensity can be controlled individually Great detail in color can be achieved Smooth gradients can be achieved

magicolor 2450: PictBridge magicolor 2450 has full PictBridge support with standard memory configuration Available with MR1, August 2005 Firmware update required PictBridge uses the 600 x 600 x 4 Photo Art Con-tone technology Good to Know When the camera is not configured into PictBridge mode, the connection between the camera and the printer can not established Check your camera documentation Photo cameras are by default not often configured for PictBridge The settings of the PictBridge compliant camera will overrule the configured printer settings. Except the Media Type, this setting is only available within the printers menu.

magicolor 2450: PictBridge

magicolor 2450: eAIDC technology Konica Minolta developed the “enhanced Automatic Image Density Control” (eAIDC) technology and implements this into the magicolor 2400 series. eAIDC maintains always the optimum colour density within a variety of environmental conditions. As a result the output quality is consistent during its machine life under many different conditions.

magicolor 2450: Polymerized Toner – Simitri - Polymerized toner is similarly and smaller than pulverized toner due to the fundamental different production process of this toner. Konica Minolta is one of the vendors that can produce this toner. Clear, sharper output Fine Text Better halftones Toner consumption reduced by 30% The advantage of Polymerized toner is also that the toner contains wax inside. This will also have the following major advantages Oil-Free fusing system Reduces mechanical parts as a result to reduce the Cost of operating and enhance reliability. Improved fuser unit life Keeps the printer clean No oil steamy condition Lower fusing temperature Reduces energy consumption More flexible paper applications Reduces paper curl Reduce the possibility of paper jam Enhance reliability Polymerised Toner is environmental friendly Less emissions of carbon acid gas (CO2), nitrogen oxide (NOx) and sulfur oxide (Sox) within production process

magicolor 2450: True Desktop Compact size 430 x 505 x 341 mm – with dustcover 430 x 395 x 341 mm Full front access Easily maintenance Full back cover design Fit comfortable on every desk Weight: 20.0 KG (including consumables)

Product Positioning

magicolor 2450 Positioning Customers that requires PCL or PostScript Solution providers SAP Citrix metaframe Versatile network printer that works with any application The perfect fit for DTP users. Ideally fast photo printing to add pictures to professional reports. Index printing N-up printing

magicolor 2450 Positioning: Typical users mc2450 Professionals Professional Mac users. Professional DTP users. Professionals who often need to print pictures from their digital cameras will love the speed and efficiency of PictBridge. Small offices that are working with special developed software, which isn't windows based Dentist Opticians Doctors Small workgroups (2-10 users) Small departmental workgroup printer works with every application that can be placed everywhere in the office To be used mainly by one user that uses DTP graphical applications but gives also the flexibility to use the magicolor 2450 within there workgroup. Workgroups who have limited space will enjoy the mc2450 compact design and flexibility. Professional users Users that needed PCL/PS Suitable within every infrastructure PictBridge Easily prints your photo’s with the best quality as a colour laser printer can prints Easily index printing. Fast printing 5 ppm colour / 20 ppm mono 21 seconds first page out colour 12 seconds first page out monochrome 49 seconds warm-up time Versatility Versatile network printer that works with any application Print high-quality full-colour documents in-house Duplex printing possible Low user interference Only 5 consumables High yield: 1.500 and 4.500 pages 500 sheet lower feeder available TYPICAL USERS BENEFITS

magicolor 2400 Series: Basic specification overview magicolor 2400W magicolor 2430DL magicolor 2450 A4 print speed (color/BW) 5/20 ppm 5/20ppm Memory (std / max) 32 MB / 32 MB 32 MB / 544 MB 128 MB / 512 MB Warm up-time (avg) 49 sec Noise level (printing) 53 dBA Resolution 2400 x 600 dpi 600x600x4 Photo Art Con-Tone Interface USB 2.0 10/100BT, USB 2.0, PictBridge 10/100BT, USB 2.0, Parallel, PictBridge Emulation GDI Konica Minolta Raster Laungage PCL / PS3 OS supported Win 98SE/NT/2000/XP, Win 98/NT/2000/XP, Mac, Linux Paper size A4 Paper input (std / max) 200 / 200 200 / 700 Paper options None 500 tray, duplexer PictBridge Yes Toner starter Kit 1.500 – CMYK – 4.500 – CMYK –

Product Strengths

Competitive Radar Chart magicolor 2450 PictBridge List Price (€) Yes 400 Dell 3100cn 483 566 Yes 0.14 649 OKI C5400n Samsung C550N HP 2550N 0.16 Epson C1900PS PostScript 3 732 0.18 Footprint (m2) 0.20 815 No 0.22 No 898 0.24 0.26 128 64 32 35 32.5 30 27.5 25 22.5 20 50 Weight (kg) Memory (Standard) 100 10 150 32 200 600x600 9 8 250 1200x600 29 7 300 6 350 1200x1200 26 5 400 23 Processor speed (Mhz) No. Consumbles 2400x600 20 17 600 x 600 x 4 Photo Art 14 First page out (colour, sec.) Resolution

Competitive Radar Chart Cost PictBridge List Price (€) Yes 400 Functionality 483 566 Yes 0.14 649 0.16 PostScript 3 732 0.18 Footprint (m2) 0.20 DeskTop 815 0.22 magicolor 2450 No No 898 0.24 0.26 128 64 32 35 32.5 30 27.5 25 22.5 20 50 Weight (kg) Memory (Standard) 100 10 150 32 200 600x600 9 NA 8 250 1200x600 29 7 Performance 300 350 1200x1200 26 6 MC2450 HP 2550N Dell 3100cn Samsung C550N OKI C5400n Epson C1900PS 5 400 Ease of Use 23 Processor speed (Mhz) No. Consumbles 2400x600 20 17 600 x 600 x 4 Photo Art 14 First page out (colour, sec.) Resolution

Benefits to promote about the printer -1- Cost Only Dell is cheaper Desktop Revolutionary small design Full Front access Weight is acceptable for desk Ease of use Only 5 consumables for the easiest maintenance ever Printer is ready to go 4.500 starter toner Average first print out in colour

Benefits to promote about the printer -2- Performance Very impressive print quality due to the 4 dept print resolution 600x600x4 Photo Art Con-Tone High processor speed to have a very fast internal controller Emperon driven Standard 128Mb, enough memory to print duplex with the highest possible resolution Functionality PostScript 3 compatible PCL 5/6 compatible PictBrigde as a standard option available The combination PictBridge with 600x600x4 PhotArt Con-Tone will give you an impressive good printed photo

Other things we should keep in mind Award winning heritage The magicolor 2450 joins a multi-award winning family Reputation in the market We produce competitive products Dependability Great service and support Konica Minolta products are very reliable

Conclusion Best graphical performance in its class The magicolor 2450 brings a top level addition to the award winner magicolor 2400 series Versatile network printer that works with any application any operating system Full HP PCL compatible PostScript 3 compatible The full front access is a major step forward from the magicolor 2350 and is big advantage over competitive products

Where the magicolor 2450 fits into our colour product range

How KM products will map into market segments Entry Level Office Colour Mid range Office Colour Laser High Speed Office Colour laser Graphics New Segments MC2400W MC5440DL MC2430DL MC2350 MC3300 MC7300 MC5430DL NOW MC7300 MC2400W MC5430DL MC5440DL MC2430DL MC5450 MC2450 Short Term

Target Sales Channels for the magicolor 2450 End User Printer Distributor Consumable Distributor Spare part Distributor TPM Catalogue Dealer/ E-commerce Dealer VAR’s Copier Dealer Retail Konica Minolta

Who will buy a colour laser printer Eventually all business users will use colour laser printers instead of monochrome laser printers and inkjets Users will increasingly use colour because it Engages Colour improves readership as much as 40 percent. Informs Colour also accelerates learning between 55 to 78 percent and comprehension by 73 percent. Persuades Ads in color are up to 42% more effective than the same ads in monochrome The alternative technology (inkjet) is too slow and expensive

Influence on Purchasing Decision Printers Most important purchase influence criteria: Test Results Actual customer requests Info from supplier web page Recommendations by relatives/friends Average 2003 2002 2003 Top 1 = very important 2002 Test Results Actual Customer Requests Information from Supplier‘s Web Page Recommendations (by Realitives/Friends/Business Partners) Information in Dealer Magazines (e.g. CRN) Brochures from Suppliers (printed) Information in Consumer ITC Journals (e.g.Computer Bild) Information from Distributors Web Pages Brochures from Distributors (printed) Information from Manufacturers via E-Mail "Newsletter„ Roadshows of Suppliers Advertisement in Public Journals (e.g. Focus, Spiegel) via E-Mail "Newsletter" 2,0 2,0 2,2 2,3 2,5 2,5 2,6 2,8 2,6 2,7 2,8 2,7 3,1 3,1 3,2 3,3 3,2 3,2 3,3 3,3 3,4 3,6 3,4 3,4 Least important purchase influence criteria: Info from distributors (E-mail newsletter Adds in public journals Road shows of suppliers Info from vendors (email newsletter) Brochures from distributors GfK Marketing Services Dealer Survey 2003 Suppliers of Printing Devices Question 13