WindFall Networks, LLC The Trusted Payments Advisor to Merchants Globally

Our Company’s Mission: Reduce our Client’s costs for processing credit and debit cards to the Lowest Total Cost Possible; and, then manage that process going forward to deliver extraordinary results. 2

Pledge of Assurance to our Clients: Pay for Results….only We put our expertise and the results we drive to the ultimate test – we are only paid from the cost reductions as a result of our in-depth analysis, guaranteed. In other words, if you don’t make money engaging our service, we don’t get paid for our efforts, period. Don’t you wish other vendors would guarantee results? 3

There are only 6 Payment Systems in the US and all methods of payments must travel through one of these systems:  Cash  Wire Transfer  Checking  ACH  Credit and Debit Card Systems (they are not the same)  There are many methods to make a payment today, such as: internet e-comm, bill pay, P2P, POS, telephone, mobile devices and many more now and to come. In order to transfer money a bank always has to be involved (i.e., usually in the “background”) and every payment method uses one of these 6 payment systems for the backbone of their service. 4 Payment Systems

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Merchant “discount” fees: Assessments and fees  Card Brands  Assessments, NABU, APE, FANF, etc Processing  Processors  Credit/debit card highways  Charge, collect and distribute all merchant discount fees Interchange  Largest fee component  Charged by the acquiring bank  Set by payment brands  Paid to Issuing banks  Over 750 Interchange categories  58% of all CC’s earn rewards which come out of the fees paid by merchants 6

Industry Relationships: Card Issuing Banks  Benefit from Interchange  Own, partially own or have Joint Venture’s with Processors Card Brands: Visa, MC, Discover, Amex  Set Interchange  All Publicly Traded Companies now Card Processors  Work hard to earn highest possible rate for their issuing bank partners and themselves 7

8 Processors, Banks, ISO’s Some are owned 100% by banks Some are partially owned by Issuing Banks The remaining have exclusive joint venture relationships w/Issuing banks Critical & Integral Part of Brand networks: VISA/MC Network Relationships Issuing Banks Brand Networks Began as non-profit IPO 2008 Sets All I/C Structure, Components & Rates Earns revenue on every transaction on merchant Earns revenue from Issuing banks on transactions and services Began as non-profit IPO in 2006 Sets All I/C Structure, Components & Rates Earns revenue on every transaction on merchant Earns revenue from Issuing banks on transactions and services Began entire system Owned Brand networks in beginning Own/Joint Venture with Processors Critical & Integral part of Brand networks VISA/MC Largest risk in the system Get paid the largest fee Interchange

9 Total Cost to Process a Transaction Interchange “Cloud” Cost Card Brand Costs (Assessment/Fees) Merchant “Discount” Fees (per item/fees/various) Constantly Changing Adding categories Adding complexities/ convoluted Multi-faceted (elaborate) Largest Cost Component Expertise required Variable Multi-faceted Confusing Expertise Required Complex Constantly changing Variable components Fixed components Expertise required “Finger-Print” of a Credit/Debit Card Transaction (Cost) Windfall Networks It’s like trying to figure out the US Tax Code

10 Credit and Debit Card Systems Customer Card “Issuing” Bank JP Morgan Chase Bank of America CitibankDiscover American Express HSBCGE Capital Capital One Wells Fargo US Bancorp What card was used by the customer? Sponsor Bank Credit Card Processors First Data Bank of America JP Morgan Chase (Paymentech) US Bancorp Wells Fargo Heartland Elevon Worldpay, etc. Merchandise Service Credit Card Debit/Credit Card Brand Networks (unique & different) Merchant Processor, ISO and/or Bank

11 We create transparency to this convoluted system We are 100% independent We are not in any Joint Venture with any other company, only you We are the “original” experts We started in 2001 We “wrote the book” on how to reduce your costs and save you money Trusted Advisor and your only advocate in the entire system The “deck” has been “stacked” against the merchant Pay-to-Play system the networks have built We will get you to your LTCP – or we don’t get paid….period. Windfall Networks

Minimal time commitment for you ----  We respect your time; we do all the work. Pay For Results Model:  No cost reductions or savings to you, no payments to us  We are driven by our model We Do All The Work and we drive results….  We are successful finding cost reductions for 90% of clients 12

How Our Cost Reduction Program Works: Historical information  Baseline (Effective rate) calculated  Audited by you: Third party numbers  Agreed upon and signed off on by you Recommendations  We will explain in detail each recommendation  Explain what WE will need to do to fix each problem  Get your approval to fix all, some or none  We work with your processing vendors to get approved recommendations implemented for you 13

How Our Cost Reduction Program Works: (Con’t) Timeline  Usually need several months to implement solutions  Each month calculate current cost (Effective rate) and compare to baseline (Effective rate) Example:  Baseline: 2.5%  3 month; same calculation; same result 2.5% = no cost reduction = no payment is due for our service  4 th month 2%  Calculate cost reductions 2.5%-2%=.5% times volume for month and split the savings 14

The Process From Here:  Sign our 2 page Agreement  Electronic assess to your Merchant Processing Statements  We will analyze your past 12 months of statements over the next several weeks 15

Summary:  Pay For Results: 24 months 50/50  Nothing to lose except extra fees  Detailed monthly reporting  On-going work to maintain and drive costs lower as well as bring new cost reduction recommendations to you as they occur…..and they will!  Industry watchdog  Agreement 16