Industry problem – industry support 1 March: 5 industry organisations 15 March: 12 industry organisations 5 May: 22 industry organisations 5 October: 28 industry organisations

Industry problem – industry support IMEC ICS/ISF INTERTANKO SIGTTO World Shpng Council IUMI IG P&I BIMCO ITF LMA (Lloyd’s) Asian Shipowners Forum Intercargo IPTA IMB IMO InterManager CEFOR DNK WISTA Global Shippers’ Forum UK Chamber Union of Greek Shipowners UK P&I Club GARD North of England P&I Club London P&I Club Standard Club (P&I Club) Britannia P&I Club

Industry problem – industry support SOS Steering Group: IMEC ICS/ISF INTERTANKO IG P&I BIMCO ITF InterManager Chairman: Giles Heimann (IMEC) Secretary: Bill Box (INTERTANKO)

SOS – financial situation Income received: £116,250 This comes from 16 contributing organisations Spent to end September: £ 79,500 Budgeted October/February: £ 35,000 Total budgeted: £114,500

SOS Campaign Phase 2 AIM: to shift political will – firmer government action over Somali piracy FOCUS: broadening from economic impact to human impact METHOD: driving visitors to website where register protest ULTIMATE GOAL: an unstoppable global lobby

SOS Campaign Phase 2 Viral film (launches this week) Regular e-shots General PR activities – media exposure, press releases, interviews, features, lobbying Revamped SOS website Ongoing social media management

20 June 2011 Seafarer death toll mounts as Somali pirates hijack, torture, intimidate & murde hijack, torture, intimidate & murder 62 seafarers have died in the past four years as a direct result of piracy in the Gulf of Aden and Indian Ocean, through deliberate murder by pirates, suicide during the period of captivity, death from malnutrition and disease, death by drowning, or heart failure just after the hijacking. This shocking figure … …

14 September 2011 Philippine and British Gov’ts announce their support for SaveOurSeafarers The biggest ever grouping of shipping industry associations, which have joined forces to campaign against Somali piracy, have received a welcome boost from the British and Philippine Governments confirming their specific support for the global SOS SaveOurSeafarers campaign … …

SOS – SOS – Key influencer correspondence U.K. - Mr Henry Billingham, Minister for Africa, UN, Overseas and Conflict Issues – letter of support Philippines – Rosalinda Dimapilis-Baldoz, Labour & Employment Secr’y – public statement of support Georgia - Mrs Vera Kobalia, Minister of Economy and Sustainable Development - teleconference Australia – Dep’t of PM and Cabinet – letter of shared concern Slovak Republic - Ministry of Foreign Affairs - letter of support

Planned for Autumn 2011 FTSE 100 bosses targeted by pirate campaign FTSE 100 bosses are being urged to support an international campaign to highlight the economic cost of Somali piracy. The Save Our Seafarers (SOS) initiative is the world’s shipping organisations asking for support from business leaders to pressure international Governments to take firmer action over Somali whose increasing violence costs the world economy an estimated $7-12bn a year …...

Results 5/11: 40,000 visits to SOS website from 154 countries 9/11: 74,200 visits to SOS website from 180 countries 5/11: 10,210 letters sent to governments 9/11: 22,870 letters sent to governments

Top 12 countries sending letters Philippines India UK USA Denmark Netherlands Canada Norway Cyprus Germany Greece Sweden

Facebook The SOS Facebook page has 4,325 fans/followers located across the globe including: US, UK, Australia, Netherlands, India, Germany, Canada, Hong Kong

Twitter > 800 followers forward SOS tweets to all their hundreds of followers

SOS – media results BBC Breakfast NY Times The Sunday Times - Dan McDougall BBC Panorama – talking for the future Wall Street Journal Reuters Associated Press - 30,200 pages on Google, coverage in Forbes, Washington Post, Bloomberg Time Magazine (1 – 8 August ) Nouvel Observateur (circ > 500,000) Popular Science Magazine (1.3m subs, 6.5m readership) The Guardian Speciality Risk and Insurance German National Radio Stars and Stripes Magazine

SOS – conference activity Safety 4 Sea Conference in Athens. October. RMS MD Ruth Shearn manning SOS stand. Conference sees premiere of SOS viral film. Greenwich Forum Piracy Symposium, London. 25 October. SOS Steering Group presence. Manning Conference, Manila. November. SOS web links, SOS presence, exploring media opportunities.

A c t i o n 74,200 visits to SOS website from 180 countries 22,870 letters sent to governments Please encourage your seafarers and your shore staff to send letters - now