MARKETING YOURSELF SDSU – APRIL 2013 Presented by: Teresa Warren TW 2 Marketing, Inc.

MARKETING YOURSELF Why market yourself? And why start now?

MARKETING AT SDSU Your professors Guest lecturers Your fellow students Alumni

TOOLS TO USE NOW - LINKEDIN Connect Post Read Participate

TOOLS TO USE NOW - PINTEREST What to pin Post and link your pins Follow others

TOOLS TO USE NOW - BLOG Write about what you are learning And projects you are doing And articles you have read And things that interest you And…

TOOLS TO USE NOW - TWITTER Tweet your social media posts Tweet about what you read Use ‘#’ to get attention Show your personality Follow others

TOOLS TO USE NOW – FACEBOOK(?) Or not…

TOOLS TO USE – WHAT ELSE? Tumblr Flickr Instagram Other?

JOIN AN ORGANIZATION(S) Go to meetings and make contacts Target specific people Be active Smaller groups = more targeted pool Tap into groups’ social media Student discounts!

WHY NOW?! Creating a body of work Building a network Demonstrating your skills Setting yourself apart

OTHER REAL WORLD SKILLS… … You need to know! MAC vs. PC Outlook (with spell check) etiquette Excel Microsoft Office – Word & PowerPoint Adobe Acrobat Photoshop

GRADUATION Don't say Goodbye! Strategies for keeping in touch

GOOD INVESTMENTS Portfolio cover Notebook Wrist watch Professional attire and accessories

JOB HUNTING = MARKETING YOURSELF Resume One page or two? Include links?

JOB HUNTING – USE SOCIAL MEDIA Use your contacts Get the word out

PERSONAL PR - NETWORKING Attire & Manners & Confidence Get out and get going Research people that might be there that you want to meet Psyching yourself up

PERSONAL PR – NAME TAG What should it say Where do you wear it

INTRODUCTIONS Shake hands Look directly into eyes Clearly say your name Ask the individual who they are/what they do (if they don’t ask you first!) Be prepared to respond

INTRODUCTIONS Practice makes perfect!

FOLLOWING UP Write on business card Add to Outlook (or other) LinkedIn Connection Send an , or a handwritten note, or…?

FOLLOWING UP II Google LinkedIn Twitter Facebook Information meeting Coffee or Lunch

KEEPING IN TOUCH Send information of interest Check In Introductions Get Together

PERSONAL PR PR = Public Relations Public = Those you want to be in front of Visibility = Credibility It’s about YOU, your skills, expertise and potential

WHAT PERSONAL PR IS NOT… Just getting your name in the papers A replacement for being a good professional Counter to your company’s branding and PR/media efforts

PERSONAL PR - CAUTION! Don’t work against corporate efforts Don’t go around company policies and procedures Always get the appropriate review/permission

JOIN MORE ORGANIZATIONS Join a cross section Go to meetings and make contacts Target specific people Lead an effort or start a new one Education Philanthropic Cross venture with 2 groups Tap into groups’ social media

ARTICLES Organizations’ newsletters and opportunities Mainstream media Blogs Have someone senior review Recycle! (But be aware of copyrights)

QUESTIONS? COMMENTS!

CONTACT Teresa Y. Warren TW 2 Marketing, Inc.