Online travel meets Web 2.0

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Presentation transcript:

Online travel meets Web 2.0

Travelport Journey ManagerTM Travelport Journey Manager is a flexible and extensible platform that enables you to expand and personalise your travellers’ experience - encompassing all booking and planning elements of a trip. Going far beyond the features and functions of a traditional booking engine, Travelport Journey Manager allows the traveller to manage their entire journey, from any device, in collaboration with others. TRAVELPORT CONFIDENTIAL

The Journey Manager Platform Creating a customer-centric journey experience Journey Manager capitalises on a number of synergies and trends within the marketplace - Device convergence and the need to synchronise across devices leading to a single user experience Convergence of personal & priofessional life across devices Flexible content & customer engagement models By facilitating a relevant, traveller -centric experience: Social networking allows for travellers to share and collaborate Device capabilities allow for relevant messaging based on current location Traveller history brings additional relevancy to the journey Where in the journey, is further refined by day, date, time of day Who the traveller is, specifically, their identity is taken into consideration What type of journey, or what activities is the traveller involved in, brings further context Social Network Context Location Consumer 3 Identity History Time Source: PhoCusWright TRAVELPORT CONFIDENTIAL

Journey Manager Mapping your brand experience to the customer’s journey Traveller Collaboration Social Network Flexible platform enabling you to define content sources, mapped against customers needs and revenue opportunities Integrated shopping basket experience, allowing for cross- and up-sell of relevant products and services, increasing revenue opportunity Social networking and mobile capabilities allowing for increased customer touch points and engagement with your brand Historical 360 view of the customer’s shopping and purchase behaviour powering CRM and merchandising capabilities Content Orchestration Engine & Universal Record Mobile Context Location Consumer 4 Universal Profile Shopping & Transaction History Identity History Proactive System Alerts Time Source: PhoCusWright TRAVELPORT CONFIDENTIAL

Journey lifecycle management More touch points with the traveller = more revenue opportunities for you Journey Manager provides an end-to-end travel management solution that is highly customized for a personalized solution that enhances the entire travel experience through all stages of travel. The solution is implemented as a series of distributed services allowing for any device, anywhere, any time service. Journey Manager will allow travelers to research, plan, book and manage travel through all stages from their PC, any kiosk or terminal, or their mobile phone and make updates in real time. The notification system or “Virtual Travel Agent” supports the traveler through all phases, greatly simplifying changes on-the-fly with a focus on a personalized traveler experience. Quality customer intelligence provides even more contextual information for generating supplier recommendations/advertising/promotions throughout the entire journey. For travelers, the solution will also generate a number of travel-related artifacts, including driving directions from the various points in the trip (office to departure airport, destination airport to hotel, hotel to meeting), an expense report in Excel 2007, and an itinerary. Travel research, planning & booking enabled through multiple clients Notifications, Updates, Alerts delivered through mobile device Location specific activities (dining, events), group collaboration, updates, and meeting planning Web Client enables access to journey from any kiosk or terminal (or any device) while on the journey Post-journey Supplier and Traveller integration (expense management, CRM) TRAVELPORT CONFIDENTIAL

Example Customer Engagement Scenarios Action Response Frequent traveller visits the site. Upon searching for a flight into Rome, the traveller adds the flight to their shopping basket. While the traveller normally stays during the weekdays, this time there is a Saturday night stay. Journey Manager presents the traveller with a targeted offer for a local hotel, as well as lunch at a local restaurant on the Saturday, bookable online. A plane’s arrival has been delayed in Munich. Upon realisation of the late arrival, you discover that 5 travellers are on business in Munich, and have booked their hotel via the site. The Journey Manager site messages each of these travellers via their preferred method, noted in their profile with the contact information for the hotel. Travellers are systematically provided via SMS text with the hotels’ front desk number. In the event that a traveller does not have a car hire in their arrival city, Journey Manager messages the traveller and suggests the booking of a car hire via the Journey Manager mobile application. A business traveller is going on a business trip to a city they have previously not visited. Knowing this, you direct the traveller to the Journey Manager mobile application and suggest that they install it on their blackberry prior to departure. Traveller downloads mobile application, and is able to map his route, as well as identify restaurants and add them to his journey. Travelport Confidential

Journey Manager Demonstration Travelport Confidential

Travelport Journey Manager components Product Components: Journey Manager Platform User Interface Travelport content Travelport Journey Manager components Journey Manager Platform: Journey Manager provides you with a highly flexible platform and set of services as a result of Microsoft technology in combination with Travelport’s content. Shopping Basket ensures all elements of a trip can be searched and booked together Rich content includes maps with address, contact details and driving directions for airport, hotel, car rental and entertainment locations (restaurants, nightclubs, shopping) Traveller Profile allows the traveller to set their travel preferences, notifications preferences and collaboration delegates Universal Record generates one booking reference for all booked components of a trip Reporting functionality: expense management and reporting in predetermined formats (where are my people, weather, travel cost forecasts, historical travel costs) Journey Manager Microsoft Uses various Microsoft services including Virtual Earth & Live Stack Integrate with Partner Systems Travelport & 3rd party content Real Time Updates Opportunity to Integrate with supplier or mid/back office Systems TRAVELPORT CONFIDENTIAL

Travelport Journey Manager Components Product Components: Journey Manager Platform User Interface Travelport content Travelport Journey Manager Components User Interface provides an intuitive, easy to use and flexible interface configurable White Label capabilities - integrate the Journey Manager platform into your existing website to deliver a familiarly branded site for travellers customisable White Label capabilities - Journey Manager integrates with existing IBE solutions and content for booking and inclusion in Universal Record Travelport Content 430 airlines 280 hotel chains and over 87,000 hotel properties 25 car rental companies Air Content Hub (74 Low Cost Carriers) TRAVELPORT CONFIDENTIAL

Travelport Journey Manager features Messaging & Notifications Collaboration Multi-device access Travelport Journey Manager features Messaging & Notifications Updates and alerts (flight change, flight delay, flight cancellation, traffic alerts) are delivered through the traveller’s chosen mobile devices (email, SMS & Web) Traveller Collaboration: Travellers or their administrative assistants/travel planners can have “real-time” interactive discussions (via “the wall” or private messaging) and views of available travel options as part of their travel planning process Travellers have “real time” visibility of colleagues itinerary details throughout the life of the journey including any changes, enabling costs savings and convenience (share a car, book a hotel that is closer to the meeting place or another colleague, etc). TRAVELPORT CONFIDENTIAL

Travelport Journey Manager features Messaging & Notifications Collaboration Multi-device access Travelport Journey Manager features Multi-device access: Any Device, Anywhere, Anytime service – travellers may research, plan, book and manage travel through all stages from any device and make updates in real time. Manage & Interact via Desktop (home or work), Mobile (notifications, itinerary, notification collaboration, driving directions, flight availability, shop, price and book air) and Web Browser via a Kiosk or internet cafe (URL, Vista Gadget, Outlook Add-on, Mac Widget) Outlook integration enables travellers to access Journey Manager directly via Outlook and view their itinerary in their Outlook Calendar Own content integration and 3rd party content integration Enables you to integrate your own or your preferred 3rd party content into the platform - bookable content or informational Integrated into key platform components: shopping basket, universal record, collaboration, mobile etc Enables you to integrate traveller and supplier information into your CRM TRAVELPORT CONFIDENTIAL

Travelport Journey Manager Licensed platform, replacing, or integrating with, existing online booking engine, hosted by you Additional product lines integrated into a single site. Air Hotel Car Cruise Existing site tabs integrated into Journey Manager platform, allowing for collaboration, messaging, etc, across all product lines. Self contained Travelport Journey Manager – configurable, with colours/style matched to your existing look & feel. Expanded Content & Features provided by Travelport & Supplier Leverages single-shopping cart functionality CRM, PMS, and other 3rd party integration Control over content/suppliers Configurable Content, Supplier, Origin & Destination Journey Manager Aggregator TRAVELPORT CONFIDENTIAL

Value proposition Generate new revenue by extending into new product content areas, new market segments and improved CRM capabilities Increase upsell and cross sell opportunities during traveller journey Build a holistic view of your customers no matter where they may be in their journey Enhance your travellers experience with your brand, building customer loyalty TRAVELPORT CONFIDENTIAL

Key sales messages The Platform delivers incremental revenues through broader distribution reach and targeted merchandising Shopping basket enables you to provide product recommendations/advertising/promotions through behavioural targeting Journey Manager solution enables travellers to book all their travel at the same time, on the same site Personalisation offered by Journey Manager allows for traveller preference customisation that far exceeds expectations and builds brand loyalty Journey Manager allows you to reach travellers in new ways using social media to provide customised services through a traveller’s preferred channel Journey Manager provides a flexible means by which you can turn on/off features and/or product lines [e.g. removing of hotel tab for hoteliers] TRAVELPORT CONFIDENTIAL

Key benefits for you Improves customer service, overall satisfaction and loyalty: The platform fundamentally changes and improves the way travellers interact with you before, during, and after a journey – ensuring a close relationship with them to enhance satisfaction and drive loyalty throughout the entire journey Leverages immersive social media and virtual technologies to enrich travel experience Provides the ability to adapt quickly to individual traveller needs Increases revenues: Create new sales opportunities by extending distribution reach to previously untapped customers thereby increasing incremental revenue potential Reduces your IT development costs: Uses the latest cutting edge technology to provide a flexible platform and set of services Integrates multiple systems for seamless exchange of critical traveller information Permits integration of 3rd party content enabling you to tailor Journey Manager to your needs with minimised complexity TRAVELPORT CONFIDENTIAL

Key sales messages for your travellers Consolidates best-in-class travel applications from the internet and integrates them with the best inventory and pricing to deliver a personalised and relevant end-to-end travel experience Provides everything a business traveller needs to search and book all components of their trip, manage changes to their itinerary and produce their expense report Allows travellers to research, plan, book and manage travel through all stages from their PC and via Outlook, any kiosk or terminal, or their mobile phone and make updates in real time Generates driving directions from the various points in the trip (office to departure airport, destination airport to hotel, hotel to meeting), an expense report in Excel 2007, and an itinerary Reduces the time it takes to coordinate traveller schedules, hotel, restaurant and other travel choices through collaboration TRAVELPORT CONFIDENTIAL

Key benefits for your travellers The Journey Manager platform enables your customers to: Save time and improve efficiency One stop website for travellers for all their planning, booking and reporting needs Allows them to easily coordinate travel plans with colleagues Expense and reporting functionality enables them to quickly produce expense claims Travel plans can be managed quickly and easily anytime from anywhere Messaging and Notifications ensure travellers are informed of any changes to their travel schedule TRAVELPORT CONFIDENTIAL

Copyright Copyright ©2009 Travelport Inc.  All rights reserved. Travelport Journey Manager is a registered trademark or a trademark of Travelport Inc. and/or its affiliates in the United States and/or other countries.  Other trademarks are property of their respective owners. Notes About Examples All screen examples and other inserts associated with system output are provided for illustration purposes only. They are provided as illustrative examples of system functionality and are not meant to represent actual screen responses, rates, etc. TRAVELPORT CONFIDENTIAL