The Cheeezy Pizza.

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Presentation transcript:

The Cheeezy Pizza

Objectives: To serve pizza We will also serve cheese sticks along with dipping sauce Defeat the majority of the pizza companies of the island, and possibly in the country.

Objectives: To present our customers/clients a better-quality at a low price, and offer customer service that is second to none. Creating a mutual relationship between customers of all ages.

Vision & Mission (Credo): The Cheeezy Pizza will dedicate itself to satisfying people worldwide by offering people of the island, the country, and the world with the best services of its kind from the island.

Keys to Success: A better-quality product and extra-special services and an atmosphere that will encourage customer loyalty. Employees that have great customer skills. A business location that promises easy access and quicker delivery.

Target market segmentation: Children of all ages- playground Teenagers- serve as hangout area, provide music, magazines, delicious food Adults- quiet lounge, buffet

Business Location Our business location will be in town Near Visual Impact (available space) The Cheeezy Pizza will be located in Kolonia Town since it is the island’s busiest and provide easy access to our service area.

Financial Plan: Investment amount: $200,000 Land - $25,000 Building renovation- $15,000 Equipments- $35,000 Advertising- $2,000

Executive Roles: Manager: Latoya Salvador Experienced in waitressing for a steakhouse restaurant. Kitchen Division Head: Kamille Billen Likes to cook, creative with recipes Delivery Division Head: Lisa Fredrick Organized and active

Products: Main product: Pizza Additional products: Drinks Cheese sticks Dipping sauce Other meal menus (pancakes, burgers, fries, chicken nuggets, and more)‏

Marketing Strategy: Advertising using posters, fliers, banners, newspaper ads, displaying screen at TeleCom, radio forecasting. We will also use coupons and we'll have stores give out raffle tickets eventually The company will also use e-commerce to let our company be known within the country, and exporting. We will have a website where people can check out our prices and order.

Sales Strategy: The strategy for selling at The Cheeezy Pizza is quite simple. First, we create a way to let our company be known of its whereabouts, its purpose, and guarantee the satisfaction that we are willing to offer the customers. Second, offer the customer a quality product and service at a low price. Third, make sure that product (pizza) is delivered quickly. Last but not the least, the employees must work to create customer loyalty.

Retail Atmosphere: Decoration Layout Tiny buckets of colorful plastic flowers hanging from the ceiling Layout The employees will be located at front door, behind counter Tables along the glass windows Playground located outside, surrounded with a fence

Retail Atmosphere: Furnishing- Concrete building, wooden furniture Scent- The aroma of the pizza Signage- The Cheeezy Pizza Color- Turquoise Music- songs that will keep the employees moving and customers enjoying.

Market Analysis: Location provides Diverse customers (many with jobs and families with high enough income) Competition Perfect areas for advertising People are everywhere that it would be impossible for them to miss our ads and notices.