A Walk Through Engagement +

2 ©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley Who we are Ant’s Eye View – Steve Director of Social Business Strategy Ant’s Eye View is a strategic management consulting firm helping the Fortune 500 fully engage with their customers and employees. We work with large brands that you’ve heard of: Cisco, AT&T, KPMG, Dell, Jim Beam, Google. We partner with Badgeville. BigDoor – Carrie Vice President of Marketing BigDoor Powers Gamified Rewards Programs That Help Websites Increase User Engagement and Loyalty. We work with all sizes of online web publishers from blog sites to Dell, Major League Baseball, Nickelodeon, Wetpaint and more.

3 ©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley Lots of activity…

Online Sales Customer Service Comms PR & HR Comms PR & HR Product Group Product Group Marketing Services Solutions Services Solutions QUALITY DEMAND CREDIBILITY CONVERSION CLOSE RATE RESOLUTION REPUTATION Ideation 5 Star Reviews Staff Reviews Expertise Early Warning Field Incidents Awareness Message Reach Product Buzz Trusted Expertise Demand Leads Awareness Message Reach Thought Leadership Blogs Customer Stories Rating & Reviews Sharing Syndication Community Answers Co-Browsing Blogs Thought Leadership Customer Stories Co-Browsing Collaboration Listening Outreach Support Widgets Command Advocacy Influencers Blogs Rich Media Outreach Thought Leadership Corporate Reputation Products Marketing Services …equals lots of value…

©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley 5 aa Your Customers Your Employees 54 % Are Inactive in Loyalty Programs 69 % Don’t Use Your Online Communities Static Sources: Gartner, Neochange, Forrester and Colloquy Photo: Eurleif Only 50 % Adopt Your Enterprise Software 88 % Don’t Use Your Social Software Poor Adoption …but only if people participate

©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley 6 Engage En*gage"\, v. 1. To attract and hold the attention of; engross. 2. To gain for service; to bring in as associate or aid; to enlist; as, to engage friends to aid in a cause. 3. To gain over; to win and attach; to attract and hold.. 4. To draw into; involve: engage a shy person in conversation. What is “engagement” anyway?

©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley 7 Task completion

8 ©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley Surprise and delight

9 ©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley Social sharing

10 ©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley Gamification is a modern business strategy that uses proven techniques from social gaming to measure and influence behavior. Done right, gamification combines… Game mechanics Missions Tracks Awards Social networking Social media Reputation management Behavioral analytics …to drive the increasing participation of customers and employees in valued activities, deepening engagement and building loyalty. Enter gamification

11 ©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley Social-driven marketing Value-add products/services, supported by campaigns and consistent social interaction, yield sustained relationships, helping to inspire loyalty and advocacy. Key Interest Platform / service Campaign size Social media base From push to pull to always on Traditional marketing Cyclical campaigns and press announcements yield transactional relationships. Key Interest Campaign size Year 1Year 2Year 3Year 1Year 2Year 3

13 ©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley Gamify for speed, impact and scale Customers Employees Drive participation in training Increase employee collaboration Reward loyalty through promotions Identify and engage brand advocates Improve performance through competition Increase participation on website

©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley 14 Next generation analytics

15 ©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley Why current social analytics are limited What gamification adds to the analytics picture and enables companies to take engagement to another level Measuring what matters

16 ©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley Tracking behavior, not just activity

17 ©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley Actionable analytics

©2012 Proprietary + Confidential | antseyeview.com | Austin + Seattle + Silicon Valley 18 Consolidation of analytics Holistic view of campaigns Data-driven relevancy Consume and respond to data in real-time Construct games to drive research Gamifying surveys and focus groups Creating games to gather specific insights What it means for you

Questions?