Alumni and Constituent Engagement July – June 30, 2013 UC San Diego

As part of UC San Diego’s External Affairs team, Alumni and Constituent Engagement (ACE) creatively engages the Triton Family of alumni, students, parents and friends in order to advance their leadership, advocacy, service and philanthropy to UC San Diego.

As a valued resource and strategic partner, ACE programs and services deliver unique experiences that inspire and engage our Triton Family, and through active fundraising, generate nearly $20 Million annually in private support. Our constituency-based model focuses on donor-centric fundraising, creative engagement programs and services, local and regional outreach, and student philanthropy.

We serve the Triton Family, those who wish to remain on the forefront of personal, intellectual and professional pursuits. We serve this community Triton Family by fostering affinity and enriching lives so that our Triton Family – and UC San Diego – always remain world class.

Increase the engagement of our Triton Family in programs and experiences Outreach to alumni, parents and friends in key global regions Raise private support for undergraduate scholarships, student life, and select initiatives Build a sustainable institutional pipeline through annual giving and Chancellor's Associates Positively influence our Triton Family’s engagement and participation through publications, annual reports, virtual assets and creative marketing channels

Programs, Outreach and Engagement Alumni Programs and University-wide Signature Programs Regional Outreach and Engagement Student Engagement and Philanthropic Development

Development and Donor Relations Student Affairs Development Annual Giving Chancellors Associates and Alumni Loyalty Societies

Marketing and Communications UC San Diego’s Magazine Constituent Communications Marketing and Creative Services

Operations and Services Human Resources and Talent Management Customer Service Data Analysis and Mining Services Business Process and Project Management Financial and Resource Administration Alumni Center Operation

Programs, Outreach and Engagement Create 15,000 high touch engagement experiences for our Triton Family Contribute 20% of 15,000 engagement goal through Regional Outreach and Alumni mobilize 400 volunteers Development and Donor Relations Raise $4M for Scholarships and Student Life Initiatives Generate $15M in Annual Giving (gifts <=$25K), achieve 60% donor retention rate Generate $750K in Chancellor’s Associates, achieve 75% donor retention rate Increase alumni donors by 15%, reach 10% Participation Rate Increase student philanthropy by 25%, reach 15% participation rate

Launch an exciting and bold undergraduate scholarship fundraising campaign Develop and implement a comprehensive donor acquisition, campaign and retention strategy Re-imagine the 5K Leverage the power of signature events (within ACE, across EA and university-wide) Launch a Brand Ambassador program Target new donor/prospect segments and develop personalized retention and stewardship strategies (i.e., FY12 donors, 6k+ scholarship recipients, loyal faculty and staff, global ambassadors) Strengthen the ACE team and invest in talent development Launch an exciting e-magazine and re-imagine our e-assets