Getting the Message Across Jo Beacroft-Mitchell Giving and Resources Advisor

Aims for This Session Developing Key Messages Building Confidence Inspiring Creativity

Key Messages Are the three or four things that you want people to remember about your church. The same message whether they visit, read a leaflet, talk to a member or see a website.

Why Bother Build understanding Build community Make a little go a long way

Develop a Message Take a Step Back What do you do Why do you do it What would happen if you didn’t What can they do about it

Build a Toolkit A straightforward explanation Key messages and simple statistics Examples and Quotes Stories

Use It ! Using Key Messages means that every bit of communication works harder for you and ensures a consistent coherent understanding of who you are and what you stand for

Money Myths Secrecy Syndrome Oliver Twist Syndrome Quality Syndrome Maximum Syndrome Selfish Syndrome

Creative not Costly

A copy of the short film produced by is available on the website above. To play it in church you will need access to the internet, if you do not have internet in church you can obtain a copy of the film from Jo.