Marketing Tips without selling your first born…. Today’s format… Why is marketing expensive? Time vs Cost Low cost approach to advertising Editorial techniques.

Slides:

Advertisements

Similar presentations

NAHU Media Relations Award Criteria The Key for a Successful Media Campaign Presented by Kelly Loussedes Director of Public Affairs National Association.

Advertisements

©2010 Check Point Software Technologies Ltd. | [Unrestricted] For everyone Effective PR: the Power of Three Craig Coward Context Public Relations.

Investing in Social Media Sponsored by Seniors In Touch.

The Importance of Social Media. Some facts and statistics: Nearly 1 out of every 5 minutes online is spent on social media Facebook reached 1.11 billion.

Please feel free to tweet today’s tips! #BWCC

6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A

Digital Marketing Overview Tpugliese Adapted from Anton Koekemoer | April 2012.

How to gain traffic and exposure using LinkedIn. LinkedIn is first a networking tool. The principle of networking is to give without expecting something.

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

Marketing Communications Services Hayward, WI.

Reach – Engage – Convert - Analyze. To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company.

An Introduction to Public Relations

+ Social Media proposal Presented by- Social Club Media 18 th July.

WRITING FOR PR. POP QUIZ Tell me what you know about what a brand is…

Making the Most of Your Website A Guide for Business Coaches.

Business Marketing Without Spending Money. Most marketing doesn’t work Most marketing is expensive There are hundreds of free marketing tools and techniques.

"How to build up a database and launch a successful practice in Aesthetic Medicine". Belinda Orgo.

Leanne Bolan Marketing Executive at Jordans Solicitors Graduated 2012: Journalism 2:1 Job Description: Since July 2013 I have been a full-time Marketing.

21 Ways to Make the Most of Your Website A Guide for Successful Businesses.

Social Networking. Goals Brief overview on why social media use is… useful How to build your social media strategy Quick tools and tips for using Facebook,

A Case Study in Success Online How to generate revenue through content marketing.

The New Look More contemporary Cleaner

OVERVIEW OF AND WORKING WITH THE PR TEAM Beverley Jenkins.

Welcome everyone! Our presentation today is: Getting the word out about #ALW2015 Presenter: Adam Sawell Session time: 1.00 pm AEDT (Eastern Daylight Savings.

Social Media Webinar September 17, 2013 Panelists: Sarah Mickelson, Rapoza Associates Ayrianne Parks, Rapoza Associates Bailey Richards, Housing Development.

Creating an Online Professional Presence Using Social Media.

Marketing 101 By Diane Adams Taylor. Writing a book My inspiration point comes from creating a title first. I develop my complete story in my head including:

Belgische Stottervereniging (Belgian Stuttering Association)

Using LinkedIn to Build Business Presented by: Mandy Boyle SEO Manager.

PR and Marketing The University of Edinburgh 31 October 2012.

Developing A Social Media Strategy Around LinkedIn by Chris Raulf.

Knowing Your Facebook From Your Flickr Dan O’ Neill – -

S OCIAL M EDIA FOR THE T RANSPORTATION P ROFESSIONAL A RKANSAS T RANSIT A SSOCIATION.

January 28, Thrivent Builds Homes Make News with Thrivent Builds!

Social Media for Writers Presentation to Dorset Writers Network 10 th January 2015.

Marketing Tips that don’t cost the earth. Today’s format… Why is marketing expensive? Time vs Cost Editorial techniques Digital techniques Face to face.

Successful Social Media means Being Social View the article media/social-media-its-high- maintenance

Link building or “Off Page SEO” is more important than on page SEO. Google puts a lot of ranking weight on incoming links to your website. Links to your.

Using media for advocacy Mainstream media. Media Radio Television Newspapers Magazines Internet.

NAHU Media Relations Award Criteria “The Key for a Successful Media Campaign” Presented by Kelly Loussedes Vice President of Public Relations National.

TalkisCheep.com 2011 Media Kit Prepared by Africa Hannibal, Founder & CEO “The First Location Based Coupon & Loyalty Reward Social Network ”

MARKETING AND BRAND MANAGEMENT GETTING YOUR MESSAGE ACROSS.

Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.

Your Marketing Voice “How to Manage Your Social Media”

Working with the media Promoting foster care and creating change.

Social media Dal Cheema - Nexia International. Social media how do you define social media? what are the main tools you use?

National Property Law Conference Solicitors fight back.

Public Relations & Social Media

Social Media Policies and Evaluation Tools. We can acquire a sense of who makes up our community We can gain more direct information about what people.

Digital Marketing Strategy Fantastic Oceans Goal is to improve brand awareness and generate fundraising via the digital platforms - Facebook, Twitter,

Promoting an Academy to the Media, Parents, Students and Others.

“How To Score Tens of Thousands of Dollars Worth Of Publicity… FREE!” And turn that exposure into money! Free Offline Publicity.

HPR 322 Chapter 10.  Spectator events (sports, concerts, movies)  Special events (fairs, festivals)  Participant events (games, activities)  Ongoing.

The Marketing Playbook for API & SDK Adoption Kate Pietrelli.

Content Marketing in Travel Industry. Today’s Workshop 1.What is Content Marketing 2.Steps to Creating Your Strategy 3.Generating Content Ideas 4.Working.

Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)

The Digital World: Social Media, e-newsletters and Partner Gardens – Ian Reynolds, Digital Marketing.

Menu. Finance & Governance Engaging with your Community Leadership & Management Funding Marketing & Communications SWOT Analysis Click on a subject to.

CLUB MANAGEMENT. Marketing and Communications The power of communication in communities.

Public Relations & Social Media. Public Relations What is.

Agenda 1 What is Digital Marketing? 2 Why People Are Going Online? 4 What Does Digital Marketing Consists of? 7 Digital Marketing Measurement 3 Benefits.

Marketing on a Budget.

Aberdeen Networking Event Workshop

Ellie MacDonald MacComms Leeds Business Week 2016: PR for beginners

Marketing nsp products

Market the Small Business

The 5th Self-Publishing Conference

Social Media Marketing Strategy Template

Public relations.

Social Media Marketing Strategy Template

Presentation transcript:

Marketing Tips without selling your first born…

Today’s format… Why is marketing expensive? Time vs Cost Low cost approach to advertising Editorial techniques Digital techniques Face to face techniques GROOVY TOOLS

Why is marketing so expensive? Specialist tools cost a lot of money High expectations There’s no such thing as a five minute job There’s often a value put on ‘reach’ e.g advertising circulations/eyeballs/footfall

Time versus cost Money hungry Exhibitions Advertising Sponsorship Direct mail Websites Time hungry Social media Blogging Networking Face to face techniques

Low cost advertising Play the ‘deals game’ Parish magazines Inserts - publisher Inserts - newsagents Newsagents windows Supermarket notice boards Church and community noticeboards Targeted leaflet distribution

Know the press in your sector Every industry has its own trade press Read by everyone in that sector Influential and powerful Possible to get coverage without having hot news

Media Hooks There are 5 media hooks guaranteed to get coverage in any national newspaper or broadcast media…

How does that help you? Change –What has changed? If nothing – there’s no story People –People make a story come alive – case studies, testimonials etc. Conflict –Two schools of thought fighting – e.g. energy debate, law suit stories, bucking the trend

Overview of ways to get coverage News Features Letters page Profile articles Opinion article Press events Exhibitions and trade shows Statistics and surveys Blogs Piggy backing Story pitching Competitions Reviews Stunts Social media Building relationships with journalists

Press releases The first step for press relations Reasons for sending a release… New order win New product or service Something has changed in your organisation »Investment, new senior staff Partnership agreements Financial results Quirky human interest stories »Charity involvement, the ‘British eccentric’

Industry specific Part of a wider issue in your industry Press releases Use relevant quotes, statistics and pictures

Oxley’s Health Spa, Ambleside

Opinion articles Coverage without news Controversial comment is always welcome Pick ‘ hot topics ’

Profile Pieces Great when you have no news ‘Pitch’ when you are in the middle of a positive trading period Look for an unusual angle

Features

Stunt examples…

Face to face techniques Networking clubs Speaking engagements Visiting trade shows Attending conferences Share trade stand space Referral networks Buzz marketing Mentoring schemes Volunteering

Digital techniques Facebook Twitter Linked-in Pinterest Google + Instagram Flickr YouTube Blogging Tumblr MailChimp –Campaign Monitor –MadMimi –Constant Contact List building PayPerClick Social Media ads

CASE STUDY DARREN HARRIS - THERAPIST

Kendal based therapy business Website – using Squarespace.com Networking group – BNI Leaflet display in ‘targeted’ outlets Articles in Trail Magazine (expert Q&A) Head For The Hills event (free speech in return for free stand) Cards via moo.com Formal referral network “Massage miles’ Skills exchange Industry involvement Volunteer ‘Transplant Games’ Happy clients

Cool tools Squarespace.com VCita web contact tools Crazyegg.com Portent.com (content generator) IFTTT.com Deathtotheistockphot o.com Morguefiles.com Flickr – creative commons license Speakpipe Flipsnack (snack widgets) Moo.com Surveymonkey.com

DOWNLOAD SLIDES /DOWNLOADS