Top Programs for Women Carol Preisinger Director of Instruction, Kiawah Island Club

Woman and Golf Study Source: The Golf Digest Companies’ Research Resource Center and Roper ASW A groundbreaking, two-phase, segmentation study that provides a holistic view of the woman golfer as a consumer. A comprehensive portrait of women golfers’ attitudes, habits, demographics and lifestyles. Segments the women’s market into 4 distinct clusters….

The 4 Clusters Testing the Waters – Newcomers to golf, 60 % playing for 4 years or less, many in this segment have money and time constraints, a majority plan to play more in the next 12 months. HHI of $87,900. The Next Generation – Younger, affluent females golfers relatively new to the game. Played 14 times last year, 2/3rds plan to play more in the next 12 months. They label themselves as spenders not savers (if they see something they like, they do not worry about the price). HHI of $134,200, with the largest portion of women working (81%). Country Club Elite – Play on average 55 times a year, majority are country club members. Planned spending on golf next year is nearly double the average. Members of this group also report taking more vacations, for longer periods of time. HHI $141,500. Living to Play – The older group that have been playing for a long time, 64 times / year. Most apt to consider golf as their favorite sport. Although they have the lowest HHI ($79,800) of the 4 groups, their spending on equipment, apparel and golf travel far exceeds the average.

Testing Waters NextGenerationCountry Club Elite Living to Play Age College66%80%64%39% HHI$87,900$134,200$141,500$79,800 Kids in HH 24%26%9%8% Experience 60% 4 yrs/less 53% 4 yrs/less 39% 15yrs/more 40% 15 yrs/more Rounds played Last 12 months CC Members 13%17%67%50%

Let’s not forget the female junior market! The Female Junior Golf Market has Grown from 13.9% in 2000…to 26.6% in 2003… 82% of all High Schools offer girls a competitive golf experience… Women’s College golf programs have grown from 288 teams /1995 to 438 teams /2004. Source: NGF, Harris Interactive/Golf Digest/ NCAA 2004

All studies show that explosive growth lies with WOMEN, if we welcome them. All studies show that explosive growth lies with WOMEN, if we welcome them. Nearly 50% of 7.7 million prime-target former golfers who say they want back in the game are WOMEN. Nearly 50% of 7.7 million prime-target former golfers who say they want back in the game are WOMEN. 63% of Link Up 2 Golf participants are 63% of Link Up 2 Golf participants areWOMEN…

So, how do you: - Find - Attract - and Keep Women golfers?

Oh where, oh where, can these new golfers be?... Local Companies and Corporations Local Companies and Corporations Chamber of Commerce Chamber of Commerce Convention and Visitors Bureau Convention and Visitors Bureau Law and Accounting Firms Law and Accounting Firms Civic Organizations Civic Organizations Church and Charitable Organizations Church and Charitable Organizations Hospitals and Schools Hospitals and Schools AARP / Senior Centers AARP / Senior Centers City/State/Local Government Offices City/State/Local Government Offices Girls Scouts/Junior League Girls Scouts/Junior League