UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE, GIURISPRUDENZA, INGEGNERIA, ECONOMIA CORSO DI LAUREA MAGISTRALE INTERFACOLTÀ IN COMUNICAZIONE PROFESSIONALE E MULTIMEDIALITÀ MOBILE WEBSITE VS MOBILE APP : STRATEGIE DI PROGETTO E SCENARI APPLICATIVI Relatore: Prof. Marco Porta Correlatore: Prof. Massimo Cellario Tesi di Laurea di Eleonora Campi Anno Accademico 2011/2012
THE MOBILE WORLD John Urry, The New Mobilities Paradigm: mobile communication technologies have enabled the proliferation of connections at a distance, which are crucial for social life The social is made up of a set of intense relations between individuals in close physical proximity Mobile computing means accessing data without constraints on the physical location or on the equipment involved HOMO MOBILIS
MOBILE DEVICES Features: personal always avaliable immediacy of use always connected customisation interaction location
VARIETY OF MOBILE DEVICES Smartphone Tablet Navigation systemMedia playerPlay station E-book readerPortable PC
THE HISTORY History : Brick Era CandyBar Era Feature Phone Era Smartphone Era Touch Era Smartphones’ features: organization of personal activity functions of PC media functions telecommunication functions Internet services GPS software Wireless or Bluetooth connectivity
THE MOBILE ECOSYSTEM Operators manage their networks Application frameworks are used to create applications Operating systems are between the platform and applications Platforms are: licensed proprietary open
MOBILE OPERATING SYSTEMS A mobile operating system, also referred to as mobile OS, is the operating system that operates a smartphone, tablet or other digital mobile devices Modern mobile OSs add to the features of a personal computer’s operating system the capability to work with touchscreens, Bluetooth, WiFi, GPS, video camera, voice recorder, music player, … Standard parts are: kernel file system virtual memory scheduler user interface Mobile OSs are: Symbian OS Android Os iOs Windows Phone
SYMBIAN OS WINDOWS PHONE
ANDROID OS iOS
THE MOBILE WEB… The mobile web refers to the access to the World Wide Web, that is the use of browser-based internet services from a mobile device connected to a mobile network or other wireless networks Features: smaller view more suitable for fast contents geolocalized a Consortium takes care of the standardization large development
…THE MOBILE WEB Mobile web 2.0: geolocalization offline navigation social networking activity contextual advertising on-demand streaming video touch and multitouch HTML5, CSS3, Javascript Dedicated website Derived website PC desktop website Mobile websites can be: Derived: PC version adapted to mobile Dedicated: specially designed for mobile
APPLICATIONS An application is a computer program designed to help people perform an activity. Depending on the activity, it can manipulate text, numbers, graphics Two ideal requirements for apps: adaptability portability Three types of apps: web apps native apps hybrid apps Apps: applications for mobile devices
WEB APPS OR NATIVE APPS? A web application or webapp: is avaliable through a web browser it can be used by all devices that can access the web Features: interoperability and vendor independence streamlined maintenance based on open web standards faster development languages: HTML5, CSS, Javascript Features: performance distribution and market visibility streamlined support full access to GPS, camera, etc. app data stored locally languages: C, C ++, Objective-C, Java A native application: is specifically designed to be run on a mobile device is developed for specific devices
HYBRID APPS The hybrid model is introduced to solve the limitations of the two models above, in response to the requirements of portability and adaptability Ability to access the functions of the device No need to write specific code for each device/platform Some software tools are designed to create hybrid apps: Phonegap Titanium mobile Sencha Touch
CASE STUDIES What is better? Mobile website or mobile app? I have considered four apps. The purpose of the analysis is to figure out which of the two alternatives offers better functionalities
GOOGLE MAPS mobile website mobile appThe Maps app has more functions and related apps: Navigator Google Earth Offline maps Google Local 3d The mobile site has a simpler interface The mobile site’s basic functions are easy to use The app is more suitable complex operations The app is more integrated with the device
YouTube mobile website mobile appThe YouTube app offers: channel management possibility to record videos with the integrated camera There are not substantial differences The interface changes slightly For watching videos, both possibilities are good For managing your own channel, the app is better
FACEBOOK mobile website mobile app There are not substantial differences The interface changes slightly FB developers are focusing more on the mobile site because it is cross-platform For the chat feature, the app is the best solution The Facebook app offers: chat possibility to take and upload photos with the integrated camera
EBAY mobile website mobile app The mobile site is very similar to the app Differences are minimal A buyer can use both versions A vendor may prefer the app because of the the camera use The eBay app offers: possibility to use the integrated camera acoustic signal for any news
IN CONCLUSION… Surveys have shown that users prefer apps because they are: more convenient faster easier to browse better from the user experience point of view easier to buy
…IN CONCLUSION Mobile web apps are not integrated in the devices but they are cross platform Apps are not cross-platforms Mobile apps must be accessed through the web browser Apps are of immediate use because an icon is on the screen
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