“The entrepreneurial university: practice” George Constantinou & Soizic Tsin

From Idea to concept: Thought process Overview Background CUE background From Idea to concept: Thought process Serious Games Studio: Your idea our expertise Distilling the entrepreneurial spirit Case Study 1: App Competition “PASS” Case study 2 : NHS Healthcare Distilling the entrepreneurial spirit. Fostering ideas and innovation. Idea generation and development.   Identifying a need within a business or organisation. Solutions to address the need, solve the issue. Case Study 1 : NHS Healthcare: Health Visiting & Liverpool Women’s Hospital Junior Doctors App How do we deliver the intervention? Run through of process and important stages. Flow chart, Thought process, Case Study 2: App Competition Case studies: PASS, Maternity training, Louise Wallace, Ricardo Costa Cooking for Sport

Background ‘2013 Modern University of the Year’ ‘Coventry University has made another leap up the league tables with a rise of 13 places’ ‘2013 Modern University of the Year’ The National Student Survey 2013, published today, sees Coventry climb into the top two of modern universities in the whole of the UK for student satisfaction, and retain its position as a leading Midlands institution. Distilling the entrepreneurial spirit. Fostering ideas and innovation. Idea generation and development.   Identifying a need within a business or organisation. Solutions to address the need, solve the issue. Case Study 1 : NHS Healthcare: Health Visiting & Liverpool Women’s Hospital Junior Doctors App How do we deliver the intervention? Run through of process and important stages. Flow chart, Thought process, Case Study 2: App Competition Case studies: PASS, Maternity training, Louise Wallace, Ricardo Costa Cooking for Sport

Coventry University Enterprises Ltd: Background Introduction Wholly owned subsidiary of Coventry University, incorporated in July 1989. The Company’s principal activities consist of: Delivery of funded projects on behalf of predominantly public sector partners; Exploitation of the company’s intellectual property into private sector market opportunities Development and management of the company’s property assets at the technology park; Support to the University’s applied research agenda through the establishment and support of applied research institutes on the park Generating an annual turnover of £14m.

Coventry University Group Technology Park Conference Centre Teaching Schools and Faculties Research Institutes and Grand Challenges CU London Campus CU College CPU BDM’s BDSO CDS - Economic Development Projects FutureWorks FutureLets

Health Design Technology Institute And.... Serious Games Institute HDTI’s activities bring together businesses, healthcare practitioners, academics and end users to focus on four key integrated areas: The design and validation of products and services required for improved healthcare in the community Research with practitioners and industry Training of community-based healthcare professionals, carers and self-managing patients The delivery of new multidisciplinary courses in design and healthcare

CUE Ltd – Specialist Institutes Commercial Consultancy Business Support Applied Research Teaching CUE University Design Workshops Simulated Environments Home, workplace Usability Facilities & Observation Rooms Individual assessment – focus groups, product interaction Seminar Rooms Applied Research Offices Health, Design, Engineering/Technology Field Trial Management Centre Supporting external field trials (further to simulated environments) Pre-Incubation/Start-Up Units Individual offices for new businesses HDTI IMPROVING Healthcare in the community Assisted living for the less able – assisting SME’s to design test and market products – 3d modelling, rapid prototyping

From Idea to concept Introduction The institute model Researchers Business Support Team Entrepreneurs

From Idea to concept Introduction Addressing Challenge and make it opportunity HDTI - health and design technology institute Challenge: Aging population Need: support assisting living Market demand Finding solution to respond to this Make it a commercial success

From Idea to concept Introduction Working with the UK design council

From Idea to concept Introduction What are the techniques we use? Market research Feasibility study User driven innovation Proof of concept Prototyping Usability study Investments?

Model of generic Stage-Gate® process used by large companies Stage gates is a trade mark owned by Robert G Cooper and the Product Development Institute Inc.

From Idea to concept Introduction Done Creative Thinking Design Making Stuff Happen

Serious Games Institute “An international centre of excellence for the application of video games, virtual worlds and associated technology to serious social and economic issues” An international centre of excellence for the application of video games, virtual worlds and associated technology to serious social and economic issues. The SGI’s aim is to establish Coventry University as the World Leader with regard to the development, deployment and delivery of Serious Games, Mobile Applications and Virtual World Technologies. The Institute provides a close interface between high-level applied academic research at Coventry University and leading edge technology companies in the field of game-based learning. The SGI will have a particular focus on 3D collaborative multi-user environments and other games development platforms which can be harnessed for non-entertainment purposes. Serious Games Institute

Serious Games Studio & Touch Digital : Your idea our expertise Introduction Serious Games Studio & Touch Digital : Your idea our expertise By 2015 these 2 projects will deliver: 510 regional SME’s will have received a business assist 50 new products taken to the digital media market 75 new jobs created or safeguarded in the region Video https://www.youtube.com/watch?v=J-ttm1KQYTE

Distilling the entrepreneurial spirit Background Case Study 1: App Competition Cooking for Sport & P.A.S.S. Case study 2 : NHS Healthcare Apps Liverpool Women’s Hospital, UK Birmingham Health Visiting Service, UK Background

Background App Competition “Coventry University in collaboration with the Serious Games Institute is offering 3 grants of £5,000 each for staff and students “ The ideas are your own They are not related to teaching and learning Copyright which you intend to use is free to use (we can’t pay for licenses for copyright material to be included in the apps). The apps must have a commercial use, not free to download, and be supported by expected download figures. App Competition

Past Winner of the CU App Competition Case Study 1 : Cooking For Sport – Dr Ricardo Costa Background Identify need Solution meets market demand Commercialise product Past Winner of the CU App Competition

Background P.A.S.S. Case Study 1 : Portable Ambient Sound System Identify need Solution meets market demand Commercialise product P.A.S.S.

Background Case Study 2 : LWH Guide Identify need Solution meets market demand Commercialise product Liverpool Women’s Hospital

Case Study 2 : Health Visiting Identify need Solution meets market demand Commercialise product Birmingham Health Visiting Service

Background Thank you for your attention  Any Questions? George Constantinou Email: georgec@cad.coventry.ac.uk Soizic Tsin Email: stsin@cad.coventry.ac.uk georgec@cad.coventry