Mark Barragry Janet Feeney Anne Woods Chiang Mai 14 November 2012

2 What We’ll Look At Today Our Partnership Objectives Achievements JBI on Ovid Sales Methodology Walkthrough Marketing Overview Ovid’s Approach to Marketing Roll-out

3 Publishing Partnership Update Objectives and Achievements

4 Partnering to Support JBI’s Mission  Delivering improvement in patient outcomes through the wider adoption of evidence-based methodologies in clinical and educational contexts  Continued recognition of JBI’s leadership in EBP and growth of its position, reputation, and influence  Continued recognition of the high quality of the Collaboration’s output  Revenue growth to support JBI’s activities on behalf of its membership and medicine in general

5 5  Maximizes JBI’s reach and influence in healthcare  Delivers evidence-based resources into the hands of health care professionals around the globe  Allows JBI to focus on its core activities  Supports JBI’s mission to educate health care professionals on how to utilize evidence-based, best practice information to improve patient outcomes Our Partnership…

6 Running Up to Ovid Launch  Prepare the market for the launch of JBI resources on Ovid  Ensure market knowledge of the partnership between JBI and WK  Communicate clearly about what JBI Members and others can expect to see from our partnership  Communicate clearly to prospective customers of JBI on Ovid what they can expect  Reinforce users’ perception of the quality of JBI resources  Protect continuity of JBI Membership  Position JBI and WK to pick up users of JBI resources on ProQuest  Put Ovid and LWW in the market with JBI-based resources ahead of the main launch

7 LWW to publish IJEBH ShopJBI WK responsible for membership renewals WK hosting of JBI COnNECT+ JBI Content and Tools on Ovid Synthesis Science Book Series Evidence Based Practice Network JBI Webinars Achievements

8 8  Combining JBI’s support with Ovid’s customer service tradition  Preserving the integrity and value of JBI’s training and implementation teams  Ovid’s 24 x 7 “Follow-the-Sun” Support  Regional Service centers in the US, Europe and Asia/Pac provide technical and implementation services, customer service  Centers of Excellence in Boston, London and Sydney provide round the clock coverage with regional support offices in Tokyo, Beijing, Berlin, Paris, and Stockholm  Support & training capabilities in 20 languages including English, Spanish, French, German, Italian, Dutch, Portuguese, Finnish, Swedish, Norwegian, Russian, Chinese and Japanese Supporting JBI Membership

9 Publishing Partnership Update Ovid’s JBI Sales Methodology

10 Opportunity Segmentation  We are targeting individual segments of Ovid’s customer account base  Each segment requires differentiated marketing and sales messaging to focus on specific information needs, holdings and institutional profiles

11 Sales - Who Needs JBI? Customer Hospitals and clinics Who also delivers care? Elder care Hospices Mental health Aid agencies Who educates clinicians? Teaching hospitals Nursing schools Colleges

12 Making The Approach – Who To Target? Customer Who are the decision- makers? Who are the influencers? Who has the budget? Who else has funding? Are there special funding programs? What do neighboring institutions buy?

13 Multiple Sales Approaches Librarian Supports clinical needs across the institution Has major decision making authority May be removed from needs of end- users Instructor Supports students’ resource needs Has influence on institutional spend May have separate resource budget CNO/CMO Supports clinicians’ information needs o Increasingly influential May have separate resource budget Health Care Professional Supports personal learning via society membership, sub- scription or CPD Limited budget and influence

14 Role: Chief Nursing Officer/Director of Nursing Where I Work: Hospital with Over 250 beds Who I Report To: Chief Executive Officer Who Reports to Me: All Nursing Service Employees Background: Masters Degree in Nursing/Administration Current RN Licensure 10 years experience in nursing management at administrative level with demonstrated leadership and management skills.

15 My Main Job Functions  I organize, assess, implement, and maintain a nursing service that will meet the requirements of the accrediting agency, Federal and State agencies, the healthcare institution and the professional community.  Direct all Nursing Service Employees.  Participate with the CEO, the hospital board, management, and medical staff in developing the hospital's mission, strategic plans, operational plans and policies.  Coordinate ancillary services in their roles to interface in patient care.  Collaborate with Finance and other departments to achieve institutional financial goals.  Carry out the leadership responsibilities for other Departments as determined by the CEO.

16 My Goals for Evidence-Based Practice Top Goals Include: 1.Implement evidence-based practice within the healthcare organization to improve practice, patient outcomes, and patient safety 2.Provide quality care in a cost effective manner across the healthcare organization 3.Be able to audit/evaluate/ adjust quality improvement programs and outcome related activities 4.Educate the staff on EBP principles including critically appraising the evidence and systematic reviews 5.Comply with requirements from accreditation, federal and state bodies including The Joint Commission, American Nurses Credentialing Center, and the State

17 Questions to Ask 1.Do you currently implement EBP? 2.Do you have a policy manual – customized for your institution? How often do you audit your policies? 3.Does your staff conduct quality improvement projects and outcome studies? How often? Do they have access to the most relevant, current evidence-based information? 4.Do you currently meet the current accreditation standards recently updated with performance and patient safety guidelines? 5.Have you acquired Magnet® status – showing improved outcomes and clinical practice based on current evidence 6.What else do you want to achieve with by implementing evidence-based practice?

18 Pitching the Content  Joanna Briggs Institute EBP Database – Complete Database –Evidence Summaries - Literature reviews that summarize existing international literature on common healthcare interventions and activities –Evidence Based Recommended Practices - Database of procedures, based on the best evidence, that describe and/or recommend practice on various clinical topics –Best Practice Information Sheets - Series of information guideline sheets produced specifically for practicing health professionals –Systematic Reviews - Collection of comprehensive systematic reviews of international research literature completed by trained JBI reviewers –Consumer Information Sheets - Standardized summaries, designed just for consumers of healthcare (patients, clients, and care providers) –Systematic Review Protocols - Developed by the Collaborating Centers and groups of the Institute and are made available when accepted after a peer review process. –Technical Reports - Complementary publication to document all aspects of the development of Best Practice Information Sheets.

19 Adding More Value with EBP Tools Audit & Evaluate your EBP Conduct Systematic Reviews & Critical Appraisal Create a manual & inform clients

20 Why Should I Invest?  Develop/Audit Policies and Procedures  Evidence-rich content & tools  Summarized research; easy to understand and distribute  Develop staff’s critical appraisal skills  Maintain patient safety and achieve better patient outcomes

21 Other Sales Targets

22 Other Sales Targets

23 Publishing Partnership Update JBI on Ovid Walkthrough Publishing Partnership Update JBI on Ovid Walkthrough

24 Selecting JBI

25 Basic Search

26 Search Results

27 Ovid Platform Integration

28 Systematic Review

29 Evidence Summary

30 Best Practice Information Sheet

31 Recommended Practice

32 Consumer Pamphlet

33 Protocol

34 Protocol

35 JBI Tools on Ovid

Questions? Comments?