Darbą padarė 1d klasės mokinys Rokas Labašauskas COMPANY ‚,AUDIMAS‘‘

Audimas is the largest sportswear manufacturer and one of the market leaders in the development, design and manufacture of sports and active lifestyle apparel in the Baltic States. WHAT IS IT?

Joint-stock company "Audimas" was established in 1931 in Kaunas (Lithuania) and opened its own manufacturing facilities, producing sportswear. In 1991, after the re-establishment of Lithuania's independence, the company started it's new period of business and development. HISTORY The first logo of „audimas‘‘ brand

Audimas is a joint stock company ("AB") and almost 90% of its shares belong to the three key shareholders. It is one of the largest companies by revenue in Lithuania. DEVELOPMENT

Audimas exports its products to Western Europe (Germany, Poland, Finland), Eastern Europe (Russian Federation), Middle East (United Arab Emirates) and Baltic States (Latvia, Estonia). 80% of the company's products are exported to European Union countries. EXPORT

n 1998, Audimas manufactured sportswear suit "UNO" was awarded with the "Lithuanian Product of the Year" title by the Lithuanian Confederation of Industrialists – 2004: Audimas has been awarded with the "Successfully Working Company" prize by the Lithuanian Confederation of Industrialists for the modernization of production, improving working conditions and expanding the range of products and markets. In 2001, Audimas was awarded with award of the best IKEA supplier in the Baltic states. In 2001, 2003 and 2004 the company won the "Lithuanian Exporter of the Year" title by the Lithuanian Confederation of Industrialists. In 2003, Audimas manufactured sportswear suit "Athens 2004" was chosen as the best "Lithuanian Product of the Year". In 2004, Audimas sports apparel with ginseng finish (decoration) was awarded with the "Lithuanian Product of the Year" title and silver medal by the Lithuanian Confederation of Industrialists. In 2004, Audimas CEO Ona Balžekienė was named as the laureate of "Lithuanian Business Hall of Fame" (awarded by Lithuania Junior Achievement). In 2005, the company was awarded with the "Mercury" prize for the successful business development in Latvia by the Lithuanian Chamber of Commerce in Latvia. In 2006, Audimas manufactured sportswear suit "Torino 2006" was awarded with the "Lithuanian Product of the Year" title by the Lithuanian Confederation of Industrialists. In 2012, the company was awarded with Lithuanian design prize "Good Design" for the official Lithuania national Olympic team wear in London Olympic Games. AWARDS

The company produces sports and active lifestyle wear for women and men. Audimas manufactures the following products: tops (shirts, t-shirts, polo shirts), outerwear (jackets, pants, blouses, tunics, skirts, dresses, coats, jackets, overalls), swimsuits, cycling jerseys and sports clothing (basketball wear), undergarments (lingerie, bras, panties, socks). In addition, the company produces headgear (hats, kerchiefs), accessories (bracelets, belts, gloves, scarves), towels and backpacks. PRODUCTS

In 2001, Audimas introduced its first TV commercial and the slogan "Freedom of Movement". In 2002, the company acquired rights to use Queen’s song "Spread Your Wings" and later produced its promotional clip with this song. In 2007, Audimas significally updated its brand logo. In 2013, the study showed that the brand "Audimas" was one of the Top 100 most favorable brand names (76th place) and one of the Top 50 most favorable Lithuanian brand names (38th place) in Lithuania. MARKETING

n 2008, Audimas opened its first e-shop with content provided in Lithuanian and English languages. In 2010, all company manufactured products were available in e-shop. In 2013, Audimas e-shop was redesigned and significantly upgraded. ONLINE SHOPPING

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