Click to edit Master title style LEGACY Understanding the foundation of the brand MODULE 1.

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Presentation transcript:

Click to edit Master title style LEGACY Understanding the foundation of the brand MODULE 1

Click to edit Master title style Who we are | In Ken’s Words | Awards & Accolades | History | Goals

Click to edit Master title style How will you transform American Express? Who we are | In Ken’s Words | Awards & Accolades | History | Goals you

Click to edit Master title style What will do for a living? CHIEF MARKETING OFFICER CHIEF FINANCIAL OFFICER DISTRICT SUPERVISOR CUSTOMER CARE REPRESENTATIVE you REGIONAL SALES MANAGER BENEFITS MANAGER VP–PROCUREMENT RISK MANAGEMENT ANALYST INFORMATION ARCHITECT HEAD OF ACCOUNTS SECURITY CHIEF PEOPLE OFFICER PRODUCT MANAGER SENIOR APPLICATION MANAGER SALES REPRESENTATIVE EXECUTIVE SECRETARY SOCIAL MEDIA MANAGER Who we are | In Ken’s Words | Awards & Accolades | History | Goals

Click to edit Master title style Be an of amazing careers. Be an leader. Who we are | In Ken’s Words | Awards & Accolades | History | Goals

Click to edit Master title style Will you love what you do? Who we are | In Ken’s Words | Awards & Accolades | History | Goals Employees’ Choice 50 Best Places to Work 2011

Click to edit Master title style Top 50 Companies for Diversity Diversity Inc, 2011 Best Places to Work for LGBT Equality Human Rights Campaign, Best Companies to Work For Working Mother Magazine, 2011 Best Companies for Multicultural Women Working Mother Magazine, Best Companies for Latinas to Work for in the U.S. LATINA Style, 2011 Will you bring your whole self to your work? Who we are | In Ken’s Words | Awards & Accolades | History | Goals

Click to edit Master title style Will you meet new challenges… Who we are | In Ken’s Words | Awards & Accolades | History | Goals and work with a purpose?

Click to edit Master title style Or help make history? -( now Membership Rewards ) 2010 Began our digital transformation 1850 Launched as an express mail business Who we are | In Ken’s Words | Awards & Accolades | History | Goals

Click to edit Master title style 1850 Launched as an express mail business 1991 Introduced Membership Miles -( now Membership Rewards ) 2010 Began our digital transformation 1958 Issued first credit card 1891 Entered the travel business Who we are | In Ken’s Words | Awards & Accolades | History | Goals

Click to edit Master title style 1891 Entered the travel business 1850 Launched as an express mail business 1991 Introduced Membership Miles -( now Membership Rewards ) 2010 Began our digital transformation 1958 Issued first credit card Who we are | In Ken’s Words | Awards & Accolades | History | Goals

Click to edit Master title style 1891 Entered the travel business 1850 Launched as an express mail business 2010 Began our digital transformation 1958 Issued first credit card 1991 Introduced Membership Miles ( now Membership Rewards ) Who we are | In Ken’s Words | Awards & Accolades | History | Goals

Click to edit Master title style 1891 Entered the travel business 1850 Launched as an express mail business 1991 Introduced Membership Miles ( now Membership Rewards ) 2010 Began our digital transformation 1958 Issued first credit card 2010 Began our digital transformation Who we are | In Ken’s Words | Awards & Accolades | History | Goals

Click to edit Master title style Who we are | In Ken’s Words | Awards & Accolades | History | Goals Will you reinvent the currency of the future?

Click to edit Master title style Who we are | In Ken’s Words | Awards & Accolades | History | Goals What will we do?

Click to edit Master title style Who we are | In Ken’s Words | Awards & Accolades | History | Goals So, what will you do for a living?