TreasuryDirect and SmartExchange are registered marks of the U.S. Department of the Treasury. Ready.Save.Grow. is a service mark of the U.S. Department.

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Presentation transcript:

TreasuryDirect and SmartExchange are registered marks of the U.S. Department of the Treasury. Ready.Save.Grow. is a service mark of the U.S. Department of the Treasury. Helping People Save for the Future – Today Affordable, Safe and Convenient Savings Options from the U.S. Department of the Treasury

Saving for the Future Americans know saving is important. But many find it difficult. o Roughly six in ten consider their personal financial situation to be only fair or poor (Pew, 2011). o Only 50% are satisfied with their financial net worth or savings (Gallup, 2011). o 45% are not confident that they will be able to save as much as they think they will need (EBRI, 2011) o 70% say they are behind schedule in planning and saving for retirement (EBRI, 2011)

Ready.Save.Grow. Campaign Ready.Save.Grow. a national public education and outreach program. Affordable, safe and convenient savings options from the Treasury Department can help break down barriers

Making Savings Easy Six simple, safe and convenient ways to save Treasury Bills Treasury Notes Treasury Inflation-Protected Securities (TIPS) Treasury Bonds EE Savings Bonds I Savings Bond

Changes to U.S. Savings Bonds Paper savings bonds are no longer available Savings bonds are not going away Digital savings bonds can still be purchased online, 24/7 at

What is TreasuryDirect? Secure, online system No fees Convenient way to purchase and manage Treasury securities online, 24/7

Helping People Save Three easy steps How-to guides Helpful saving resources to get started

Campaign Components 8 Partnerships Social Media Earned Media Materials Microsite

Digital Ready.Save.Grow. campaign microsite Campaign Twitter profile Facebook page (2012) 9

Partners 10

Partner Support 11 ASEC Partner Meeting Tweets Blogs Media engagement

Why Get Involved? Help more people save for the future and achieve their long-term goals. Educate people about Treasury savings options. Help savers transition to digital bonds.

How You Can Help 1.Brief your staff. 2.Spread the word. 3.Help with the transition to digital savings bonds. 4.Share materials. 5.Follow us on

Campaign Resources Campaign microsite Consumer collateral Partner toolkits Videos and how-to guides For more information:

Follow us on Contact me at