Communications Funding and Partnership Opportunities for QSSBs in USB’s FY13 August 28, 2012.

Slides:

Advertisements

Similar presentations

Students will discover the importance and elements used in developing a PROMOTION MIX to market sports businesses.

Advertisements

4.01 Targeted s. Considerations for Effective E- mail Marketing Content of message Content of message Recipients of message Recipients of message.

Conference Co-Marketing Tutorial. PROGRAM OVERVIEW You promote ISTE 2014 to your members We promote your organization to our attendees in your region.

Dine Out For No Kid Hungry September Team Training Guide & Planning Calendar.

CautPromotii.ro Meeting place for the consumers that seek good deals and the brands that advertise special offers. Concept introduction and advertising.

LSU AgCenter Internal Leadership Local Support Update May 14, 2013.

The Power of Industry-Specific Business Media. 2 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Overview ABM engaged Forrester Consulting.

Funding a national disability information centre Silvio Sagramola, ZeroProject 2015.

Senior Vice President Vicki Nesper Vice President

Internet Marketing Mix Ivan Surjanovic, Copyright 2014 by iPower Lab

Centers for Medicare & Medicare (CMS) and Insure Kids Now (IKN): IKN Marketing and Outreach National Indian Health Board (NIHB) 28th Annual Consumer Conference.

Crowdfunding Anne Strachan. Crowdfunding Anne Strachan.

Marketing SquareTable November Situational Considerations Returning to lower level of spending Need updated positioning & distinguishing brand strategy.

“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.

We’ve Done It Our Way Carolyn Rice County Treasurer & Board Chair Montgomery County Land Reutilization Corporation.

MARKETING RECORDS MANAGEMENT Designing an Effective Awareness Campaign for Your Campus March 21, 2005 UNC System Records Officers Meeting UNC Greensboro.

1 Ad2 Denver Bradford Washburn American Mountaineering Museum.

GETTING THE MOST OUT OF YOUR MEMBERSHIP

Marketing Update for So what did the investment of $496,000 get us? Digital banner ad impressions: 20,094,479 Video/Commercial Impressions: 3,500,000.

Call to Order Mark Jeffrey President. INTRODUCTIONS BHA Board of Directors BHA Member Participants AMR Management Staff.

Flying a plane is a little like creating a marketing plan; neither one works very well when you guess.

Texas Parent to Parent Regional Marketing Partners Training.

Doster Hall Promotions Prepared for Rebecca Kelly Thursday, Feb. 24, 2011.

City Council October 21, 2013 Strategic Planning Retreat Next Steps.

Soybean Opportunities for U.S. Farmers Russ Carpenter, Chair United Soybean Board (USB) Communications Program to the National Farmers Union Beginning.

Updated August 2013 Lead-Gen Strategy Using Exhibit Leads & Sales Technology.

Return on Your Checkoff Investment Vanessa Kummer Chair, United Soybean Board Colfax, N.D. soybean farmer.

Community Celebration

Do You Have a Web Site?. Everyone does, don’t they?

A Community Weatherization Partnership Audit-Weatherize-Educate July 30, 2009 Partnership Meeting Santa Fe College CEID Home Weatherization Initiative:

BEFORE TRAILS AFTER TRAILS 75 total miles 50 connected miles 250 mile vision.

1. 2 Press and media relations CPR Introductory Briefing, 18 March, Gigiri  Promotes global press coverage of urban and human settlements issues  Media.

Joint Producer Communications Committee July 31, 2010 Denver.

2008 ENERGY STAR ® Meeting – June 5, 2008 Victoria Morrow Tel: ext EarthCare Sudbury City of.

Four Ways to Leverage Social Media in Your Marketing.

C OMMUNICATIONS An Overview Richard Edwards – Chair, Communications Committee Janice Lichtenwaldt - Communications Director Global Sustainable Tourism.

Sharon A. Denham, DSN, RN.  Everyone counts!  We must help ourselves.  Small steps….  Not just events, but a way of life.  All are welcome. 

Welcome CFC Information Session. What is the CFC Federal Employees’ annual workplace fundraising drive for charity Planned, organized and implemented.

About Interactions Interactions is an organization for particle physics laboratories. Its purpose is to support communication and education about international.

Section Events IES Annual Planning/Reporting District Events July New Officers and Board of Managers Aug President to Schedule Section BOM Yearly Meeting.

DEVELOPING PARENT INVOLVEMENT POLICIES Title I No Child Left Behind (NCLB) Section 1118.

“Ostratique” One PC for Every Family Communications Plan.

Soybean Checkoff Report Marc Curtis, Chairman United Soybean Board (USB) to the American Soybean Association (ASA) July 12, 2011 Washington, D.C.

A Grand Challenge For the Workplace [Insert Organization/Committee Name and date of presentation] Workplace Partnership for Life, U.S. Department of Health.

Working With Stakeholders. Continuous Effort Stakeholder engagement is the process by which an organization involves people who may be affected by the.

MARKETING AND COMMUNICATIONS COMMITTEE PREPARED BY: JOSEPH SAMUEL.

 Statewide Info.Programs  Public Awareness  Liaison to the Media  Media Activities  Outreach Activities Office of Public Affairs CIWMB Event Documentation.

BEST PRACTICES IN CROWDFUNDING STEPHANIE ANDERSON CAAE TARDY FELLOW Mizzou Alumni Association Assistant Director, Alumni Engagement.

The New USB Susan Luke, Staff Lead Communications Coordination.

Soybean Farmer Communications Share. Beyond the Elevator Campaign Evolution Erin Davis, Osborn Barr Meal Action Team - Communications.

Chapter 5 Data-Based Marketing and the Role of Research in Sport Marketing.

USB SUSTAINABILITY COMMUNICATIONS QSSB Roundtable - May 28, 2015.

Internet Marketing Mix

PROMOTE YOUR STAND VIA MARKETING, PR AND ADVERTISING CAMPAIGNS

Buffalo Academy of the Sacred Heart

Activating the All Black Factor

AMANDA CHRISTIE SOCIAL MEDIA July 2010.

Home Show Marketing Guide

Building a Fundraising Strategy

Communications Update

Why do We Need a Marketing Plan?

September 18 & 19 | Durham Convention Center

United Way of Benton & Lincoln Counties

National Clean Cities, Inc.

2018 GREAT LAKES- MIDWEST/ROCKY MOUNTAIN REGION LEADERSHIP CONFERENCE

Presentation transcript:

Communications Funding and Partnership Opportunities for QSSBs in USB’s FY13 August 28, 2012

Communications & The New USB Structure Communications Committee goes away – Unallocated and unspent funds back to the board – Feb. 2011, Committee discusses large carryover, makes decision to solicit ideas and invest Communications now a USB target area – Spread throughout Action Teams – QSSB communications partnerships still vital

USB Communications Budget, Total Budget & QSSB Support Budget

Tactics Not Funded

QSSB First Purchaser Partnership

Clean Cities Biodiesel/Bioheat Communications Reimbursement Program

QSSB Beyond the Bean Inserts

QSSB Communications Evaluation Support

Interactive Tradeshow Games

Commodity Prices Mobile Marketing CommonGround Video Production QSSB Office Visits USB Sponsorship of ASA’s REAP Tour

Tactics Funded at a Reduced Level

Beyond the Bean Beyond the Bean Special Issue

Tradeshow Premiums, Literature & Booth

Promotional Materials & Collateral

QSSB Newsletter Creation and Distribution

Media Co-op

Reimbursement Program

CommonGround State Support

QSSB Land Grant University Technology and Information Transfer

QSSB Tradeshow Partnership

Partnership Programs Media Co-op Reimbursement Program CommonGround State Support Land Grant University Technology and Information Transfer Tradeshow Partnership Program

Funding Options 1.$12,000 to $13,000 per program -Based on current # of participants -What happens if more QSSBs apply? 2. About $25,000 each for two programs only - Encouraged to apply for all, and prioritize 3. Complete competitive process

Timeline Sept. 17 Applications sent out Sept Individual calls Oct. 15 Applications Due Nov. 1* Funding Decisions

Application Process Get started now! Application tips

Next Steps Send survey monkey link State Weekly calendar updated with application dates

Funded Tactics

OEM and Soy Biodiesel Partnerships

Beyond the Elevator Campaign Funded – Print – Radio – Web – TV (national) Did not Get funded – Advertorials in QSSB Publications – Direct Mail – Out of Home – TV (local)

USB Database Management System USB Co-Sponsorship of Soy Stats

CommonGround Publicity and Media/Influencer Relations Freedom to Operate Farmer & Influencer Education

High Oleic Awareness Campaign

Sustainability Issues Management Transportation Infrastructure Issues Management

QSSB Communications Support and Requests

QSSB Web and Social Media Support

QSSB Support Materials

Influencer Tradeshows USB Info Bureau

State Weekly

QSSB Roundtables and Resources Checkoff Communicators Forum

USB Reports and Board Meeting Wrap-Ups

USB Directory

Director and Staff Training Opportunities Quarterly Director and State Mailings

Thank you for your partnership! Karen Pfautsch Lisa Scramlin Join the September 6 Webinar: USB’s New Digital Strategy: How QSSBs can fit in