DECA COMPETITION HOW DO I COMPETE?

What is DECA Competition? Allows you to demonstrate skills learned in the marketing classroom. Allows you to demonstrate skills learned in the marketing classroom. Allows students to interact with business leaders. Allows students to interact with business leaders. Allows students to practice leadership skills. Allows students to practice leadership skills. The ticket to travel and exciting new adventures for students. The ticket to travel and exciting new adventures for students. A way for students to win scholarship money. A way for students to win scholarship money.

How Do I Compete? The DECA Competitive Events Program provides a variety of competitive opportunities. Each member may choose the event which most closely relates to their career interest and their abilities. Competitive Events include testing only events, testing and role-play events, written presentations, team events, and chapter events.

AN OVERVIEW OF DECA’S COMPETITIVE EVENTS

1 st Year Marketing Student Competitions **New** Principles of Business Management and Administration Principles of Finance Principles of Hospitality and Tourism Principles of Marketing

Individual Series Events Participants take a 100 question exam over marketing concepts and industry specific information. Participants take a 100 question exam over marketing concepts and industry specific information. Participants also participate in a role play activity with a judge from business and industry. Participants also participate in a role play activity with a judge from business and industry. Students have 10 minutes to prepare for the role-play and 10 minutes with the judge. Students have 10 minutes to prepare for the role-play and 10 minutes with the judge.

Career Areas for Individual Series Events Accounting Applications Accounting Applications Apparel and Accessories Marketing Apparel and Accessories Marketing Automotive Services Automotive Services Business Services Marketing Business Services Marketing Food Marketing Food Marketing Hotel Lodging and Management Hotel Lodging and Management Marketing Management Marketing Management Quick Service Management Quick Service Management Restaurant and Food Service Management Restaurant and Food Service Management Retail Merchandising Retail Merchandising Sports and Entertainment Marketing Sports and Entertainment Marketing

Management Team Decision Making Events Students work as partners (2 members) Students work as partners (2 members) Each student takes a 100 question exam over marketing concepts and industry specific information. Each student takes a 100 question exam over marketing concepts and industry specific information. Students work together to present solutions to a specific case. Students work together to present solutions to a specific case. Students present their answers to the judge in a role-play activity. Students present their answers to the judge in a role-play activity. The students have 30 minutes to prepare the case study and 15 minutes to present to the judges. The students have 30 minutes to prepare the case study and 15 minutes to present to the judges.

Career Areas For Management Team Decision Making Events Business Law and Ethics Business Law and Ethics Buying and Merchandising Buying and Merchandising Financial Analysis Services Financial Analysis Services Hospitality Services Hospitality Services Sports and Entertainment Marketing Sports and Entertainment Marketing Travel and Tourism Marketing Travel and Tourism Marketing

Marketing Research Events Students may compete alone or in teams of 1 to 3 members. Students may compete alone or in teams of 1 to 3 members. Students conduct marketing research in one of a number of specific industries. Students conduct marketing research in one of a number of specific industries. Students report their findings in a page written manual. Students report their findings in a page written manual. Students also present their results in a 15 minute role play with a judge. Students also present their results in a 15 minute role play with a judge. The 2010 topic for each occupational category is the development of a strategic plan to enhance the current employee-training program of an existing business. The training program relates to characteristics such as training content, methods of instruction, selection of media used for instruction, etc. Using an existing business of their choice, participants will research the current training program and its effectiveness. Participants will develop a strategic plan to enhance the current training program.

Career Areas for Marketing Research Events Business Services Operations Research Written Event Buying and Merchandising Operations Research Written Event Finance Operations Research Written Event Hospitality & Tourism Operations Research Written Event Sports and Entertainment Marketing Operations Research Written Event **Manuals are due February 5 th**

Business Management and Entrepreneurship Events Students work in a variety of formats to create business plans for existing businesses or for the creation of new businesses. Students work in a variety of formats to create business plans for existing businesses or for the creation of new businesses. Students may work in teams of 1 – 3 members except in the Entrepreneurship Participating Events. These events are for only 1 chapter member. Students may work in teams of 1 – 3 members except in the Entrepreneurship Participating Events. These events are for only 1 chapter member. Participating Events are 11 pages in length and all other events are 30 pages. Participating Events are 11 pages in length and all other events are 30 pages.

Business, Marketing, and Entrepreneurship Events TEAM EVENTS (15 Minute Interview) Internet Marketing Business Plan Event Entrepreneurship Written International Business Plan Event INDIVIDUAL EVENTS (20 Minute Interview) Entrepreneurship Participating – Opening an Independent Business Entrepreneurship Participating – Opening a Franchise Business

Marketing Representative Events Students participate individually or in teams. Students participate individually or in teams. Students prepare a 10 page written promotional plan. Students prepare a 10 page written promotional plan. The exception is the Technical Sales Event which contains no written material. The exception is the Technical Sales Event which contains no written material. Students present a 20 minute prepared presentation to the judge. Students present a 20 minute prepared presentation to the judge.

Marketing Representative Events Advertising Campaign Event – students must prepare an advertising campaign for an existing company or product. This event consists of a team with 1-3 members. These students also take a test. Advertising Campaign Event – students must prepare an advertising campaign for an existing company or product. This event consists of a team with 1-3 members. These students also take a test. Fashion Merchandise Promotional Plan – Individual students prepare a 10 day promotional campaign for an existing company or product. These students also take a test. Fashion Merchandise Promotional Plan – Individual students prepare a 10 day promotional campaign for an existing company or product. These students also take a test. Technical Sales Event – Individual students prepare a formal sales presentation using a given product. Products change yearly and current information may be found in the DECA Guide. Technical Sales Event – Individual students prepare a formal sales presentation using a given product. Products change yearly and current information may be found in the DECA Guide.

Special Activities DECA Quiz Bowl – A state team made up of students from a number of schools competes against teams from other states. To qualify students test on marketing concepts and DECA information at the state conference.. DECA Quiz Bowl – A state team made up of students from a number of schools competes against teams from other states. To qualify students test on marketing concepts and DECA information at the state conference.. Virtual Business Challenge –Students compete online through the National DECA Website ( the Virtual Business simulation. Virtual Business Challenge –Students compete online through the National DECA Website ( the Virtual Business simulation. Stock Market Game- Participants in the SIFMA Foundation Stock Market Game develop and manage an investment portfolio. The Stock Market Game is conducted via the Internet and allows DECA members to test their skills against other DECA members in an online competition. Each participating team manages all aspects of the portfolio including stock selection, buying and selling. The goal of the competition is to increase the value of the beginning portfolio.

Georgia DECA State Only Competitive Events A series of competitions held only in the state of Georgia. Winners in these events serve as voting delegates or delegates in the leadership academies at the International Career Development Conference. These events consist of individual test and role- play events.

Georgia DECA State Only Events Role Play Only Job Interview Job Interview Marketing Decision Making Marketing Decision Making Business Speech Business Speech Testing Only Advertising Services Testing Business Administration Testing Business Management & Administration Testing Entrepreneurship Testing Free Enterprise Economics Testing General Marketing Testing Testing Only (continued) Marketing Math Testing Selling Testing Buying and Merchandising Testing Travel and Tourism Testing Hospitality Services Testing Finance Testing NEW

Chapter Events Community Service Project Creative Marketing Entrepreneurship Promotion Project Financial Literacy Promotion Project Learn and Earn Project Public Relations Project