Company LOGO ROMANIAN EXPERIENCE ON COMMERCIALIZATION AND MANAGEMENT OF IPR MARINESCU ANA-MARIA ROMANIAN COPYRIGHT OFFICE (O.R.D.A.) SOIP – UNECE Sub-regional seminar on the commercialization and enforcement of IPR Macedonia, 1-3 April 2009

CREATION Is the essential tool for the development of culture Legal guarantees for authors that their works are properly remunerated in the case that their works are used. In this manner the authors can dedicate their entire activity for creating. Similar legal guarantees must be applied also to the users (creative industries) because they assure the dissemination of authors works. A society can not exist without culture and creativity and without producing culture and creativity.

TRADITIONAL SECTORS National cultural heritage (museums, old buildings, archives, etc) Folklore (ceramics, songs, costumes, dances, etc) Communications means (language, literature, libraries, etc) Arts (visual arts, architecture, performances, theatre, opera, dance, etc)

COPYRIGHT AND CULTURE »Literature »Music »Film »Plastic and visual art »Photography »Architecture

COPYRIGHT AND CREATIVE INDUSTRIES »Design »Broadcasting (radio and TV) »Cultural industries (music, film, performances, editors) »Architecture »Press

CREATIVE INDUSTRIES CREATIVE INDUSTRIES »Music industry (UPFR, SONY-BMG, WARNER, EMI, UNIVERSAL) »Film industry (MPA, Disney, Paramount, Warner, Universal, Columbia, Fox) »Publisher’s industry »Computer programs industry (BSA, ESA) »Press - Explosive development after Mass character, global and national broadcasting/retransmission - The artistic criteria is subordinate to the industry/market criteria. The market’s demand creates the cultural product towards the traditional culture in the case of the cultural product/work creates the demand/need.

ECONOMIC CONTRIBUTION OF THE COPYRIGHT BASED INDUSTRIES IN ROMANIA The Study was realized for the period by the Culture Studies and Examination at the initiative of the Romanian Copyright Office with technical and financial assistance of WIPO and Ministry of Culture and National Heritage. The Study reveals the important contribution of the creative industries to the GDP, employment market, export and import balance of cultural goods. - CORE INDUSTRIES (phonograms producing, publishing of written works, radio and TV broadcasting) - INTERDEPENDENT INDUSTRIES (paper manufacture, musical instruments) - PARTIAL INDUSTRIES (textile manufacture) - NON-DEDICATED INDUSTRIES (commercialization and distribution of copyright goods)

ECONOMIC CONTRIBUTION OF THE COPYRIGHT BASED INDUSTRIES IN ROMANIA 20023,75% GDP 2,06% core 2,73% employment scale 122,7 mil. EURO - exports 205,9 mil. EURO - imports 20055,55% GDP 3,55% core 4,19% employment scale 177,1 mil. EURO – exports (22,2 mil. EURO production of films) 429,9 mil. EURO - imports

ECONOMIC CONTRIBUTION OF THE COPYRIGHT BASED INDUSTRIES IN ROMANIA -The Study will be continued for the period For medium and long term, the study states a development of the percentage of core industries to the GDP. This means that core industries have an important contribution to the economic and social development of the country. -Core industries represent dynamic sectors of the national economy. -The study prove scientifically the importance of the creative industries to: generate incomes, new jobs, international commerce. -Sustainable development of the core industries sector with in the national economy impose a long term strategic vision, but also aspects regarding governmental policy.

ECONOMIC RIGHTS ECONOMIC RIGHTS -REPRODUCTION RIGHT (remunerations for DJs) -COMMUNICATION TO THE PUBLIC (remunerations for ambient use of music and phonograms) -BROADCASTING (TV and RADIO) -CABLE RETRANSSMISION -REMUNERATION FOR PRIVATE COPY

LIST OF PHYSICAL MEDIA AND DEVICES FOR WHICH COMPENSATORY REMUNERATION FOR PRIVATE COPY IS OWED LIST OF PHYSICAL MEDIA AND DEVICES FOR WHICH COMPENSATORY REMUNERATION FOR PRIVATE COPY IS OWED 1.Copy machines (0,5%) 2.Scanners (0,5%) 3.Printers (0,5%) 4.Multifunctional machines (0,5%) 5.Cd and dvd (3%) 6.Video cassettes (3%) 7.audio cassettes (3%) 8.Cd-writter (0,5%) 9.Dvd-writter (0,5%) 10.Minidisk (0,5%) 11.Audio-recorder (0,5%) 12.Minidisk-recorder (0,5%) 13.Video-recorder (0,5%) 14.CD-recorder (0,5%) 15.DVD-recorder (0,5%) 16.MP3 recorder (0,5%) 17.MP3 player (0,5%) 18.Paper for copy machines format A4-80g/m2 (0,1%)

NEW BUSSINESS MODELS NEW BUSSINESS MODELS -MAKING AVAILABLE TO THE PUBLIC -USE OF MUSIC/PHONOGRAMS ON INTERNET -USE OF MUSIC/PHONOGRAMS AS RING TONES -PLATFORMS OF MUSIC AND FILM -TV and RADIO ON INTERNET

MANAGEMENT OF IP RIGHTS MANAGEMENT OF IP RIGHTS REMUNERATIONS COLECTED REMUNERATIONS DISTRIBUTED 30,329, EURO24,496,216 EURO

COMMUNICATION TO THE PUBLIC COMMUNICATION TO THE PUBLIC CMOCOLECTED AMOUNTS/EURO UCMR-ADA4,853, UPFR853, CREDIDAM404, TOTAL6,283,224.64

BROADCASTING BROADCASTING CMOCOLECTED AMOUNTS/EURO UCMR-ADA 5,550, UPFR 3,574, CREDIDAM 1,889, TOTAL11,096,409.44

CABLE RETRANSMISSION CABLE RETRANSMISSION CMO CABLE RETRNAMISSION COLECTED LEI COLECTED EURO DISTRIBUTED LEI DISTRIBUTED EURO UCMR-ADA 6,702, ,821, ,702, ,821, COPYRO 456, , DACIN-SARA 2,548, , ,948, , VISARTA 165, , , ,043,68 CREDIDAM 3,129, , ,870, ,051, UPFR 628, ,704,62315, ,665,09 UPFAR-ARGOA 4,914, ,335, ,405, ,740, TOTAL18,545, ,039, ,705, ,724,230.97

PRIVATE COPY PRIVATE COPY CMO PRIVATE COPY COLECTED LEI COLECTED EURO DISTRIBUTE D LEI DISTRIBUTE D EURO UCMR-ADA3,299, , ,301, , COPYRO1,399, , ,520, , DACIN-SARA159, , , , VISARTA91, , , , CREDIDAM869, , , , UPFR1,026, , , , UPFAR-ARGOA226, ,415,062224, , TOTAL 7,071, ,921, ,774, ,569,113.57

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